Sales & Account Executive
MCR (advertising)
- Identify advertising requirements
- Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget
- Presenting alongside agency colleagues the campaign ideas and budget to the client
- Working with the account manager to brief media, creative and research staff and assisting with the formulation of marketing strategies
- Liaising with, and acting as the link between, the client and the advertising agency by maintaining regular contact with both
- Presenting creative work to clients for approval or modification
- Making 'pitches', along with other agency staff, to try to win new business for the agency