Internet Sales Specialist
D.R. Horton
Manage all internet leads for Northern Gulf Coast Division (120+ communities) to properly allocate internet advertising budget of $200,000
Develop, execute, and manage email marketing campaigns through ExactTarget, etc.
Actively utilize social media as a marketing tool
Assist in sales meeting education and training sales team in becoming efficient in sales and marketing practices and software knowledge (Marketing Studio, SharePoint, Builder1440)
Maintain central customer database
Serve as a point of contact for all upcoming and unassigned communities
Strategically design practices employed in the Internet Sales Specialist position and constantly reevaluate such measures in order to produce the most profitable results
Developed a tracking system to measure effectiveness of lead follow-up
Effectively increased the amount of closings associated with an internet lead by approximately 25% in FY14
Increased closings associated with my contact by 280% in FY14