Sales & Marketing Manager Retail industry
WM MORRISON'S SUPERMARKET PLC - Chester, UK
- Responsible for the development of the advertise and media plans for the enhancement of the brand identity
- Responsible for the management of the resources
- Done negotiation with the media and clients for the betterment of the deal
- Prepared the status report and presentations for the better deal and proposals
- Designed and presented annual marketing programs
- Strategically restructured sales and marketing operations to optimize performance.
- Launched an Internet E-catalog marketing product instrumental in generating new revenue channels.
Market Research: Conducting frequent surveys among the customers regarding the requirements of products at present and estimating the requirements in the future. Analyse current market trend and competitor information.