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Sep 2009Sep 2010


Orsys Formation - France

Master in Business Administration

Sep 1978Jul 1980

Petroleum Engineer

Ecole nationale des Mines – France

Post-Grad Petroleum Engineering Studies

Sep 1973Jul 1978

Industrial Electronics

ITIS Antonio Bernocchi Technical College -Italy

Robotics and Industrial Electronics

Work experience

Feb 2012Present

International Business Manager – Vice President


Reporting to CEO; member of the top 10 company executives.

Achievements:  Reorganized business regions/teams, bringing turnover to €100M+ value (world leader for specific technology), via dedicated products and vertical sales plans; P&L accountability. 

ISRA’s stock-market value increased 3+ times since 2012.

Starting 03/2015, I have been designing/creating infrastructures and concepts for a further Business Unit, based on a different business model for a newly developed product line.

Market:  Inspection/process control engineering and equipment for continuous and automated manufacturing processes.

Jan 2010Jan 2012

Global Sales & Marketing Executive Director (CCO)


Based in Délemont (Switzerland); executive member of the Board, reporting to CEO.

Achievements:  Set and organized global offices/headcount bringing the company to a +145% turnover growth through vertical specific products, markets and business areas, with full P&L accountability.

Market:  High value-added contacts/connectors for aerospace (military-commercial), energy, telecommunications, medical, transportation, consumer electronic.

Nov 1994Dec 2009

Vice President Asia-Pacific (APAC)

Cognex Corporation 

Vice President APAC                                                                    01/2006 - 12/2009

Based in Singapore; part of the company’s top 5 senior world managers; reporting to President.

Achievements:  Set and developed China organization from zero to be 3rd largest business areas for the company (with APAC becoming the 2nd largest). Full responsibilities for all services with 130+ employees (50 in China from none).

Market:  Machine Vision for Industry.

Further previous missions at Cognex

Managing Director Central Europe                              01/2003 – 12/2005

Based in Karlsruhe (Germany), reporting to European Vice-President.

Achievements:  Reorganized reporting, sales plans and targets. Introduced markets/region specific products to grow business 5 times, bringing the region to #1 business area for the company (and still is nowadays). Cognex’s stock market value multiplied by 1.5 times over the period.


Director of Sales and Services (EMEA-APAC)          01/2000 – 12/2002

Based in Karlsruhe (Germany) reporting to VP Global Operations.

Achievements:  Revamped/reorganized the specific business unit, returning to profit with a business growth of 3.5 times with 24% of proportional reduction of cost-of-sales/services over the period.

Region Manager Southern Europe – MEA                 11/1994 – 12/1999

Based in Paris (France; 1994-96), and then Milano (Italy; 1996-99), reporting to Europe Director of Operations

Achievements:  Set and developed offices and organizations for the Region, reaching a 10 times business growth over the five-year plan. Cognex’s stock market value multiplied by 3+ times over the period

Nov 1989Oct 1994

Sales Manager - Europe

Sistemi Avanzati S.r.l.

Based in Milano (Italy). Reporting to Board.

Achievements: Organized sales and marketing teams and actions, reducing by 30% the cost-of-sales and bringing business to a 4 times growth.

Market: Distributor for image processing and machine vision hardware and software.

Jan 1988Oct 1989

Key Account Manager

A.S.H. S.p.A.

Based in Torino (Italy). Reporting to Sales Manager.

Achievements: Developed and managed the top 5 strategic accounts for the company with a total value of €2M+ of actualized corresponding value.

Market: Robotics and automation systems integration; vision systems integration.

Jan 1984Dec 1987

Technical Sales & Support

SLI Machinery Corporation

Based in Minneapolis and Phoenix (USA), reporting to Vice President Sales.

Achievements: Technical sales/support; pre-sales/application engineering. Contributed to achieve a large order at 3M ($1M+).

Market: Robotics and automation engineering for automotive and woodworking markets.


Languages and other relevant skills and information

Trilingual Italian/English/French.

Good knowledge of German and Spanish, basics of Chinese, Japanese.

Computer literate: most popular Microsoft and Microsoft Office tools; SAP.

Senior Member of Society of Manufacturing Engineers (SME).

Former Voting Member of Society of Aerospace Engineers (SAE).