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MY PORTFOLIO

Work History

Jan 2014Present

Publisher & Marketing Director

SpringLeaf Publications, LLC
  • Publisher of print and kindle editions of all company's titles.
    • I Can Afford Retirement!: An Easy-to-Understand Planning Guide; I Can Afford College Today!: An Easy-to-Understand Cost-Saving Planning Guide; I Can Get into Heaven!
  • Edit and re-write copy of company's publications with five new titles set to publish in late 2014.
  • Digital designer of all covers, internal images and graphics for current titles.
  • Marketing Director of all social media campaigns for all titles published under the SpringLeaf Publications LLC brand.
Oct 2013Nov 2013

e-Commerce Content Editor

Norm Thompson Outfitters
  • E-commerce Content and SEO specialist with three brands under Norm Thompson Outfitters' Orchard Brands umbrella.
  • Wrote and edited metatags, page titles and descriptions for Orchard Brands web sites cleaning up more than 13,000 items.
Feb 2010Aug 2012

Content Writer & SEO Analyst

Webfor.com
  • Extensive content management for more than 30 external web properties including social media.
  • Managed SEO, SEM and SMM plans, created analysis and delivered recommendations for 25 clients.
  • Worked with clients to improve their merchandising efforts, increase traffic and researched specific industries to better ascertain the competition and any potential sales roadblocks.
  • Created, managed and launched social media plan (Facebook, Pinterest, Twitter, Reddit, and Tumblr) and planned, implemented, and evaluated paid media strategies in support of sales channels in conjunction with overall corporation's advertising plans.
  • Wrote, edited and published more than 100 social media posts, articles, and newsletters for clients of Webfor.com including Webfor’s own sites: www.webfordental.com and www.webformedical.com.
Feb 2005Mar 2010

Researcher & Content Writer

United HealthGroup

  • Wrote content and produced a variety of marketing materials (including sales collateral, web site posts, e-news, magazine features, advertisements, brochures, social media, emergency broadcasts, and PSAs.
  • Utilized Adobe/Omniture Marketing Cloud, Teradata Aprimo, Google Analytics, SalesForce.com, SPSS, and WebTrends to monitor site usage, determining traffic paths, search term frequency, and trends.
  • Designed and produced seven monthly Marketing dashboards to display key on-going information about campaigns, web activity and sales efforts to measure performance against benchmarks.  Worked with more than 25 stakeholders to create dynamic reporting.
  • Lead Project Manager handling campaigns for 23 account executives including SOWs, budgets, timeline development, risk management, and designing solutions to maximize ROI and client retention. 
Jan 2001Jul 2001

Account Executive

Brann Blau Advertising Agency
  • Managed accounts with E-Trade, 2002 Winter Olympics, VISA (English and Spanish accounts).
  • Responsible for all project documentation, press checks, managing-up on budget or schedule changes, forecasted potential issues and dealt with them before they were an issue. 
  • Worked with Visa and E-Trade to produce fundraising events benefiting Big Brother Big Sister, two local homeless shelters, and several international relief organizations.
Jan 1999Dec 2000

Senior Content Editor: Ad Division

Safeway
  • Primary channel of communication with Safeway Division, Corporate Advertising, printers, and outside suppliers to ensure successful execution of print and promotional programs
  • Directed and produced more than 50 photo shoots, specialty product launches and community relations programs; managed implementation of newly created customer rewards and gift card programs throughout all divisions
  • Negotiated contracts that lowered division's costs by 32%; streamlined production vendor procurement processes

Education

19891993

Bachelor of Arts

University of Oregon

References

Colleen Watson

Professional and personal friend for more than 9 years

Becca Wolf

Becca worked with me at NetRush in a co-worker capacity.

Vicki Osborne

Matthew Larson

Logo Design Samples

Skills

Event and Trade Show Manager
Advanced level of experience producing special events and trade shows throughout the US with budgets ranging from $2,500 to $75,000 at events hosting between 100 and 100,000 attendees.  Expert level skills in vendor procurement, budgeting, site design and set up.
Adobe Creative Suite C4
Intermediate level of abilities using Adobe Creative Suite.  
Desktop Publishing Software
Advanced abilities using Pixlr, Picasa, Serif, SmartDraw VP, Adobe PageMaker and QuarkXpress
Microsoft Office
Advanced skills in Microsoft Office utilizing Access, Excel, Publisher, Power Point, and Word.  Familiar with versions up to and including 2010.

Interest

Travel, foodie, sports, writing, movies, crafting, design, architecture, foreign languages

ABOUT ME

BAs in Journalism & Communications, Marketing, and English Literature from the University of Oregon.  Skilled in online social media networking,  project planning and scheduling, lead generation/ nurturing program design, document management, written and oral communications, and collateral production.  10 years professional marketing and communications experience working with individuals and large teams to produce deliverables on time with quality and accuracy paramount.  Expertise in corporate communications deliverables including strategic planning, implementation, interactive and web projects, event services, and campaign messaging 

Portfolio