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Sales and Trade Marketing Manager with 9+ years of experience in world's leading FMCG company. Worked in Commercial Operations Manager, Market Strategy & Planning Manager and Country Sales Manager positions for Azerbaijan and Georgia markets.

Work History

Apr 2017Present

Country Sales Manager Georgia

Procter & Gamble


Sales and Distributor Operations Manager responsible for Georgia market.

Key Responsibilities:

  • Management of Distributor and Sales Team under distributor (Annual target and budget alignment).
  • Determining KPIs for target achievements and follow up for distributors and sales team.
  • Evaluation and improvement of distributor capabilities within DoF (Distributor of Future) concept.
  • Periodically performance evaluation of distributor and sales team.
  • Country Channel classifications development and organization adaptation.
  • Planning efficient promotional activities for channels and customers.
  • Define guidelines for Go-To-Market strategy and coverage planning.
  • Develop Joint Business Plans for local and international customers for sustainable business growth.
  • Assess customer-consumer needs and demands and define implications for the company.
Feb 2011Apr 2017

Trade Marketing Manager Azerbaijan & Georgia

Procter & Gamble


Commercial Operations and Market Strategy & Planning Manager positions responsible for leading categories of P&G for Azerbaijan and Georgia markets.

Key Responsibilities:

  • Deliver winning choices across categories, channels and customers within the market.
  • Identify sales trends and opportunities with data analysis.
  • Own category/brand specific details and competitive landscape. Accountable for delivering commercially agreed plan within budget and strategy;
  • Develop category specific superior trade strategy (Assortment/Distribution/Promotion/Pricing strategies).
  • Lead the Trade Investment Priorities.
  • Define Category Success Requirements for brand building including initiatives and Channel/Customer-tailored requirements.
  • Develop and deploy detailed FMOT action plan for brands and initiatives.

Nov 2009Feb 2011

Key Account Sales Manager Azerbaijan

Procter & Gamble


Sales Manager responsible of top retail customers in Azerbaijan.

Key Responsibilities:

  • Influence customer's decisions in critical business areas by using conceptual selling techniques and data-based presentations.
  • Develop assortment, shelving, pricing, and merchandising strategies, based on consumer research that gives company insight into what drives shopper purchase behavior.
  • Design business plans which will deliver each brand volume and share objectives and help customers to develop programs which will build the business for them and the company.
  • Responsible from delivering turnover, volume and share goals by executing Category business plans and developing collaborative customer partnerships.
  • Deliver excellence in implementing the Sales Fundamentals (Distribution, Merchandising, Pricing and Shelving) from merchandising headquarter points to store level.
  • Win with consumers at the point of sale through excellent In-store execution.

Corporate Trainings

Power of Leadership, First Things First, Negotiation Skills, People & Communication Skills, 7 Habits, Corporate Athlete, Effective Presentation Skills, iLead-Leaving a Legacy, "MINDS" (Maximizing Innovative and Decisive Solutions), Influence Effectiveness,  GM Simulation 2.0, Inclusive Leadership, Influence Effectiveness and etc.



Master degree

Azerbaijan State University of Economics

Economy of Industrial and Service Enterprises


Military Service


Bachelor degree

Azerbaijan State University of Economics


Azerbaijani (Native or bilingual proficiency)    English (Full professional proficiency)

Turkish (Native or bilingual proficiency)             Russian (Professional working proficiency)



Strong Leadership, Persistence & Self-motivation, Ability to take initiative, Coaching & Training, Communication & Public Speaking