Robert Farrell

Robert Farrell


An energetic Director with a proven track record of strategic thinking, defining and leading change in complex, hi-tech environments. Combining excellent, bilingual (English-German), communication skills with commercial, marketing, operations management and technical expertise to lead cross-functional, international teams and drive business success. Looking for a C-Level challenge in either the Software or the Renewable Energy industries where passion, precision and leadership can make a difference.

Areas of Expertise

Leadership / Execution excellence / Change management / Strategic planning / Remote management / Influential presentations / High Tech Marketing / Deal structuring / Terms & Conditions reviewing / R&D budgeting / Software development / Smart utility grids / IT support for Utilities & Telcos 

Work experience

Work experience
May 2005 - Dec 2006

Global Marketing Director, Core Geospatial Technologies

General Electric, Energy Division

GE Network Reliability Products & Services (NRP&S) 

GE NRP&S is part of General Electric’s Energy division. Offering reliability enhancing 

technology and services to transmission and distribution network operators. NRP&S serves 

the utility and telecommunications sectors, providing IT solutions for Network management 

and control. In 2006 Geospatial solutions accounted for over $110M of revenue globally. 


• Established short- and long-term development programs that maintained levels of 

investment while refocusing effort onto game changing technologies. 

• Initiated first ever product retirement program for Geospatial products. 

• Reorganised release program to achieve first ever synchronised release of all 

Geospatial products providing a coherent upgrade path for a large installed base. 

• Reducing product management costs by >50%.

Apr 2004 - May 2005

Managing Director, Geospatial Solutions Europe

General Electric, Energy Division


• Achieved quarterly and annual orders & revenue plan

• Developed the European growth plan for 2005 and achieved first two quarters

• Executed reorganisation to increase effectiveness & improve staff motivation

• Oversaw benchmark and winning bid for the largest geospatial contract worldwide to date

Jul 2003 - Apr 2004

Commercial Operations Director EMEA

General Electric, Energy Division


• Ensured commercial compliance and financial viability of all proposals in Europe, Middle East & Africa. Reduced financial risk and increased operating margin.  

• Drove growth strategies by identifying synergies in four newly merged businesses. Ran cross business market reviews to develop sales strategies for key growth areas.

Jan 2002 - Jul 2003

Commercial Operations Manager Europe

General Electric, Energy Division


• Established Commercial Operations for the first time in Europe. Developed review 

process. Vastly improved customer centricity & transparency of European business.  

• Improved quality of quotes and reduced quoting costs.

• Created first bid management team in Europe. Motivated a skilled team working 

under extreme time pressure in a very fluid environment.

Jan 2000 - Jan 2002

European Marketing Director

Smallworld Systems GmbH

Smallworld Systems GmbH was a subsidiary of Smallworldwide plc. Smallworldwide was the world leader in Geospatial Network Resource Management solutions in 2000 when we were acquired by GE. 


• Developed overall marketing strategy for Europe. Managed European marketing 

budget and team of 5.  

• Drove European revenue growth: $30M (’99) to $64M (’01)
Jun 1996 - Jan 2000

European Product Marketing Manager

Smallworld Systems GmbH
Jul 1994 - Jun 1996

Project Manager

Smallworld Systems GmbH
Aug 1988 - Jul 1989

Development Leader

TK Software consulting & development
Sep 1986 - Jul 1988

Analyst / Programmer



2001 - 2006

GE Leadership Training

• GE Leadership skills

• Remote management

• Principled Negotiation  

• Finance for non-financial managers

• Six Sigma Quality (Greenbelt)

Sep 1982 - Jun 1986

B.Sc. (Hons)

University College Dublin

UCD was the first university in Ireland to offer a Bachelor of Science degree with a major in Computer Science. While other universities focussed on Hardware and grouped the subject with Engineering, UCD focussed on Software and grouped Comp. Sci. with Natural Sciences.

Major Subject: Computer Science

Minor Subjects: Mathematics & Physics