Download PDF


Sales and Trade Marketing Manager with 7+ years of experience in world's leading FMCG company. Worked as Commercial Operations manager and Market Strategy and Planning manager for Azerbaijan and Georgia markets in Fabric Care, Home Care, Oral Care and Shave Care categories being responsible for >50% of total P&G Caucasus business.

 Work History 

Feb 2011Present

Market Strategy and Planning Manager

Procter & Gamble

1) Sales Operations:
• Identify sales trends and opportunities with data analysis.
Own category specific competitive landscape understanding and key business dynamics (promotions, initiative launches, pricing, etc.)
• Deliver winning choices across categories, channels and customers within the market.

2) Category Management:
• Execute SBD (Shopper Based Design) as part of overall commercial strategy.
• Develop and deploy detailed FMOT action plan for brands and initiatives.
• Category management and initiative implementation.

3) Operation of Trade Investments:
• Own SRM (Strategic Revenue Management) strategy, including execution of category growth vision, price, portfolio, mix and customer margin strategies.
• Lead the Trade Investment Priorities.
• Control Trade Terms implementation.
• Enable Customer Strategy/ Customer planning.

4) National Trade Marketing:
• Develop superior GO TO MARKET strategy (Assortment/Distribution/Promotion/Pricing strategies) and define differentiation needs.
• Portfolio strategy to the specific trade channels.
• National Launches.

Nov 2009Feb 2011

Key Account Manager

Procter & Gamble


• Develop a True Scorecard and Joint Business Plan with customers that is aligned to both P&G’s and customers’ strategies and represents the full range of business operations.
• Maintain a solid understanding of P&G’s & competitors’ brands, categories, shoppers, and go-to-market strategies.
• Able to utilize and leverage shopper research and customer specific data to establish simple insights; regularly uses basic data tools and measures available internally and externally.

• Foundational selling and relationship management skills.

Corporate trainings

Power of Leadership, First Things First, Negotiation Skills, People & Communication Skills, 7 Habits, Corporate Athlete, Effective Presentation Skills, iLead-Leaving a Legacy, "MINDS" (Maximizing Innovative and Decisive Solutions), Influence Effectiveness,  GM Simulation 2.0, Inclusive Leadership.



Master degree

Azerbaijan State Economic University
Economy of Industrial and Service Enterprises

Bachelor degree

Azerbaijan State Economic University


English (Full professional proficiency)

Russian (Professional working proficiency)

Turkish (Native or bilingual proficiency)

Azerbaijani (Native or bilingual proficiency)


  • Self motivated, high level of energy.
  • Strong leadership skills; able to prioritize, delegate tasks, and make sound decisions quickly while maintaining a focus on the bottom line.
  • Exemplary problem-solving skills; able to identify problems and implement corrective processes.
  • Strong communication and presentation skills.
  • Proficient in Microsoft Office.