Chief System Architect
Amobee is the first company to deliver a unified, Telco-grade system for funding mobile content and
communications through advertising revenues.
As an architect I was responsible for defining the system with both our marketing group and potential customers as well as aligning them with R&D plans and capabilities.
I was responsible for designing the first mobile ads' server, we used various technologies from Java (ad server), .NET for the campaign management system, mobile SDKs and more..
I was cooperating with customers (usually mobile carriers architects and CTOs) to define mobile advertising on its early days - we had brainstorms with Vodafone, Telefonica, HP teams and more