FArid Alizada

FArid Alizada


Sales and Trade Marketing Manager with 6+ years of experience in world's leading FMCG company.

Work History

Work History
Feb 2011 - Present

Market Strategy and Planning Manager 

Procter & Gamble

Worked as Commercial Operations manager and  MS&P manager for Fabric Care, Home Care, Shave Care and Oral Care categories for Azerbaijan and Georgia markets. Responsibilities:

  • Deliver P&G's winning choices across categories, channels and customers within the market; execution of SBD (Shopper Based Design) and portfolio as part of overall commercial strategy.
  • Develop superior GO TO MARKET STRATEGY (Assortment/Distribution/Promotion/Pricing strategies) by Brand/Category/ Channel/Customer and define differentiation needs (in line with KBDs - Key Business Drives).
  • Responsible for BOP (Business Operational Planning) including building blocks. Accountable for delivering commercially agreed plan within budget and strategy; input to commercial gap closing plans within strategy, outside of agreed budget.
  • Own transformation of SRM (Strategic Revenue Management) strategy from regional strategy, incl. execution of category growth vision / price / promo / portfolio / mix / channel / customer margin strategies.
  • Develop and deploy detailed FMOT action plan for brands and initiatives (incl. Sales deployment, local customer / channel execution, Sales Fundamentals execution).
  • Lead and define Category CVE (Customer Value Evaluation)
  • Define Category/Channel Success Requirements for brand building including initiatives and channel / customer requirements
  • Own local GTM category specific competitive landscape understanding and key business dynamics (promotions, initiative launches, pricing, etc.)
Nov 2009 - Feb 2011

Key Account Manager

Procter & Gamble
  • Foundational selling and relationship management skills.
  • Personal initiative to deliver outstanding business and organization results.
  • Develop a True Scorecard and Joint Business Plan with customers that is aligned to both P&G’s and customers’ strategies and represents the full range of business operations, not just buying and merchandising.
  • Maintain a solid understanding of P&G’s & competitors’ brands, categories, shoppers, and go-to-market strategies.
  • Able to utilize and leverage shopper/end user research and customer specific data to establish simple insight; regularly uses basic data tools and measures available internally and externally.

Corporate trainings

Power of Leadership, First Things First, Negotiation Skills, People & Communication Skills, 7 Habits, Corporate Athlete, Effective Presentation Skills, iLead-Leaving a Legacy, "MINDS" (Maximizing Innovative and Decisive Solutions), Influence Effectiveness,  GM Simulation 2.0.


2009 - 2012

Master degree

Azerbaijan State Economic University
Economy of Industrial and Service Enterprises
2004 - 2008

Bachelor degree

Azerbaijan State Economic University


English (Full professional proficiency)

Russian (Professional working proficiency)

Turkish (Native or bilingual proficiency)

Azerbaijani (Native or bilingual proficiency)


  • Self motivated, high level of energy.
  • Strong leadership skills; able to prioritize, delegate tasks, and make sound decisions quickly while maintaining a focus on the bottom line.
  • Exemplary problem-solving skills; able to identify problems and implement corrective processes.
  • Strong communication and presentation skills.
  • Proficient in Microsoft Office.