Inna Budnikova

  • Yubileyniy prospect, 38-107, Khimky,   Moscow Region, Russian Federation
  • +7 (916) 165 89 23 budnikovainna@gmail.com
Inna Budnikova

Senior-level Public Relations  executive

Summary

Some are born great, some achieve greatness, and some hire public relations officers". Daniel J. Boorstin.

Experienced and ambitious PR-specialist, can make any person, company, project or idea well-known and famous. 

Became a winner of Freedom Support Act 1994-1995 program and got an international educational grant. Took part in international Close Up Foundation program. Studied in 1994-1995 in Westmont Hilltop High School, Johnstown, PA. My biography has been accepted for publication in the 29th annual edition of Who's Who Among American High School Students. Only  5% students out of 22 000 high schools  are honored in Who's Who each year. Successfully worked in the leading Moscow real estate and development companies; have an experience of starting PR department from scratch; fully responsible for developing and implementing an integrated PR-strategy. A diploma "Best employee of the marketing and advertising department" in "Domostroy" company in 2006. Winning to times in a row in the XI and the XII "Golden Pen Awards" in "The most open press office" nomination in "Income Corporation" and "Penny Lane" real estate company in 2009 and 2010. Getting a "Best PR specialist" diploma in "Income Corporation" in 2010. 

Professional skills: knowledge of public relations, macro- and micro-economics, sociology, psychology, political science, marketing;  PR-projects coordinating and management; work with confidential information; active media relations; copywriting; native Russian speaker; Microsoft Office.

Personal skills: creativity; result oriented; leadership skills; team player; fast learner; hard-worker; new business development; account management; stress tolerance; healthy lifestyle.

Work History

Work History
May 2014 - Sep 2015

PR director

Luxury real estate bureau "Must Have"

Goals

1. Creating for potential clients and general public reputation of the company as elite private club available only for elected ones. 2. Creating for the mass media reputation of the company as a source of bright, interesting, rapid, professional and reliable information. 3. Creating for business partners and subcontractors reputation of bureau as a successful company and a reliable partner, that had taken a unique niche in the real estate market and stands aside on race for increasing volume and competitive fight. 4. Introducing key company representatives into the pool of the most status speakers of business and real estate market media. 

Responsibilities

1. Complex array of PR activities from scratch. 2. Developing and implementing PR strategy. 3. Special projects in lifestyle media. 4. Facebook and Instagram accounts. 5. Daily press office work with business and real estate industry media: updating media base, finding the information and documents needed, creating news, cases, writing press releases, comments, interviews, articles. 6. News for a corporate site, newsletters for employees and customers, weekly news digest on the real estate market. 7. Ensure company participating in key industry events. 8. Effective cooperation with subcontractors, designers, photographers. 9. Daily news monitoring. 10. Weekly and monthly reports.

Results

In the first month of my work luxury estate bureau "Must Have" appeared on the pages of leading Russian business media - RBC. Ru and Gazeta. Ru. By the end of 2014 the company became a well known brand among potential customers, developers, business colleagues, and journalists. The company increased it's loyal customers number by 15%.

Nov 2012 - May 2014

Head of press service

Kalinka Group
Goals

1. Create for the mass media reputation of the company as a source of bright, interesting, rapid, professional and reliable information. 2. Develop and support the company reputation as an acknowledged  leader in luxury new development. 3. Introduce key company representatives into the pool of the most status speakers of  lifestyle, business, and industry media. 4. Stay away from positioning the company only as a luxury property broker, emphasysing telling about consulting services of the company.  5. Increase brand recognition among the general public. 6. Raise  the trust level of the target audiences and the customer base. 7. Extension of the partner pool. 8. Boost the company profit by the maximum possible property price due to the  reputation of the brand. 9. Best employees attraction. 

Responsibilities

1. To be fully responsible for developing, confirming with the board of directors, and implementing complex communications strategy. 2. Build up long-term media relations. 2. Increase the share of the key media publications. 3. Develop more effective forms of collaboration with the strategic planning department. 3. Increase the number of press releases based on the company's analytics. 5. Boost  the company presense at industry key events. 3. Expand the pool of loyal journalists. 4. Control the team of subcontractors. 5. Develop the plan and the concepts of the PR events sponsored exclusively by the company. 6. Writing, editing and confirmation all  kinds of PR texts: press releases, interviews, articles, speeches, expert comments, newsletters for clients and business partners, marerials for corporate website, brochures, renders. 7. Document management: invoices, contracts, letters of guarantee, weekly and monthly reports. 


Achievements

1. My presentation "Crisis marketing" won the 1st place in the category "Real Estate Agency Marketing" in the International Property Awards 2013. Totally the company won prizes in 3 nominations: "Real Estate Agency Marketing", "Property Consultancy", "Residential/Renovation, Redevelopment". 2. The amount of publications  increased by 382% in 2013. 3. President of Kalinka  Group Ekaterina Rumyantseva won 3rd place in the ranking of the most influential women on the real estate market http://www.realestate.ru/interviews/452/ ; and also entered the TOP-20 most quoted experts of the real estate market and became the sole representative of the luxury segment in the ranking: http://urbanus.ru/news/ngroup_realty/samye-citiruemye-persony-goda/  5. Club residence "Prechistenka, 13" won 2 Urban Awards 2013 prizes: "Residential luxury property of the year" and "Residential luxury property with the best architecture". 6. Exceeded the 2012 dream target by 125%: 337 publications per month instead of 150 planned. This is a very bright achievement for the luxury segment since it's not a matter of public importance. 7. For the first time in company life press releases had been translated into 5 languages; and  Wall Street Journal payed attention to the company activity. 8. I became a nominee in the "Press-service 2013 Awards" in  the nominations "The best press release" and "Press-Secretary of the year". 

Oct 2010 - Aug 2011

PR manager

Penny Lane Realty
Responsibilities

Working in a team of PR professionals to implement marketing, PR and advertising campaigns. 
Establishing long term relations with media in the field of Moscow  residential real estate: generating news cases, compiling a nationwide and world rankings, writing presentations, press releases, articles, interviews, experts' comments. Every day news monitoring and analyzing, research top influencers, competitors, and trends on the real estate market.

Achievements

My research of mortgage  loans in 60 countries  was published in more than 300 business, news and industry media. The interest was shown not only by the  journalists, but also by  leading real estate experts, foreign embassy employees and political parties.

Traditional advertising value equivalent in print media was $ 30,000-40,000 per month. During the period of my work the press-service of Penny Lane Realty won the XII  "Golden Pen Awards" in the nomination "The most open press service".

Education

Education
Feb 2005 - Jul 2005

PR specialist

Peoples' Friendship University of Russia
Qualification training
Sep 1996 - Jun 2002

Bacelor of Arts in History

Russian State University of Humanities
University diploma
Sep 1985 - Jun 1996

High scool graduate

Specialized language school #1250
High school diploma
Sep 1985 - Jun 1992

School of Arts diploma

School of Arts
Class of violine and piano