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Faisal Bahfi

Key Account Manager at FADEN MEDIA


Saudi Arabia

Career Objective:

A sales & marketing professional with 8+ years of diversified experience in managing key sales initiatives for major corporate accounts in the media and retail industry coupled with cross competencies in key account management, relationship management and customer service management with an innate talent for locating potential business. Seeking a position to implement twin benefits of acquired business expertise and comprehensive market savvy to catalyze business development.

Work experience

Mar 2014Present

Key Account Manager

To plan and deliver sales, collections and trade marketing objectives for assigned accounts by continuously reviewing and updating to take into account any changes in the business environment. To develop effective and profitable relationships with new and assigned customers, maximizing sell through. •Support the Business Development Manager and GM Faden Media in negotiating contracts for assigned accounts and developing the most effective approach and business plan is in place for each customer, by building strong multilevel business relationships with existing and potential customers. •Identify opportunities to promote the sale of FADEN MEDIA services. •Develop a robust and effective sales forecast for the assigned accounts that takes into consideration regional market issues and the overall economic situation. •Evaluate and develop appropriate recommendations for my assigned accounts. •Develop trade and marketing plans for new product launches; ensure they are carried out effectively. •Ensure compliance to all FADEN MEDIA sales and marketing policies and procedures on a day to day basis and actively manage any compliance issues. •Support the credit controller with the collection of outstanding invoices and the resolution of any payment issues. •Ensure that direct reports have the right skills necessary to perform their roles effectively by assessing the actual skill level against required and putting in place development plans to fill in any gaps. •Establish performance goals with direct reports, ensure they are in line with the overall company strategy, and conduct regular one to one meetings, to check that objectives are being delivered and any development requirements are addressed.
Apr 2011Feb 2014

Marketing Executive - Premium Cosmetics I Debenhams I KSA & EGYPT

Alshaya International Trading Co.
Contribute to develop, integrated marketing campaigns. Tasks typically involve: •liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations; •communicating with target audiences and managing customer relationships; •sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign; •managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs; •writing and proofreading copy; •liaising with designers and printers; •organizing photo shoots; •arranging for the effective distribution of marketing materials; •maintaining and updating customer databases; •organizing and attending events such as conferences, seminars, receptions and exhibitions; •sourcing and securing sponsorship; •conducting market research such as customer questionnaires and focus groups; •contributing to, and developing, marketing plans and strategies; •managing budgets; •evaluating marketing campaigns; •monitoring competitor activity; •Supporting the Operation and marketing manager and other colleagues. •Budget and product performance forecasting
Jun 2010Mar 2011

Account Executive

Landmark PR & Events
Company Industry: Advertising and Public Relation and Marketing Job Role: Customer Service and Media Relations. •Writing and translating (English & Arabic) and distributing pitch letters, news releases, backgrounders, fact sheets, bios, newsletters, prepared remarks, and standby statements. •Media Relations: Create and maintain media lists in coordination with Media Relations Manager & assisting in following up with the media to attain the maximum coverage for any PR activity. •Handling routine media inquiries. •Media monitoring -on daily basis- to report media coverage that affects the Client's business. •Handling the client servicing, media monitoring tasks and the account administration duties such as preparing initial drafts of monthly reports, billings and activities’ reports. •Preparing presentations and analysis for different requirements for client, like competitor analysis, public feedback, activities, and so on. •Handling basic research of Client's business and industry to maintain a current knowledge base. •Developing relationships with external audiences (media, third party constituencies, etc.) to convey the Client's message. •Participating and/or coordinating specific events, trade shows promotions as required by the Client and under the guidance of the Supervisor. •Event Management & support. •Forum and website monitoring. •Internet and forum commenting. •Handling various other projects and acts as a resource for the Client’s team as required. •Participating in internal business team meetings and issuing reports as appropriate.
Sep 2009May 2010

Customer Service

National Commercial Bank - NCB ( Al Ahli Bank )
- Identify customer needs and refer customers to appropriate banking services - Accept money or cheques deposited by customers, verify records and receipts, and credit customers' accounts - Pay money to customers according to advice slips, cheques or negotiable documents, and debit customers' accounts - Assess the viability and credit risk of business and consumer loan proposals - Conduct foreign currency transactions for overseas travellers - Provide change and cash cheques - Record transactions - Balance cash and advise supervisors of cash position or discrepancies - Answer customer inquiries - Open and close accounts for customers


Jan 1999Jan 2003

Bachelor degree

Arab Academy for Science, Technology and Maritime Transport

 Location: Alexandria, Egypt

Completion Date : February 2003

Grade: 3.09 out of 4