Edward Roberts

Edward Roberts


Strategic marketing executive with a proven track record of success. Developed and executed marketing strategy for a start-up resulting in a successful acquisition, and directed marketing programs for a medium-sized business to grow from $100M to $400M in revenues. Motivated to create clear and concise corporate communication programs focused on business results. Skilled at working with cross-functional teams and communicating across organizational levels.

Work History

Work History
2012 - Present

Director Product Marketing, Counter Security

Juniper Networks
  • Directed marketing, messaging and communication plans for integration of Mykonos Software into Juniper Networks.
  • Launched new products including WebApp Secure, DDoS Secure and Spotlight Secure.
  • Managed marketing integration of Webscreen DDoS product acquisition into Juniper.
  • Presented to customers and prospects on all counter security products.
  • Instrumental in marketing and messaging at major cyber security events RSA (USA, Europe and APAC) and Blackhat (USA, Europe).
  • Keynote writer for security presentations by Juniper executives – RSA USA 2014, Singapore 2014, Singapore 2013 (Click to view presentations).
  • Experienced speaker - Presented at RSA (USA 2013 and Singapore 2014).
  • Managed a team within product marketing.
2010 - 2012

Head of Marketing

Mykonos Software (Acquired by Juniper Networks)
  • Created and executed marketing strategy and budget for cyber security start-up protecting web applications using innovative technique of Intrusion Deception.
  • Member of executive management team that took company through acquisition by Juniper Networks in February 2012 for $80M.
  • Experience presenting to venture capital and corporate acquisition teams.
  • Awards won: Gartner Cool Vendor 2010, Wall Street Journal Technology Awards 2011 Information Security, SINET 16 Security Innovator 2011, and finalist for SC Magazine’s Rookie Company of the Year 2011.
  • Designed and built lead generation engine from nothing to feed sales pipeline including webinars, tradeshows, email and social media campaigns.
  • Wrote all collateral, website, and marketing material including a compelling product demo that showcased Intrusion Deception in action.
  • Created public relations plan and managed PR agency gaining significant press coverage including within Wall Street Journal and San Francisco Chronicle.
  • Responsible for building and maintaining strong analyst relations with Gartner (Cool Vendor 2010) and Forrester and 451 Group.
2008 - 2010

Marketing Consultant

  • Created marketing strategy that improved lead generation by 222% resulting in the best quarter of lead production and sales in the history of InsideTrack.
  • Marketing tactics adopted: Event and conference planning, webinars, email campaigns, collateral development.
  • Manage enterprise marketing budget and three (3) direct reports.
2002 - 2008

Marketing Director

Nelson Family of Companies

A workforce management software and staffing company.

  • Marketing director for six (6) business units enabling revenue growth of 205%.
  • Managed department budget and six (6) direct reports.
  • Responsible for all RFP/proposal submissions resulting in 77 new accounts helping revenue grow from $130M in 2002 to $396M in 2007. Successful wins include Yahoo!, Microsoft, Google, eBay, Oracle, Gap, Bank of the West, Clorox.
  • Directed all online marketing activities including SEO and SEM, adwords, blogging.
  • Directed lead generation involving webinars, advertising, direct mail and email campaigns.
  • Directed PR activities including liaising with media and managing PR agency.
  • Revolutionized all company presentations improving number of closed sales deals.
  • Created, wrote and managed all websites and brochures, data sheets and email newsletters.
  • Selected for internal Leadership Development Program in 2006 (Voted MVP by peers).
  • Developed metrics program for marketing department including lead generation and web marketing campaigns.
  • Metrics improved through marketing strategy include:
    • Revenue 205% Growth
    • Leads Generated 80% Growth
    • Web Traffic 42% Growth
    • Email Click Thru’s 55% Growth
    • PR Mentions 2,180% Growth.
2001 - 2002

Business Development Manager

Harris Interactive
  • Developed new business and managed all research vendors in U.S.A for European market research company.
1998 - 2001

Senior Project Manager

  • Managed, wrote and produced all marketing proposals and bids for Western Region.
  • Successful sales achieved from 40% of submitted proposals ensuring mark-ups increased to >45%.
  • Created client specific marketing communications collateral.
  • Contributed to sales planning, budgeting and regional sales territories definition and created quarterly review process for major clients.
1995 - 1998

Sales Support Manager North America

  • Managed the national proposal group for North America, successfully supervising six employees.
  • Responsible for proposals representing nearly $2 Billion of revenue.
  • Supported over 600 branch offices with all inquiries regarding proposals.
  • Developed staffing solutions and pricing strategies and developed and maintained national proposal database.
  • Identified and developed strategic alliances with sub-contractors to support national proposal strategies.
  • Wrote, edited and graphically designed a reference library of responses to client inquiries.
  • Created corporate fact-sheet, ensuring accuracy of all information in each proposal.
  • Created and designed successful interactive sales presentations.

Project Manager, On-site Services, North America

  • Manager for over 150 Adecco on-site alliances in North America accounting for $350 million of revenue.
  • Provided daily management and field support to the On-Site Alliance Program.
  • Implemented and supported opening of 47 new on-site Alliances in one year worth $100 million in revenue.
  • Managed two employees.
  • Created fully interactive on-site alliance sales presentation and support materials.
  • Designed entire on-site alliance program including national quarterly review presentation.
  • Wrote, designed and produced on-site alliance manuals for Adecco associates and client managers.

Sales Support Coordinator, North America

  • Founding member of Adecco’s Sales Support function, writing and preparing national proposals.
  • Developed zip-code database in Microsoft Access. Reduced time spent cross-referencing Adecco branch locations to potential client locations by 90%, saving over $50,000 per annum.
  • Initiated and researched account management profiles.
1992 - 1995

Projects Manager

Research Europe (Harris Interactive)
  • Client facing role managing multiple research projects within many industries throughout Europe and USA.
  • Clients included Hewlett Packard, Dow Corning and AT&T.

Research Executive

  • Client facing role managing research projects including questionnaire design, interviewing, analysis and report writing.
  • Clients included Digital, Rubbermaid, Hewlett Packard and Unipath.
1990 - 1992

Research Executive (Internship)

Marketing Improvements Research Ltd
  • Internship with the largest marketing consultancy in Europe learning the fundamentals of research.
  • Continued free-lance employment throughout final year of degree.
  • Clients included Coca Cola, Mercury Telecommunications and Cable & Wireless.

Juniper Networks Portfolio

Mykonos Software Portfolio

InsideTrack Portfolio

Nelson Portfolio



BA (Honors)

Middlesex University, London, United Kingdom
  • Major: Marketing with a minor in Business Finance. 
  • Exchange Program: California State University, Hayward, California.