Eva Morales

  • London, United Kingdom, GB
Eva Morales



I am a Freelance Photographer creative and result-oriented individual based in London. 

My experince covers a wide range of genres including portrait, live music, theatres,  corporate events,  and documentary photography.  Expertise in Photoshop editing, image manipulation, and image restoration.

Excellent interpersonal, persuasive, communication skills and  succesfull expience in managing groups

Fashion Lover 

Work History

Work History
Jan 2015 - Present

Jan 2011 - Present

Nanny, London

 Nanny  with 5 years childcare experience and proficiency in assimilating into a new family culture. Motivated to help children become happy, healthy and well-behaved. Skilled in creating schedules, following commitments and maintaining routines. Listens carefully and follows directions well. Passion for encouraging a love of exploration and learning in every child. Deeply adores children.

Feb 2010 - Oct 2010

Department Manager

H&M, Barcelona, Spain.
  • Ensuring that my department team are providing excellent customer service on the sales floor, in the fitting rooms and at the cash desk
  • Managing all daily activities in a specific area of the store, including selling and service, developing the team, merchandising and managing our time
  • Communicating promotional event information to maximize results of each event
  • Identifying merchandise issues and opportunities based on selling and customer feedback.
  • Ensuring our store routines, policies and guidelines are met to assist in loss prevention and safety in the store
  • Recruiting, training and developing my Sales Advisor (up to 20) team together with the Store Manager.
  • Planning my staff scheduling and organising my department to meet the needs of the business and maximise profitability
Jan 2009 - Feb 2010

Store Manager

Pimkie, Barcelona, Spain.
  • Accountable for profit and loss including operations, payroll and visual.
  • I was expected to maximise sales through effective staff distribution and high merchandising and service standards
  • I was insuring correct stock packages and a commercial store layout
  • Recruiting, training and developing my team (up to 9).
  • Trained, developed, and promoted experienced and skilled employees into management roles.
  • Working closely with visdual team to ensure that the implementation of merchandising initiatives are in line with the annual budget and the company’s overall visual strategy
Mar 2001 - Dec 2008

Store Manager

Bershka, Ciudad Real, Spain.
  • Managing  up to 40000€ average per day store.
  • I was responsible for coaching, leading and developing a team to deliver brand experience and to optimise store performance.
  • Working closely with the marketing and visual team to ensure that the implementation of merchandising initiatives are in line with the annual budget and the company overall visual strategy.
  • Following up on sales goals and budgets to optimise profit.
  • Ensuring that excellent customer service is provided at all times.
  • Ensuring that our product was displayed according to company guidelines, promotional activity and seasonal trends together with my store visual team.
  • Recruiting, training and developing my team(up to 30).
  • Managing, inspiring and leading my team of Department Managers, Visual Merchandisers and Cash Office staff to consistently deliver and meet our business objectives and goals.
  • Travel to different locations to assist in the opening and organization of new stores.


Mar 2015 - Jun 2015

Develop and Research your own Project Course

City Lit London

Develop a photographic project and receive guidance from a working photographer. The goal of this course is research and structure a picture story, recognise the importance of composition and technique, produce a set of pictures with a coherent theme or topic, pitch a story and market the work, demonstrate an understanding of ethics, recognise the importance of editing and demonstrate an ability to be more objective and critical of my own work.

Oct 2014 - Mar 2015

Documentary and Photojournalism Course

City Lit London

 I receive guidance from  a working photographer and learn about the key elements of documentary photography and photojournalism. I had to do photo assignments, practical exercises and location shoots with technical and compositional skills, develop my photographic style. Each week I had to tackle an aspect of what it means, in practical terms, to work as a photographer . I encouraged to participate in weekly discussion and feedback on the development of my own and fellow students’ work. 

May 2013 - Mar 2014

BTEC Diploma in Photography Level 2- Distinction 

Westminster Adult Education Service, London

A specialist programme of study that allowed me to focus on a chosen area and is designed to be work-related. I developed my practical skills, exploring techniques, equipment and materials as well as undertaking research into the work of photographers. The understanding and application of visual language, written critical analysis 


  • Two pictures of my work were exposed on the National Portrait Gallery London

Oct 2012 - Mar 2013

BTEC Award in Digital Photography Level 1

Westminster Adult Education Service, London

Learn the fundamentals of photography such as exposure control and lighting and explore professional photographers and how they work. Explore photography and post production techniques through exercises and follow an inspiring project to produce a small portfolio of creative work.