Down The Quantum Hole
Available on the above website
Go to market strategy and execution for Twitter's advertising suite in South East Asia. Facilitated new product development and beta testing. Trained and educated SEA sales teams and developed localized marketing materials. Established commercial partnerships between Twitter, Fortune 500 companies and their marketing agencies.
Groomed team members to become top sales managers and developed great relationships with business partners.
Size of the Team: 6
Engage is the Social Media arm of Komli.
The role was to advise brands and media agencies on developing Social marketing strategies through Facebook, Twitter and Viral Video Seeding. Developed content and brand messaging strategies for brands including MAS, Maybank, Petronas and KFC.
Launched Twitter ads in Malaysia with the first contract ever signed in SEA and a market with 100% y-o-y growth. Analyzed and predicted social media trends, conducted strategic pitches & sales presentations. Secured yearly commitments with Agencies and Direct Clients through strategic sales plans and partnerships.
Size of the Team: 3
Sales and implementation of client advertising campaigns for display and social. Provided tactical recommendations, analysis and strategies.
Built relationships with international and local agencies in Shanghai. Focused on acquisition model for e-commerce platforms.
Mostly in charge of Business Development for the Business Centers and Serviced offices.
Liaised with different media partners to get organic traction through print advertising.
First experience in the media industry - print.
The "Spotlight" section of the magazine was dealing with the trading relationships between one country and China Every month, the role was to sell advertisement to companies from the country featured.
Manager of the F&B portion as well in China Mainland.