A very passionate Digital Guy, cool and opened to innovations. I made my passions a work : Digital and Marketing. 

Sharing is a culture and Web a lifestyle

Work History

Work History
Dec 2014 - Present

Digital Strategist


Thinking and designing Digital strategies for Caractère agency's clients. Clients include multinational brands like Orange, Bic, Alcatel and several local Brands.

Jul 2014 - Dec 2014

Digital strategy Consultant

I advise and implement Corporate Digital Strategies in Africa. Backed by a strong knowledge of African digital markets and 8 years experience in the Digital field, I help Brands Digitalize their marketing. 

Jan 2011 - Jun 2014

International Digital Manager

Havas Média

In charge of Pan African campaigns of Havas Media clients in Africa. I implemented strategies and campaigns for International Brands across the continent.

Clients included : Accor, Emirates, Canal +,  Vlisco, Air France, CFAO, la Société Générale...

Jul 2009 - Jul 2010

Web marketing Manager


In charge of Digital Marketing for the French company specialized in transposition of European Directives.

Oct 2006 - Jan 2008



Prospection and Selling of Entreprises ERP. B 2 B marketing tactics development.

May 2006 - Oct 2006

Webmarketing manager


In charge of Search Engine Optimization for GoAgadir a web travel agency based in Morocco (Marrakech, Agadir...).

Jan 2006 - May 2006

B to B Sales REP.

Swiss Assurance

Account responsible for the Insurance Business accounts.


2004 - 2006


Institut Euro Mediterranéen

DESS in Marketing Strategy.

2003 - 2004


Institut Euro-méditerranéen

In Marketing.

2001 - 2003



IT applied to management graduation in Morocco.


Marketing, Blogging,  American literature, Music, Cinema and Sports.

I Teach Marketing in my spare time in Business Schools and like to open new perspectives to young students in Africa.

Training and public speaking

In my spare time I am providing Digital training in Business Schools and Gaston Berger University. 

I also do Corporate training for Chief Marketing Officers and Chief Communication Officers with Consulting firms, Digital agencies and Start up hubs. I performed trainings in Senegal, Nigeria and Cote d'Ivoire.

I am often invited to speak during various Digital or Tech events like Orange Sisit 2011, Social Media Summit organized by Agence Universitaire de la Francophonie (AUF) and Blog Camp. 

My favorite subjects are Digital transformation, Social media strategy, Digital Media Revolution and impact on Marketing.