Luxury real estate bureau "Must Have"
1. Creating for potential clients and general public reputation of the company as elite private club available only for elected ones. 2. Creating for the mass media reputation of the company as a source of bright, interesting, rapid, professional and reliable information. 3. Creating for business partners and subcontractors reputation of bureau as a successful company and a reliable partner, that had taken a unique niche in the real estate market and stands aside on race for increasing volume and competitive fight. 4. Introducing key company representatives into the pool of the most status speakers of business and real estate market media.
1. Complex array of PR activities from scratch. 2. Developing and implementing PR strategy. 3. Special projects in lifestyle media. 4. Facebook and Instagram accounts. 5. Daily press office work with business and real estate industry media: updating media base, finding the information and documents needed, creating news, cases, writing press releases, comments, interviews, articles. 6. News for a corporate site, newsletters for employees and customers, weekly news digest on the real estate market. 7. Ensure company participating in key industry events. 8. Effective cooperation with subcontractors, designers, photographers. 9. Daily news monitoring. 10. Weekly and monthly reports.
In the first month of my work luxury estate bureau "Must Have" appeared on the pages of leading Russian business media - RBC. Ru and Gazeta. Ru. By the end of 2014 the company became a well known brand among potential customers, developers, business colleagues, and journalists. The company increased it's loyal customers number by 15%.