Zocdoc is a Saas solution that connects healthcare providers with patients, enabling patients to search local healthcare providers and book appointments online
Before joining Reputation.com as an advanced client solutions manager focusing on online reputation management (ORM) initiatives, Farukh Rashid served as a sales executive and product sales representative with Eli Lilly & Company. In that position, he received a number of company awards for high volume sales and client acquisition. Farukh Rashid earned a bachelor of arts in philosophy from the University of California at Berkeley. Individuals and businesses have been abandoning search engine optimization (SEO) campaigns and signing up for ORM for a number of reasons. First and foremost, SEO serves as a fix for a problem, while ORM serves as a method of prevention. If companies successfully manage their online reputations on a consistent basis, they can eliminate the need to hire an outside company to remove harmful, inaccurate, or outdated articles using SEO. Also of importance, SEO works with search engines, while ORM involves actual people and controlling their reputations. In general, SEO is simply a quick, one-time fix that may need to be repeated in the future, while ORM is a long-term solution.
Farukh Rashid is a sales executive at ZocDoc, a service that schedules healthcare appointments. With several years of executive experience in the healthcare and pharmaceutical industries, Farukh Rashid is keenly aware of the cost of healthcare and its relationship to other industries. Healthcare costs in the United States are under constant scrutiny and have steadily increased in recent years. According to a poll issued by the Sacramento Bee, over half of California voters say that the cost of healthcare has increased since last year and is becoming more difficult to afford. Despite the fact that most voters reported increased costs, the other half reported good news: 41 percent of those polled said that they paid the same in healthcare costs as they did in 2012, while 5 percent said they were actually paying less. What’s more, the proposed Affordable Care Act of California, which was released in August 2013, targets low-income households. Many of these households lack health insurance and largely contributed to the 50 percent of voters that reported higher costs. The new California law will help these populations and could be the start of a nationwide trend for more affordable healthcare.
As an advanced client solutions manager with Reputation.com, Farukh Rashid works with both clients and internal personnel in a number of departments, including publishing, product development, and member services. He also manages the client acquisition process from start to finish. Aside from work, Farukh Rashid is an avid supporter of the Rahima Foundation. The Rahima Foundation is a charitable and educational foundation with a mission to serve the financial, emotional, social, and spiritual needs of the community. Some of the foundation's initiatives include monthly food distributions, scholarships and tuition assistance, and donations of used cars. Recently, the Rahima Foundation received a $10,000 grant from the Silicon Valley Community Foundation (SVCF) to provide food to families in need in the Santa Clara County area. The foundation is especially helpful to refugee families who have come to the United States from countries like Afghanistan, Iraq, Bosnia, and Somalia. In total, the SVCF donated $2.8 million to 80 local non-profit organizations.
Farukh Rashid, an advanced client solutions manager at Reputation.com, helps ensure positive experiences for the online reputation management company’s global customer base. Having joined Reputation.com in 2012, Farukh Rashid assists its clients in determining exactly what they need in order to build or transform their online brand. In recent years, a business- and professional-specific component of online reputation management has emerged. This relatively new field, known as online review management, focuses on monitoring and managing the online reviews of individual professionals and companies of many sizes. Research shows that nearly half of American consumers rely on online business reviews before making their buying decisions. With so much at stake, companies cannot afford to neglect or ignore their online review activity. Industry professionals recommend ethical, subtle approaches to managing online reviews. For example, they recommend empathizing with both satisfied and dissatisfied reviewers and responding personally and appropriately to negative reviews in particular. If possible, businesses should give refunds to dissatisfied clients. Research shows that more than half of dissatisfied customers who receive refunds write additional, more positive reviews.