Farley Fitzgerald

• Aid fellow students in effectively seeking and acquiring internships
• Promote and market internship office's events to students
• Research, compile and distribute weekly internship hotlist
• Update School of Communications’ internship database

•  Support media outreach and promotions for clients including General Motors, Sealy Mattress and HoMedics
• Compose press releases, pitch letters, social media content calendars, creative briefs, client recommendations and briefing books to promote clients’ campaigns and events
• Obtain extensive media relations experience by delivering pitches
• Research and develop media lists for various client incentives using Cision Point

• Promoted nine different areas of Campus Recreation through innovative marketing strategies including social media, event promotion and graphic design
• Implemented and planned Campus Recreation sponsored events 
• Created unique print designs, digital posters, logos, and t-shirt designs using Adobe Photoshop CS4
• Provided copy for Facebook and  Internet postings

• Marketed Lake Norman area creatively by designing handouts and a blog promoting the office to a new target market
• Designed internal and external communication materials for the office
• Developed and updated monthly calendar of events on various website databases and PowerPoint presentations
• Completed over 80 hours of marketing work for the nonprofit organization

• Created new Facebook and Twitter social media pages for restaurant garnering up to 300 "friends" and 150 "followers" in 3 months
• Posted restaurant events, photos, videos and specials on social media sites
• Brainstormed and compiled a list of networking contacts for restaurant
• Pitched local businesses and executives to hold lunch meetings at restaurant

“Farley is an integral part of the Marketing and Event Management team for Elon University Campus Recreation. Her enthusiasm, creativity and attention to detail has made her one of the best members of the team. Farley is able to work effectively in our team to maximize efficiency and promote team unity. I often go to Farley when I need help with special projects, because I know that they will get done quickly and professionally. Farley would be a great addition to any organization.” April 19, 2011