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Cover Letter

Goal: To Explore International Companies and provide them with complete Content Solutions on different Media Platforms.

Farheen Irfan is in the Third Year of Bachelors of Business Administration at IBA, with a CGPA of 3.5 and has out-righted her fellows in terms of Academics by getting 100% scholarship. Being an active participant in a number of conferences including IBAICM'14, INFER'14, INSPIRE & HR Summit held by the University and being the Director of Corporate affairs of OPEN-IBA Chapter, She has raised 1.5 Million for the Mega event of IBA HR INSPIRE from a leading bank of Pakistan i.e. Meezan Bank Ltd. She is also highly skilled in idea generating and concept development for evolving the product commercially.

She is an organized, bright and confident IBA student who is able to work closely with various stakeholders to ensure a timely and efficient Brand Promotion process at any Marketing platform. Farheen has superb communication skills and can quickly establish working relationships with a range of stakeholders at all levels. She has good administration and IT skills, and extensive knowledge of database systems. 

As mentioned on Resume, I have done several research projects independently as well as in groups, carrying out comprehensive primary and secondary research using both quantitative and qualitative techniques. I am highly skilled in Social Media Marketing, Search Engine Optimization, Digital Sales and Marketing & Digital Product Strategy.

In reference to my previous work experience as Freelancer and Web content writer, I am very efficient and competent in writing Academic Papers related to Marketing, Management and Business related courses along with devising Social Media Marketing, Search Engine Optimization, Digital Sales and Marketing & Digital Product Strategies.


Aug 2012Present


Institute of Business Administration
Sep 2010Jun 2012


PECHS Govt. College for Women
Feb 2008Apr 2010


Bahria Foundation College

Work experience

Mar 2013Present

Freelance Academic & Content Writer
  • Ghost blogging,
  • SEO writing,
  • SMM and
  • Providing complete Online Business Solutions.
Feb 2013May 2014

Web Content Writer

Infinite Marketing Inc
  • Written Press Releases, taglines &product description.
  • Used SEO to improve website rankings with the help of  keywords
  • Written blogs and web copies for US & UK clients.
  • Started; Social Media Marketing, Search Engine Optimization, Digital Marketing and Product Sales Strategy for different local and International clients.
Jul 2012May 2014

Freelance Content Writer

Symbolic Text Developers
  • Compiled Blogs Projects, written Web copies and articles for UK clients,
  • Designed Taglines for US event Planning Company and
  • Triggered SMM and SEO campaigns for Australian Websites.
Mar 2013Dec 2013

Academic writer

Assignment Solution
  • Written Academic papers & dissertations mainly in Finance, Marketing, IR and Management related subjects.


Will be furnished upon requiest


Content Writing
Online Marketing
Brand Management


Feb 2014Present

Project Intern

Shell Pakistan
Jun 2014Present

Corporate Intern

HBL- Pakistan
Feb 2014Present

Best Delegate at MUNIK V

Nov 2013Present

Social Intern

Aug 2014Present

Best Intern of The Year

HBL Pakistan
- Best Intern of the Year out of 200 Candidates - Token of Appreciation for Revamping HR Internship process