Patrick Bernardi


A senior level marketing professional with the ability to create breakthrough marketing strategies and deliver compelling creative messages. Able to effectively establish rapport and credibility with clients, internal stakeholders and third party resources through insight, clear communication and leadership. Proven ability to lead high-performing creative and strategic marketing teams, build brands, manage change and drive revenue through integrated communications. Adept at ensuring brand consistency across all customer touch points and implementing process frameworks for key marketing functions.

Work History

Work History

Vice President, Global Brand Marketing and Communications


Lead global branding, CRM, dealer channel optimization, conventions and online strategies for the world’s leading manufacturer of dental instruments.

  • Reporting directly to the CEO, responsible for leading and managing the global brand
  • Responsible for CRM programs targeting students and dental hygienists
  • Optimize navigation and content for two corporate web sites
  • Lead Public Realtions efforts
  • Manage Trade Show and Conventions
  • Lead overall catalog strategy and production
  • Manage in-house creative team and a staff of 10 marketing professionals 
2007 - 2009

Senior Director, Marketing


Responsible for leading the overall marketing efforts for the $3B contract division and driving communications and campaigns through multiple channels including field sales, catalog, telesales and eCommerce.

Additionally responsible for:

  • Crafting overall go-to-market strategy and budget
  • Customer segmentation
  • Comprehensive prospect and customer contact strategy
  • email deployment and key performance indicator dashboard
  • Vertical market penetration
  • eCommerce site navigation and customer experience optimization
  • Mail plan development for 6 unique catalogs
  • Value proposition creation
  • Public relations and thought leadership
  • New product launch communication and campaigns
  • International positioning
  • Events and trade shows
  • Collateral and selling tools
2004 - 2007

Director, Marketing

Forsythe Technology

Responsible for elevating the level of Forsythe marketing effectiveness by implementing a data driven marketing mentality focused on going deeper and wider in named accounts and evolving Forsythe brand positioning to support newly developed professional services offerings.

  • Developed and executed marketing campaigns to support line of business profitability goals
  • Established world class relationships with channel partners like Cisco, HP and EMC
  • Directed strategic development of Forsythe brand image, identity system and collateral architecture
  • Created micro site on IT Leasing, backed by google key word camapign and overall SEO
  • Qualified and implemented a new CRM platform and redesigned campaign management and lead distribution processes
  • Developed unique events and PR opportunities to showcase Forsythe practice area leaders
1999 - 2004

Vice President, Marketing Communications & Channel Management


Responsible for guiding overall marketing and branding for the Marketing Services business unit of Experian

  • Provided strategic marketing council to executive leadership team
  • Translated business objectives into strategic and tactical marketing plans
  • Developed annual media plans
  • Developed and marketed vertical solution offerings
  • Helped create PR and communications framework for mergers and acquisitions
  • Implemented enterprise marketing management tool that improved message effectiveness
  • Led team responsible for qualifying and responding to formal requests for proposal
  • Established strong relationships with analysts, consultants and industry influencers
  • Supported 8 vertical markets and over 150 products
  • Designed and implemented a marketing database to drive proactive touch strategy
1998 - 1999

Account Supervisor

TFA Leo Burnett Technology Group

Tasked with stabilizing and growing two of the agency’s top two accounts. Responsible for leading 8 person account service staff for the nation’s 5th largest Hi Technology Marketing Agency.

  • Led the strategic development of accounts, pitched new business and drove the development and training of the account services team
  • Developed and presented strategic marketing, creative and media plans designed to achieve client objectives leveraging the full array of Leo Burnett resources
1997 - 1998

Account Manager

Brought in to open and establish a new state-of-the-art response management center on the west coast

  • Responsbile for creating and managing integrated response management programs for Oracle, Silicon Graphics and General Instrument that included lead qualifcation, database management, telemarketing, print production and fulfillment. 
  • Grew the Oracle account by 50 percent
  • Key role in pitching and winning the Silicon Graphics account
1995 - 1997

Account Manager

Output Technologies

Responsible for launching a Technology Business Unit for company specializing in marketing operations.

  • Impact: Grew the Technology Unit to a five million dollar book of business in two years
  • Responsible for managing a staff of 8 account executives, 10 telemarketers and 3 print production operators
  • Executed direct mail, fulfillment, database management, telemarketing, print on demand and lead management programs for technology clients Intel, Philips and Siemens
1989 - 1995

Product Manager

Responsible for product planning, supplier management, marketing and new product introduction for Land Mobile and Cellular Infrastructure product groups

  • Drafted 3-year business plan for product portfolio, evaluating product approach alternatives, pricing and distribution strategies
  • Championed all aspects of product marketing, including collateral, promotions, sales kits, and interactive media
  • Managed cross-functional team of engineering, manufacturing and sales to guide new products from design phase to market phase




University of Illinois