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Syed Faraz Anjum

Work experience

Nov 2012Present

Product Manager

BD Pakistan

Working as Product Manager MSS

Jun 2011Oct 2012

Assistant Product Manager

Ferozsons Laboratories Limited
  • Responsible for designing and monitoring marketing plan and activities of company's highest value generating product OMEGA and Esomega.
  • Responsible for designing the marketing plan of INF, the third highest selling interferon in Pakistan.
  • Conducted Hep-C screening of over 40,000 people across the country.
  • Conducted International CMEs, local seminars, Symposias and number of RTDs and Ward presentations.
  • Designed and conducted Cycle meetings nation-wide.
  • Trained two teams of over 125 reps and 22 ASMs.
  • Portfolio consists of other brands like, LEVO "Levofloxacin", PROFLOX "Ciprofloxacin" and Dynetic "Itopride".
Aug 2008May 2011

Hepatology Manager (North Region)

Ferozsons Laboratories Limited
  • Developed team of Hepatology Associates to ensure maximum customer coverage.
  • Designed strategies to achieve short term and long term objectives.
  • Designed planning and monitoring tools for reporting.
  • Conducted lectures and scientific sessions for awareness of HEPATITIS.
  • Successful conduction of Mega Hepatology events like PSSLD, PSG, APASL and Amacolian Annual symposiums.
  • Highest contributions in Newly launched molecules like Entecavir (Centaurus) and Infergen (Interferon alphacon-1).
Aug 2006Jul 2008

Area Sales Manager

Hilton Pharma (Pvt) Ltd.
  • Developed strategic plans for team building and sales development.
  • Led the team in launch of new molecule including customer identification, sales planning, promotion and distribution issues.
  • Conducted small workshops on Communication, Attitude and Objection handling skills.
  • Build highly productive team which wins 3 detailing competitions consecutively.
  • Achieved ever highest sales of Rawalpindi i.e., Rs. 1.7 million in Oct 2006.
  • Achieved the landmark sales of Rawalpindi i.e., Rs.2.1 million in June 2007.
  • Successfully inducted products in State Bank of Pakistan, POF Wah and Shifa International.
  • Developed the best marketing strategy for new molecule in North Region.
Sep 2004Jul 2006

Sales Promotion Officer

Lund beck Pakistan (Pvt) Ltd.
  • Established sales of leading brand Cipralex in Islamabad
  • Developed PAF Hospital for purchase of Cipralex.
  • Conducted successful symposiums on Anxiety and Depression.
  • Nominated as the Best Team Player.
Apr 2002Sep 2004

Sales Promotion Officer

Pharmacia & Upjohn (Became a part of Pfizer Inc in May 2003)
  • Ranked at the No. 1 Position in Pakistan in value sales till 6 months.
  • Established the sales of Solu Cortef & Prostin E2 in Hospitals.
  • Ever highest sales of Solu Cortef in history.
  • Established the sales of Dalacin Injections in Shifa International.
  • Stood 1st in Initial Sales Training Program.
Jun 2001Apr 2002

Sales Promotion Officer

Platinum Pharmaceutical Pvt Ltd
  • Established sales of all brands in Islamabad.
  • Established highest sales of new brand Apofer in Pakistan.
  • Recipient of best detailing prize two times.
Oct 1999Jun 2001

Assistant Coordinator (Rawalpindi/Islamabad Chapter)

Computer Society of Pakistan
  • Created the complete data of all the members of CSP.
  • Increased the members from 122 to 431 in Rawalpindi.
  • Organized the most successful Annual Computer Exhibitions in year 2000& 2001 in Islamabad.
  • Conducted over 20 Seminars on latest IT issues.
  • Conducted 3 software competitions.


  • Swimming
  • Hiking

Professional Recognition

  • 2-times winner of Best Detailing in North Region in Platinum Pharma.
  • 2-times winner of detailing and quiz competition in Pfizer Inc.
  • Achieved the milestone of Rs.2.1 million sales which is ever highest figure of Rawalpindi history in Hilton Pharma.
  • Make my team a consistent winner of Quiz and Detailing sessions of Quaterly SPMs in Hilton and Ferozsons Laboratories Limited.
  • Highest seller of INFERGEN in Pakistan.
  • Launched the block-buster product Peg-INF and made it a success.


  • Product & Selling Skills Course (20th August 2001 to 23rd August 2001) from Platinum Pharmaceuticals (Pvt) Ltd.
  • Launching course of Apofer & Apofer-F (12February 2002 to 13 February 2002) from Platinum Pharmaceuticals (Pvt) Ltd.
  • One day Employee Induction Program at Pharmacia Pakistan head office on May 6, 2002.
  • Global Compliance & Integrity Awareness Training on 13th May 2002 from Pharmacia Pakistan (Pvt) Ltd.
  • Sales Training Course (18 May 2003 to 29 May 2003) from Pfizer International at Karachi.
  • Initial Training Program (5th October 2006 to 15th October 2006) from Hilton Pharma (Pvt) Ltd.
  • Sales Management Workshop (LEADERSHIP IS PARTNERSHIP) held from 13th to 16th June 2007 at PC Rawalpindi.
  • Workshop on (THE CHAMPION SUPERVISOR) held from 5th to 7th June 2008 at PC Rawalpindi.
  • Workshop on Coaching and Territory Management by Training House Consulting (Pvt) Ltd held at Lahore in November 2008.
  • 2 Day Workshop on Pharmaceutical Sales Management by Mr. Javed Akhtar in January 2011.

Sales & Marketing Professional with over 12 years of experience

Dynamic, award winning performer with outstanding successes, creating business of current and new brands of national and multinational organizations. Skilled in developing strategic business plans, marketing plans, highly productive teams, managing cross functional teams, building exemplary relations with external and internal customers.


  • Sarhad University of Information Technology, Peshawar Executive Masters in Business Administration with CGPA of 3.38 in 2005. (Areas of strength were Leadership & Teamwork and Strategic Management)