Download PDF


Practiced content creator with 4+ years digital marketing experience and passion for UX design.

Work History

May 2016Present

UX Strategist & Innovation Consultant

Thomson Reuters Innovation Lab, Kitchener, ON

As part of a three month industry project that completes my Master of Digital Experience Innovation (MDEI) program, I will be leading an agile team of four in providing UX strategy and design thinking consulting services to a legal technology product in development at Thomson Reuters Innovation Lab.

Aug 2012Present

Founder & Editor-In-Chief

Ayiba Magazine (Print & Online)
  • Fundraised capital to launch magazine through Indiegogo crowdfunding campaign
  • Recruited and manage international team of contributors across four time zones
  • Lead team in producing timely audience-specific content targeted at young Africans
  • Develop strategic partnerships to generate quality content in both English and French
  • Designed and manage website that attracts over 20,000 readers monthly
  • Leverage social media to promote brand, engage community, and increase site traffic
  • Create artwork and visuals for print and web using Adobe Illustrator and InDesign 
  • Collaborate with brands like Financial Times, Dak'art Biennale, and Seedstars World
Jan 2016Mar 2016

UX Strategist & UI Designer

Veriday, Toronto, ON
  • Project-managed team of five master's students in building scalable user friendly content marketplace
  • Facilitated communication between team, professor, and client
  • Developed UX strategy that ensured product requirements were met
  • Conducted user research, which led to development of insight-generating personas and scenarios
  • Developed user experience map, task flows, and wireframes
  • Developed design brief and created 60-page prototype
  • Conducted user testing and optimized prototype based on results
  • Pitched final prototype design to comapny's CEOs and other key stakeholders
Oct 2014Sep 2015

Art Director

Hashtag Lagos, Lagos, Nigeria
  • Built and maintained relationships with 6 clients concurrently at digital creative agency
  • Planned digital advertising and social media marketing campaigns for various SMEs
  • Project-managed multiple front-end website development projects including an e-commerce site
  • Managed product development and launch cycles, as well as digital strategy activations
Aug 2013Jan 2014

Senior Media Consultant (Client: EbonyLife TV)

Racecourse Capital, Lagos, Nigeria
  • Executed internal and external business analysis in 2nd round multi-million dollar capital raise
  • Analyzed, interpreted, and synthesized insights to create persuasive investor deck
  • Supported Partners in building financial model for Africa's first syndicated global black media network
Oct 2012Jun 2013

Digital Marketing Manager

L'Occitane en Provence, New York, NY, USA 
  • Liaised between public relations, customer service, e-commerce, direct and digital marketing teams to ensure in-store experience was matched online
  • Supervised design and development of creative assets for web, email, and display programs via international team of developers and designers
  • Managed website including update of homepage, offers, discounts, and merchandise
  • Executed email marketing campaigns for database of 1.2M retail customers
  • Created insightful weekly reports on web sales, email performance, and luxury trends 
  • Brainstormed promotional offers and social media engagement campaigns
  • Shared digital insights with UK, French, and Canadian digital teams via weekly call
  • Forecasted and restocked e-commerce inventory 


Aug 2015Jul 2016

Master of Arts, Digital Experience Innovation

University of Waterloo, ON, Canada

UX Research, Design Thinking, Innovation Strategy, Digital Marketing, Agile PM



Oral & Written Communication, Presentation, Organization, Strategic Thinking, Problem Solving, Adaptability, Collaboration, Leadership, Time Management, Mentorship, Customer Service


Operating Systems: Mac and PC

Software: Microsoft Office, WordPress, Oracle Responsys, Omniture, Google Analytics, IBM Coremetrics, Adobe Illustrator, Premiere & InDesign, Facebook Ads Manager, HootSuite, Google Drive, FileMaker Pro


English (native), French (fluent), and Spanish (conversational)