On-Trade Business Unit International Director
Syrups and Spirits
Turnover: 60 M€
Board Member - Managing 15 p.
Built and implemented the international sales strategy to strongly develop "1883", a Brand of Premium Syrups dedicated to the On-Trade channel, Bartenders and Barista
- ranked countries (Top 5, keys, growth relays) and priorities: countries, customers, actions
- recruited the US Team, opened the Office in Asia, redeployed the EMEA Team
Result: Turnover growth of 25%; Export share: 90%