Summary

Pivotal Sales Director offering over 20 years of experience in implementing successful sales strategies and motivating highly galvanised teams to produce significant bottom-line results.
Distinguished background in recruiting and developing “A Players” to drive revenue across multiple sales organisations. Adept at designing and executing effective sales strategies to optimise market opportunities. Exemplary communicator with the passion and drive needed to cultivate and foster professional and profitable relationships while maintaining trust.
A classical FMCG pedigree gained from working at main board/senior director level with multi million £/Euro organisations in the UK & Europe.
Experience of the Branded/Own Label Coffee, Soft Drinks & Snacking Industries across UK & Europe with exposure to Retail, Out of Home, OCS, Horeca & Wholesale Channels.
Extensive understanding of the B2B sales channel and how to ensure success through strong leadership and engaged teams
Responsible for annual £55m+ revenues, member of the original Board who grew, over 7 years, a business to market leading position through acquisition/integration, organic growth & new client recruitment.
Own and exceed annual sales targets through Regional Sales Teams working from six depot locations - consisting of Senior Sales Managers, Regional Sales Managers, Key Account Managers, New Business Executives

Excellent track record of delivering results in a highly pressurised private equity environment.

Work History

Work History

Sales Director-International

Pelican Rouge Coffee Solutions Ltd
Sales Director-International Vending, Horeca, FMCG Jan 13- East Wing, 14th Floor, 389 Chiswick High Road Chiswick, London, W4 4AJ Position: Sales Director Salary:£ 60, 000 basic OTE£ 95, 000 Company Pension. Responsible for Managing an operated machine portfolio of 23, 000 machines across varying market sectors via a Team of RSD covering both Horeca and Vending. Team motivation, budgeting and planning, forecast review and Mancom review. Team strategy, growth, review and implementation. Salary: Basic£ 57, 000 OTE-£ 85, 000-2014/15 FY-£ 91, 000

Sales & Marketing Director-International

Pelican Rouge Coffee Solutions Ltd
Sales & Marketing Director-International Vending, Horeca, FMCG Jan 13- East Wing, 14th Floor, 389 Chiswick High Road Chiswick, London, W4 4AJ Position: Sales Director Salary:£ 60, 000 basic OTE£ 95, 000 Company Pension. Responsible for Managing an operated machine portfolio of 23, 000 machines across varying market sectors via a Team of RSD covering both Horeca and Vending. Team motivation, budgeting and planning, forecast review and Mancom review. Team strategy, growth, review and implementation. Salary: Basic£ 57, 000 OTE-£ 85, 000-2014/15 FY-£ 91, 000
Aug 2010 - Present

National Accounts Director

Autobar UK Ltd
Jan 13-National Accounts Director East Wing, 14th Floor, 389 Chiswick High Road Chiswick, London, W4 4AJ
Jan 2011 - Present

Sales Director

Summit Carpets International Ltd
Courses Sales Director Pelican Rouge Group I negotiate module one i negotiate module two Certifications I Negotiate modules 1&2
Oct 2009 - Present

Sales Director

Pelican Rouge Group
Sales Director at (6 years 5 months) Sales Director-responsible for annual£ 55m+ revenues-at Autobar UK. Member of the original Board who grew, over 7 years, a business to market leading position through acquisition/integration, organic growth & Page1 new client recruitment. Multi sector sales team operating across a number of key channels including: Public Sector, NHS, Private Sector, Education, Leisure, Retail Multi disciplined consultative sale covering: Capital Sales, Service and Ingredient contracts, Volume linked contracts Own and exceed annual sales targets through Regional Sales Teams working from six depot locations-consisting of Senior Sales Managers, Regional Sales Managers, Key Account Managers, New Business Executives.
Aug 2010 - Present

National Accounts Director

Autobar UK Ltd
Jan 13-National Accounts Director East Wing, 14th Floor, 389 Chiswick High Road Chiswick, London, W4 4AJ
Jan 2007 - Aug 2010

National Accounts New Business Manager

Autobar UK Ltd
East Wing, 14th Floor, 389 Chiswick High Road Chiswick, London, W4 4AJ Position: National Accounts New Business Manager Salary:£ 45, 000 basic OTE£ 70, 000 Company Vehicle, Laptop, Healthcare, Pension. Responsible for implementing a New Business Strategy to directly win National New Business across a range of sectors including: Banking, Retail, Leisure, On the Go and B&I. Implementation of Bid Team Strategy, CRM introduction and team strategy. Key first year wins: BHS, Santander, Deloitte, Aviva, Gateshead Council Yahoo
Jan 2007 - Aug 2010

National Accounts New Business Manager

Autobar UK Ltd
East Wing, 14th Floor, 389 Chiswick High Road Chiswick, London, W4 4AJ Position: National Accounts New Business Manager Salary:£ 45, 000 basic OTE£ 70, 000 Company Vehicle, Laptop, Healthcare, Pension. Responsible for implementing a New Business Strategy to directly win National New Business across a range of sectors including: Banking, Retail, Leisure, On the Go and B&I. Implementation of Bid Team Strategy, CRM introduction and team strategy. Key first year wins: BHS, Santander, Deloitte, Aviva, Gateshead Council Yahoo
Jan 2007 - Oct 2009

National Accounts Director

Autobar
National Accounts Director at UK (2 years 10 months) Responsible for new business and existing business development across a portfolio of Blue Chip companies. Implementation of Bid Team Strategy. Strategic planning of Sector Development. Key wins including Santander, Aviva, Deloitte, Yahoo, and Total. Team motivation, budgeting and planning. Account Management strategy and growth
Oct 2005 - Nov 2007

Sales & Marketing Manager /operations Manager

Rijo 42 Ltd
Samba House, Mango Park, Wingates Ind Park, Westhoughton, Bolton, BL5 3XU. Position: Sales & Marketing Manager /Operations Manager Salary:£ 35, 000 basic OTE£ 65, 000 car, laptop, healthcare. Responsible for running team of 5 Field Sales across the North West and North East of England. Team Motivation, Training, Evaluation. Tender Bids, Recruitment, Presentations. Full Management and P&L responsibility for Operating Division. Full implementation of CRM database system, outsourcing and managing 3 month outward bound telemarketing project from SouthAfrica. Key Account Management
Oct 2005 - Nov 2007

Sales Manager/operations Manager

Rijo 42 Ltd
Samba House, Mango Park, Wingates Ind Park, Westhoughton, Bolton, BL5 3XU. Position: Sales Manager/Operations Manager Salary:£ 35, 000 basic OTE£ 65, 000 car, laptop, healthcare. Responsible for running team of 5 Field Sales across the North West and North East of England. Team Motivation, Training, Evaluation. Tender Bids, Recruitment, Presentations. Full Management and P&L responsibility for Operating Division. Full implementation of CRM database system, outsourcing and managing 3 month outward bound telemarketing project from SouthAfrica. Key Account Management
Oct 2005 - Aug 2006

General Manager

Rijo 42 Ltd
General Manager at (11 months) Responsible for running team of 5 Field Sales across the North West and North East of England. Team Motivation, Training, Evaluation. Tender Bids, Recruitment, Presentations. Full Management and P&L responsibility for Operating Division. Full implementation of CRM database system, outsourcing and managing 3 month outward bound telemarketing project from SouthAfrica.
Sep 2002 - Sep 2005

Divisional Sales Manager

Bunzl Vending Services
Perivale, London. Position: Divisional Sales Manager(North of England and Scotland) Salary:£ 30, 000 OTE£ 60, 000 achieved£ 65, 000 Full P&L Sale's responsibility for Field Sales and Telesales Team covering North of England and Scotland. Including 2 Major Account managers, 3 Regional Sales Execs. 2 Telesales, 1 x Administration and Installation Supervisor. Personal National Account Responsibility North of England and Scotland. Top New Business Team 2 years running. Team Motivation, Field Management, and Key and National Account responsibility.
Sep 2002 - Sep 2005

Divisional Sales Manager

Bunzl Vending Services
Divisional Sales Manager at (3 years 1 month) Full P&L Sale's responsibility for Field Sales and Telesales Team covering North of England and Scotland. Including 2 Major Account managers, 3 Regional Sales Execs. 2 Telesales, 1 x Administration and Installation Supervisor. Personal National Account Responsibility North of England and Scotland. Top New Business Team 2 years running. Team Motivation, Field Management, and Key and National Account responsibility.
Sep 2002 - Sep 2005

Divisional Sales Manager

Bunzl Vending Services
Perivale, London. Position: Divisional Sales Manager(North of England and Scotland) Salary:£ 30, 000 OTE£ 60, 000 achieved£ 65, 000 Full P&L Sale's responsibility for Field Sales and Telesales Team covering North of England and Scotland. Including 2 Major Account managers, 3 Regional Sales Execs. 2 Telesales, 1 x Administration and Installation Supervisor. Personal National Account Responsibility North of England and Scotland. Top New Business Team 2 years running. Team Motivation, Field Management, and Key and National Account responsibility.
Sep 1998 - Jul 2002

General Manager

Drinx Ltd
Kwik-Coppull, Chorley. General Manager, Salary:£ 32, 000 plus bonus, car, laptop, healthcare. Worked along side Managing Director to improve systems, assisted in taking the business from£ 800, 000 pa to just under£ 3, 000, 000. Full P&L Responsibility. Implementation of Accounting and stock procedures. Complete design and implementation of Service CRM database. Re positioning of company brand image liaising with outside agencies.
Sep 1998 - Jul 2002

General Manager

Kwik Drinx Ltd
General Manager at (3 years 11 months) Worked along side Managing Director to improve systems, assisted in taking the business from£ 800, 000 pa to just under£ 3, 000, 000. Full P&L Responsibility. Implementation of Accounting and stock procedures. Complete design and implementation of Service CRM database. Re positioning of company brand image liaising with outside agencies.
Sep 1998 - Jul 2002

General Manager

Drinx Ltd
Kwik-Coppull, Chorley. General Manager, Salary:£ 32, 000 plus bonus, car, laptop, healthcare. Worked along side Managing Director to improve systems, assisted in taking the business from£ 800, 000 pa to just under£ 3, 000, 000. Full P&L Responsibility. Implementation of Accounting and stock procedures. Complete design and implementation of Service CRM database. Re positioning of company brand image liaising with outside agencies.
Nov 1993 - Aug 1998

European Marketing Manager

Summit Carpets International Ltd
European Marketing Manager at (4 years 10 months) Reporting to Managing Director responsible for co-ordination of marketing strategy for joint promotion of Yarn systems in conjunction with ICI and BASF. Direct Marketing to key end users and specifiers in the Architectural industry. Tender Bids joint presentations. Exhibition and PR programmes. Page2