Erika Sanchez

Erika Sanchez

Work History

Work History
Mar 2007 - Present

Account Executive

Child's Play Communications
  • Facilitate media requests, proactively pitch media contacts, coordinate client interviews, and follow up to secure prominent national and regional print/broadcast/online placements
  • Draft press materials (e.g., press releases, pitches, etc.) and compile accurate media lists for specifically targeted outreach
  • Assist account team in developing story ideas, strategic planning, tactics, product launches and media events
  • Sustain an engaged social media presence across multiple platforms (Facebook, Twitter, blogs, etc.) on behalf of the firm and its clients
  • Assist team in developing campaigns and special events for potential and current clients
  • Research appropriate awards/contest for clients, coordinate with client representatives on which products to submit; send products, entry forms and payment.
  • Staff client booth at various trade shows
  • Client management - handling client requests, building client relationships
  • Compile monthly media reports, arrange/monitor clipping service for each client, maintain complete shipping records
Nov 2008 - Present

Freelance
  • Facilitate media requests, proactively pitch media contacts, coordinate client interviews, follow up to secure prominent national and regional print/broadcast/online placements, coordinate press kit and look book mailings, and work with stylists for celebrity dressing and editorial shoots
  • Draft press materials (e.g., press releases, pitches, etc.) and compile accurate media lists for specifically targeted outreach
  • Develop story ideas, strategic planning, tactics, and media/special events
  • Sustain an engaged social media presence across multiple platforms (Facebook, Twitter, blogs, etc.)
  • Monitor media placement and compile weekly/monthly media reports

Education

Education
Jan 2004 - Dec 2006

Bachelor of Art, Media and Communications

The City College of New York