Summary

Multicultural marketing communications professional with 9 years of experience working with clients from industries such as technology, entertainment, e-commerce, spirits, education, business, luxury and tourism. Proven abilities in strategy design and implementation, full business administration, entrepreneurship and team leadership. I recently moved to the U.S. and am looking for new opportunities to give my best and help organizations perform better. Life goal: I want to help make the world a better place. Currently working as Managing Director at Dialogue, a multi-awarded strategic communications agency.

Work History

Work History

Dialogue

Sep 2010 - Present

Managing Director

  • Mexico City office opening and management: local brand registration, startup work, finances, local team building and management, legal work, taxes, sales and client service.
    • Dialogue is today a multi-client agency with high levels of client satisfaction and retention.
  • First client: Diageo (Captain Morgan, J&B, Baileys, Cîroc, Tanqueray, Ketel One) / immediately after opening.
  • Current clients in Mexico: Apple, Pernod Ricard (Chivas Regal, The Glenlivet and Absolut Elyx), Kichink, Latin GRAMMYs, E! Entertainment, rock band Molotov, International Luxury Travel Market – ILTM, Viejo Indecente Mezcal.
    • In February 2016, Dialogue was selected ‘Winner’ in the Change Communication category of the Latin America Excellence Awards for the local planning, leadership and implementation of The Venture by Chivas Regal.
    • Dialogue is agency of record (AOR) for Apple in Mexico, supporting all corporate communications initiatives that include strategic planning for local product launches and amplification, market-specific brand storytelling, media relations, social media, influencer marketing, product placements, internal communications, partner engagement, measurement and evaluation.
  • Collaboration with the Dialogue Miami office in designing and implementing international campaigns for brands such as Buchanan’s, Johnnie Walker, Baileys, ILTM, Cîroc (Latin GRAMMYs pan-regional sponsorship).
    • Campaigns have included: international media relations, social media, influencer marketing, consumer engagement platforms, volunteering, media fam trips to Scotland, France, Spain, South Africa, Mexico, among others.
    • Influencer marketing has involved names such as Maroon 5, The Smashing Pumpkins, Nacho Figueras, Oscar Isaac, among others.
  • Formed and trained the best team in the market (6 high profile marketing communications professionals).

Cohn & Wolfe Mexico

Sep 2007 - Aug 2010

Account Supervisor

  • Buchanan’s Forever project leader (#1 client of the agency): CSR platform by Diageo’s scotch whisky Buchanan’s that brought Elton John (2009) and Sting (2010) for fundraising concerts.
    • All KPIs were exceeded and Mexico delivered the best results among the participating markets.
  • Other clients: W Mexico City Hotel, LVMH (Moët & Chandon, Dom Pérignon, Hennessy Terrazas de los Andes), Procter & Gamble - Home & Fabrics and The Related Group (Icon Vallarta property).
  • Responsibilities included: strategy development, media relations, influencer relations, stakeholder relations, spokespeople training, and vendor relations.
  • Responsible of the new Digital Media practice at the agency.

www.eradio.com.mx

Dec 2007 - Nov 2008

Fashion Editor

Published the section for 12 editions of the magazine, one of the leading LGBT online media in Mexico at the time.

Tecnológico de Monterrey

Jun 2007 - Jul 2007

Workshop Instructor:  Scientific Writing for Public Relations (Spanish)     

Developed and taught workshop for a group of researchers from different universities assisting PhD Jesus Meza Lueza in the development of his book “Strategic communications: corporate identity design”.

Education

Education

Tecnológico de Monterrey (Mexico City)

Aug 2002 - May 2007

Bachelor of Science, Communication 

Acknowledgments: Medal to merit in communications and graduation with academic honors.

Focus on public relations and corporate communications. 

Universidad Antonio de Nebrija (Madrid, Spain)

Jan 2006 - Jun 2006

Bachelor of Science, Communication and Media Studies

International exchange semester.

Skills

Skills

Strategic thinking

Great to see the big picture and design the best strategies.

Team leader

Great to motivate people and help them work at their best.

Storytelling

It's all about the story you have to tell. The rest is about deciding the forms to tell it.

Public relations 

Nine years delivering outstanding results.

Digital media

Social media, influencer marketing, SEO, analytics, content marketing (strategy, implementation and measurement).

Project management

Organized and structured. Always finding ways to improve efficiency and delivering great results.

Creativity

Curious about everything that's happening in order to find the most creative solutions.

Spanish

Native /  exceptional writer.

English

Professional working proficiency.

Certifications

Certifications

National Association of Sports Medicine

Feb 2015 - May 2015

Certified Personal Trainer

Integrated fitness training based on the scientific background of the NASM that allows to plan fitness programs with long, medium and short-term goals with a complete perspective about different training modalities, postural correction, basic nutrition science, training specific populations, and providing the best client service. 

Contact Info.