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I am a technological veteran with many years experience mainly with distributes systems, mobile technologies and the web.

I am fascinated by the digital culture in both the internet and mobile worlds, and love to define and start projects in their early days. I am great with establishing various kinds of teams, creating a great, productive atmosphere and leverage a good Karma to great products.

Short Summary

  • Over 14 years experience in software engineering . 
  • A lot of experience in server side architectures and projects (both applicative and infrastructure layers)
  • Highly experienced in establishing products and processes aligned with both the organization and its customers' needs 


Work experience

Chief System Architect


Amobee is the first company to deliver a unified, Telco-grade system for funding mobile content and

communications through advertising revenues. 

As an architect I was responsible for defining the system with both our marketing group and potential customers as well as aligning them with R&D plans and capabilities. 

I was responsible for designing the first mobile ads' server, we used various technologies from Java (ad server), .NET for the campaign management system, mobile SDKs and more..

I was cooperating with customers (usually mobile carriers architects and CTOs) to define  mobile advertising on its early days - we had brainstorms with Vodafone, Telefonica, HP teams and more



WebVolcano is a software consultancy group, and we are also running few in house projects.

Among our most interesting in-house projects:

1) DealPly ( - DealPly is a real time shopping comparison service. 

DealPly serves today over 1M users worldwide, implemented as a distributed system over Amazon's cloud.

The is implemented using various Java technologies, database types (relational - for ad server, document based for tracking) and web technologies (flash, jquery and more)  

2) VeriMob ( - VeriMob is a video ads' serving platform for mobile.

It consist of server side ad server connected to online agencies in various video protocols, and SDKs for mobile developers (iOS & Android). VeriMob handles 2 major challenges: video formats' adaptation, and video serving on mobile. 

Sep 2006Oct 2008

Co Founder & CTO

Create Calls

Creative Calls produced a breaking thorough technology inonline live assistance, the most advanced and holisticco-browsingtechnology of its time, in addition we supplied a VOIP switchboard to based on Asterisk

Our system was a combination of high end web technology and VOIP system, application was implemented mainly in Java (and a little directly in Asterisk) 

I lead the R&D group in closing v1.0,and managed the delivery of the 1st instalattions.

Iraised fundsfrom Yossi Vardi and few other private angels.

Iestablished relationswith few potential customers such asAIGIsrael.

I established relations with few potential partners:call centervendor & ad networks.

May 2001Mar 2005

R&D Group Manager


Comverse is the world’s leading provider of software and systems enabling network-based messaging and content value-added services, converged billing and IP communications. 

I started in Comverse as a junior team leader with a humble task to establish a new messaging infrastructure in Comverse.

Today the platform runs as the infrastructure of 3 Comverse divisions (SMS, MMS and IM) with install base through out the world and sales of over 100M$ / yr