Digital Marketing

Market Research

Brand Development

Brand Building

Marketing Strategy


Traveling, Reading, cooking, swimming

Work experience

Work experience
Aug 2013 - Present

Sales Associate

Ardene Holdings Inc.
  • Ensure that each customer receives outstanding service by providing a friendly environment
  • Handle the cash register, and deal with customer refunds and exchanges
  • Balance the till at close of business each day, and assist with banking daily cash amounts
  • Assist in floor moves, merchandising and display maintenance
  • Explain the use and advantage of merchandise to customers
  • Answer customers queries and concerns, and explain the new sales promotion
  • Quote prices and discounts as well as credit terms
  • Responsible for security within the store and being on the lookout for shoplifters
  • Communicate customer requests to management.
2011 - 2013

Marketing Specialist

Caspian Group of Companies
  • Performed ongoing customer/market research, pricing analysis and demographic profiling to identify and capitalize on unmet market needs
  • Consulted the research findings with product development personnel on product specifications such as design, color, and packaging based on the management decision
  • Managed the marketing budget ($1.2 million) and delivered marketing activities within the agreed budget, and met the deadlines
  • Coordinated and implemented marketing communication projects included public relations, advertising, online marketing, and promotion by cooperating with marketing agencies resulted in excellent reflection of consumer voice in the company and trust worthy agency relationship
  • Represented the company in corporate events, industrial meets, and trade shows
  • Conferred with legal staff to resolve problems, such as copyright, trademark, and royalties
2007 - 2010

Brand Manager/ Project Coordinator

Lorenz Bahlsen Snack World
  • Conducted research on consumer opinions and marketing strategies, collaborating with sales team, and marketing professionals
  • Successfully coordinated on launching CRUNCHIPS brand (a German potato Snack Brand) as the most preferred high quality potato chips with 16 SKUs, and achieved 15% market share in the second launch year
  • Coordinated CHUCKLES brand launch project (a corn snack brand) and successfully launched it as the most innovative shaped/tasted corn snack
  • Conducted and analyzed over 80 market research and consumer test regarding customer satisfaction on existing products, and new product development
  • Coordinated on marketing communication assignments for BTL and ATL advertising, product packaging and POS/POP materials
  • Trained over 100 direct sales representatives to be marketing oriented, and to improve brand image/awareness, and to gather market intelligence reports while achieving their target
  • Analyzed market intelligence reports, and utilized them for new product developments, advertizing& promotional activities and pricing strategies
  • Trained over 50 marketing survey interviewers for effective data collection
2006 - 2007

Assistant Brand Manager

Lorenz Bahlsen Snack World
  • Collected and analyzed data on consumer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
  • Conducted various consumer tests for new product development
  • Gathered data on competitors and analyzed their prices, sales, and method of marketing and distribution
  • Coordinated on training the survey interviewers for effective data collection
  • Prepared presentations and technical reports
2002 - 2004

Marketing Associate

Andishe & Bayan Language School
  • Increased the customer satisfaction level and loyalty by application of the regular customer research and loyalty programs
  • Accomplished 38% increase on the number of clients by organizing schedules and planning as well as application of marketing promotions
  • Coordinated on organizing the training of new and existing teachers