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Work experience

Feb 2010Present

General Manager


Outform is a specialist creations agency that has gained worldwide recognition for its unique ability to craft and deliver complex advertising and marketing concepts to their final media. With exceptional creativity being our core asset, we are focused on providing vastly effective non-traditional brand experiences that adhere to the highest standards of production in the industry. We provide full-service creative solutions and project management for sophisticated brand penetration ranging from gigantic ambient displays, POS & retail displays, displays for events & exhibitions, as well as award-winning creative design. 

Outform produces compelling displays based on its deep understanding of people’s expectations and desires. An exceptional creative team made up of talented individuals from around the globe collaborates to deliver advanced concepts that are designed to have significant impact on consumer behavior. Custom made displays for mass production integrate world-class technologies and the highest quality materials to produce compelling results. Our strategic displays create high impact environments and drive revenue while enhancing customer communication, influencing customer intentions and accelerating the entire purchase process. 

Nov 2007Jan 2010

ITS -China Branch Manager

ITS-Industrial Technology Soloution

  • Business Development in China
  • Project coordinator for producing multi industrial combined products.
  • In charge of the total supply chain China - Israel.
  • Founded a Representive Office, representing the mother company from Israel.
  • Successfully handled negotiations with Chinese suppliers and Government officials.
  • Handled contracts with Buyers and Suppliers.
  • Hired ,trained and supervised the QC and QA people ,achieving good production quality in a low cost .

Production Line Development and Sales Manager

On Track Innovations Ltd

The company focuses on the developing and production of contactless smart cards and their applications.My role in the company has been mainly from the company’s site at Hong Kong / Shenzhen during a 3 year relocation period.

My job responsibilities have been broad and included:

  • Engineering support and supervision to the establishing of the production facilities and developing machines and production lines for the company products.
  • Supervision and collaboration with the local engineering team in developing solutions to new production areas.
  • Engineering support to sales and marketing of the final product, the production lines and machinery.
  • General supervision on the production operations and planning.

Market Development and Engineering Manager

A.H.T. Advanced Heating Technologies

The company focuses on various solutions to heating systems.My role included:

  • Developing production files and managing the transitioning of the production to subcontractors in outsourcing arrangements.
  • Managing the company import-export operations.
  • Responsibility on technical support to the company customers worldwide.
  • Supervision support and managing of the company distributors worldwide.
  • Expending the company markets into new area.

Mechanical & Process Engineer, Development Department

Avgol Ltd

The company produces and distributes various hygienic products such as diapers and products to the textile and plastics industries. My role included:• Implementing production and packaging lines.• Improvements and upgrades to the machines and systems including their implementation and supervision.• Developing technical specification for machines renovations.• Projects management and supervising internal and subcontractor's employees.• Conducting market evaluations in advance to new machinery and tooling purchasing.• Negotiations with suppliers and subcontractors.• QA of supplied components.


Practical Engineer, R&D Department


My role included:• Mechanical planning and drawings using AutoCad2000.• Support to new facilities establishing team and renovating existing facilities.• Preparing requirements for equipment purchasing and managing integrated engineering projects.• Managing employees in indoor and outdoor projects.




Military Service Between 1993-1996 in the Israeli Navy as a staff Sergent





 B.Tech, Mechanical Engineering

Bachelor of Technology



Tel Aviv practical engineer School

Practical Engineer in Mechanic & Electronics

Diploma degree.


  • Highly skilled and experienced in planning, design, building, upgrading design and manufacture machines.
  • Move & integrated production lines to China
  • Projects management
  • Knowledge of the Chinese market and in experience in sourcing suppliers and subcontractors.
  • Proven capabilities in planning and costing labor and products cost down.
  • Practice in import and export of raw material and final goods.
  • Committed to tight delivery schedules in quality and budget.Excellent in accomplishing complex assignments in international environment including management of projects employees and subcontractor.
  • Excellent interpersonal relationship and leadership, representative and business oriented personality.
  • Highly motivated, creative and independent, has the ability to improvise when required.


  • Possess extensive knowledge of the Chinese industry and Business Culture.
  • Proven ability to quickly learn and apply new skills in a new culture.
  • Passion and commitment to diverse work environments: including Purchasing, Manufacturing, Quality Assurance, Product Design and Supply Chain.
  • Demonstrated success on all levels of the Supply Chain such as purchasing, planning, analysis, design, development, delivery, implementation and evaluation utilizing both traditional and Lean methodologies.
  • Supervised and executed sourcing and manufacturing of different daily used products, suppliers' evaluation, forms management, and data processing.
  • Created a purchasing and order follow up procedure resulting in significant cost savings.
  • Created an offshore office for monitoring orders, resulting in high customer satisfaction.
  • Hired, trained and led a team, both at home office and abroad, earning kudos.
  • Proficient (trainer/expert level) with numerous computer applications including Solidwork,Autocad, Microsoft Word, Excel, Power Point, MS Project, CorelDraw, ERP, and many others.
  • Highly motivated, quick to adapt and learn, excellent human relationship skills.


Chinese -Mandarin
Microsoft Office
Fluent communicator in English and Hebrew, both writing and speaking.