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With 15 years of immensely diverse experiences in integrated marketing communication Jerico has helped various medium-to-large scale corporations transformed and exceeded their businesses and brands objectives through strategic brand-oriented marketing activities.

Well known as a brand-up-selling expert, Jerico founded Infame, a brand activation company that landed his success stories where he became a game changer in ‘through-the-line’ agency business landscape in Indonesia

Work experience

Managing Director

Nov 2015Present

Strategically collaborating with MakkiMakki as the strategic partner to develop, grow and manage a strategic brand activation consulting arm under TheBrandStellar to help companies enliven their brands.


infame bintang international
Jul 2010Oct 2015

Providing The Creative Communication Services for the company or brands using Through-The-Line communications approach.

Clients: Subaru Indonesia, Motor Image, Range Rover-Java Motor, Lamborghini, Suzuki, Capriasi,, Pertamina-WMO, Wallstreet, FLN, Biomedika, Milna-Kalbe Nutrisional, Bii, Price WaterHouse Coopers, Johnson & Johnson Indonesia, CEPA Golf Community, 4Life Indonesia

Deputy General Manager

upperoom jakarta
Feb 2007Jun 2010

Helps the General Manager to re-design the Business model. Transforming Banquet Management to become Event Solution Company with Building Management. Introduce & Educate new business model to the company. Responsible in Creative Direction for inside-out. Organized & Supervised all the system procedure in business administration & technical Operation 

Vice President Director for Advertising & Merchandise Business unit

media movement (arfyndo mahaputra niaga)
Nov 2005Jan 2007

Strategic Business Management. Responsible in Business Approval and Decision making for the Business unit. Responsible to President Director & Stake Holder Management

Business Development Manager

parama pandhytha advertising
Aug 2005Nov 2005

Set up & Managing new marketing network for Advertising Industry. Supervised & Organized for sales program team.

Account Manager

communications Channel
Jun 2004Jul 2005

Strategic Planner for Advertising campaign. Handling & Supervising Account Management team. Maintaining Account Management Portfolio & Client Relations Management

New Business Development & National Event Manager

dbs communications
Jan 2003May 2004

Introduce & Helps the Company Management to develop new business unit. Managing & Supervising Events & Marketing team. Responsible for Creative Direction for Events & New Alternative Media Buying

Events & Marketing Communications

Freelancer consultant
Sep 2002Dec 2003

Providing & Organizing Events Marketing Campaign for The Group Network of International Executive Entertainment Club (1001club, Zen, Club 36, Alexis Hotel)

Head of Talent Departement

pose model & Talent
Aug 2001Sep 2002

Talent Scouting, Casting for Models & Talent. Handling Promotion of the models & talent to clients



itkp the school of advertising

Attained Full Scholarship


imago the modern school of advertising

Attained Full Scholarship


TheBrandCamp (Leaders Incubator)

makkimakki branding consultant
Mar 2016Mar 2016

Successfully Completed an In-depth 2 days Brand+Branding Camp

Best Design & Build

gaikindo @indonesia international motor show


Best Millennium Manager

adoi magazine

Media Choice Award Session



Experienced in the leading team management, medium - to - large scale company member. Strong Leadership skill. Familiar dealing with local or expatriate. Wide-knowledge in Multidisciplinary Industry. Advance in develop Business Planning. Advance in Managing Financial P/L (Budgeting, Controlling, Revenue development, cost management)

Digital marketing

Good developer of the digital Advertising campaign. Content with the technical in digital (Programming, coding, Analytic database)

brand management

Advance in-depth understanding of Brand Platform + Strategic Branding Activation.  Good in combining Brand Strategy + Business Strategy.


Master of New Modern Campaign using Thorough-The-Line Concept approach.


Expert in the Creative Thinking & Producing events from medium - to - large Scale. Experienced in Organizing International events.


The Expert of Brand Up-selling


Expert in the Marketing Strategy. Passionate as marketing activist.

Jerico personal particulars

Gender : Male

Date / Place of Birth : Jakarta, 06 January 1982

Nationality : Indonesian

Marital Status : Married

jerico Psychometric test result

Emotional intelligence:
Emotionally balanced

Interpersonal communication:
Very capable communicator with a variety of people and situations

Goal achievement:
can sometimes set and attain goals

Adequately assertive

Leadership qualities:
Some leadership qualities

Teamwork :
Very capable of working within and for a team

Final Result:
You have an adequate degree of self-awareness, which enables you to understand your feelings. This understanding gives you the ability to control yourself, thus enabling you to adequately rise from a failure and push on to achieve your intended goal or purpose. You can adequately express yourself to others, and are sufficiently able to act firmly when revealing what you feel, with regard to both your ideas and the ideas of others. You are generally able to understand the point of view of other people. You can communicate in a quite effective manner with other people, and often with those with a differing point of view. You generally have satisfactorily developed skills in terms of social interaction and have a willingness to be involved with others. In terms of group activity, you have the ability to facilitate cooperation amongst group members. Additionally, you can generally organise a group if called upon to do so.