Fallon Kurpuis

Manage all internet leads for Northern Gulf Coast Division (120+ communities) to properly allocate internet advertising budget of $200,000

Develop, execute, and manage email marketing campaigns through ExactTarget, etc.

Actively utilize social media as a marketing tool

Assist in sales meeting education and training sales team in becoming efficient in sales and marketing practices and software knowledge (Marketing Studio, SharePoint, Builder1440)

Maintain central customer database

Serve as a point of contact for all upcoming and unassigned communities

Strategically design practices employed in the Internet Sales Specialist position and constantly reevaluate such measures in order to produce the most profitable results

Developed a tracking system to measure effectiveness of lead follow-up

Effectively increased the amount of closings associated with an internet lead by approximately 25% in FY14

Increased closings associated with my contact by 280% in FY14

Responsible for selling and maintaining over 7 different new home communities

Negotiated contracts in a professional and timely manner

Effectively marketed to and developed rapport with outside realtors encompassing a variety of personalities

Managed construction crises and calmed homebuyers

Communicated efficiently with buyers, management, purchasing, permitting, construction, etc. during the entire home buying process in order to provide excellent customer service

Participated in daily operations, inventory control, revenue management, scheduling, public relations, and assisted in developing both a marketing strategy and a strategic business plan for expanding distribution