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Erin Kenneally

Non-Profit & Private Sector and Resourceful as a Swiss Army Knife!

Career Highlights

  • Designed and launched ground-breaking data overlay program for Fortune 50  company

  • Significantly contributed to launch of two strategic marketing agencies

  • Brought social-good awareness to the forefront of independent TV/web/film industry

  • Increased fundraising income by over 1000% over six years for local community organization

  • Process designer for two national affinity marketing campaign

  • Liaised between technical and management staff in design, creation and maintenance of organization databases

  • Completed decade-long, multi-installation, civic art exhibit through receipt of state funding grant

Work experience

Post Paradigm Consulting

2008Present

Consultant, Freelancer

  • Marketing, Communications and Strategic Development Consulting
    Creating and collaborating with clients to develop the  strategic solutions able to elevate their business or organization to the next level of success, including:  launch strategies, branding, marketing, communications, product-launch and product-placement. Worked  across many industries including arts, sports, and entertainment.

Scaling Change 

20142017

Co-Founder & Executive Director

  • A passion for social good and a connection to one of the hottest rising independent television film festivals (ITVFest) led to this collaborative organization that helps bring filmmakers and social entrepreneurs together to catalyze change and better monetize their efforts. "We help businesses that do good, do better."

ITVFest

20142016

Producer

  • Having successfully partnered with ITVFest 2014 as a founder of Scaling Change, my role with the festival expanded into one focused on forging new, and developing existing, relationships to help take this exceptional Indie TV/Web & Film Festival to the next level. Check out ITVFest and this article for more information. 

iNeverStopThinking

1998 present

Principal, Client Service Consultant/Manager, Independent Contractor

  • Client Service Consultant/Manager, Independent Contractor, combining variety of skills to simplify and support small business owners in the daily operations and on-going marketing of their organizations.

  • Harps Unlimited International, MA & CT
    Conceived and built relational database for international musical instrument distributor enabling inventory tracking, financial tracking and customer profiles to be accessible and accurate in real-time.

  • Black Diamond Real Estate Investors, Event Planning & Data Management
    Manage and promote monthly meetings for MA & NH's largest real estate investment networking group

  • Cold River Holdings, Property Management
    Property Manager for three residential rental properties in MA and ME

  • Norfolk Cultural Council, Norfolk, MA 
    Rebuilt this scant organization to a thriving, known entity within small New England Town through team building, stewardship programs and selective partnerships. Wrote and received MA State Cultural Grant to complete a multi-piece installation that had been started more than a decade prior.

  • Norfolk Community League, Norfolk, MA
    Member of Board that within six years rebranded, repositioned and restructured this organization increasing it’s fundraising income more than 10-fold and establishing it as the preeminent family and fundraising organization in town.

  • Placement Directory, Los Angeles, CA
    Tested branding, positioning, and messaging for niche public relations products and services for Placement Directory and it's affiliated companies. Generated business credibility and social capital leverage by connecting brands to the entertainment industry for digital community launch that puts products and services in direct connection with television and film executives for product placement opportunities.

Egon Zehnder International

20112012

Senior Reception, Boston Operations

  • Office operations, on-site technology liaison, reception for  confidential clients, accounts receivable and payable, facilities management, office inventories and more for C-Level, international recruiting and management consulting firm.

Greater Boston Real Estate Board

19932012

Realtor

  • Nearly twenty years in the Boston Metro-west market, multi-million-dollar producer; Northeast Signature Properties, Century 21 Commonwealth and Hughes & Hughes. Consistently awarded C21 Award for Customer Service after blind, post-sales surveys.

Giardini Russell Advertising

19921993

Account Supervisor

  • Introduced world’s leading manufacturer of residential stairlifts, Stannah, to the US market in regional roll-out of direct marketing, PR and multi-media ad campaigns.
  • Project manager and primary client contact, managing account, creative and production staff to implement direct marketing and advertising campaigns.
  • Clients including both B2B and B2C.

EMI Strategic Marketing, Inc.

19891991

Account Supervisor

  • Direct responsibility for launch of  comprehensive, complex data-building program for client AT&T including: Print Media Sales, Back-end Operations, Customer Service, Fulfillment Processing, Data Collection, Creative Design and Production and Back-end Analytics.

  • Designed and launched ground breaking demographic overlay program for 85 million household database, enabling spin-off merchandise catalog which produced $8M in net revenue during its first year.

  • Significantly contributed to success of start-up strategic marketing agency.

  • Created and demonstrated feasibility for proposed programs to several Fortune 500 companies during new business presentations.
  • New Business Development Team: Strategy & Operations Concepts for Chrysler Dodge Truck 

Digitas (f.k.a. Bronner Slosberg Humphrey)

19861989

Program Manager

  • Joined company in its infancy and worked directly with industry legends Michael Bronner and Mike Slosberg as part of the New Business Development team.
  • Outlined operational plans and provided research for multi-tier direct response marketing campaign for National Car Rental.
  • Planned and implemented multiple, simultaneous direct marketing programs including business-to-business and consumer-direct for Fortune 100 clients and others including American Express,  AT&T, EF Hutton, Lotus Development Corp., Polaroid, National Car Rental,  and Boston Harbor Hotel.

Boston University

19851986

Assistant Director, Annual Fund

  • Responsible for $1.4 million direct marketing solicitation program including annual giving and capital campaign integration, statistical analysis and managing two professional staff. Planned and executed fundraising special events for the office of then University President, John Silber, in conjunction with the Office for Development.

  • Liaised between technical and management staff in design, creation and modification of University database.

  • Designed and executed the nation’s first higher-education affinity card campaign, receiving an average of 4-5% response and significantly increasing overall giving to the University.

NW Ayer, Inc.

19841985

Account Assistant

  • Wrote, placed and tracked press releases and talent in/on national media for international client DeBeers. Maintained resources of the Diamond Information Center.

  • Account Team awarded 1985 Silver Anvil Award by the Public Relations Society of America for outstanding international public relations campaign in fashion.

Education

Skidmore College, Saratoga Springs, NY

B.S.

Double-Major: Business (Marketing) & Music (Performance)

Number of Positions Held utilizing these skills

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Recommendations

To call Erin “hardworking” is a ludicrous understatement! Without Erin on my team I wouldn’t have even considered taking on the project. She has a warmth and sense of humor that rapidly endears her to colleagues, clients and anyone in the room! She is a conscientious, enthusiastic, friendly professional and always has a great sense of urgency. – Valerie Vandermeer, Post Paradigm Consulting & Scaling Change

I have worked with Erin on many projects over the years and enthusiastically recommend Erin as an important person to collaborate with. She always brings great energy and creative ideas to the table which are greatly appreciated, more importantly Erin is very detail oriented and gets the job done. I look forward to working on our next project. – Jim Jackson, Solutions Architect, Quad Graphics

Anyone who has an opportunity to work with Erin is extremely lucky. She’s smart, creative, and decisive but more importantly a self-starter. There isn’t a challenge that Erin can’t overcome, she doesn’t understand language like “no” or “can’t be done” she always finds a way to deliver. She’s always thinking, and focusing on the solution and there’s never a shortage of ideas. She’s a natural marketer, she makes it look easy. Clients always want her in the room for her strategic leadership, she makes them think. Her enthusiasm and entrepreneurial spirit are contagious, you need to experience it. – Cheryl Laundry, Account Management, Boston University

Erin is a phenomenally creative, organized and enthusiastic project manager. Her entrepreneurial spirit, coupled with her amazing energy and passion, results in wonderful things getting accomplished. She is an incredible asset to any team and a pleasure to work with. – Claudia Krimsky, Marketing Consultant & Non-Profit Professional

I highly recommend Erin. She is a tireless worker with an amazing work ethic. Erin has an innate ability to organize the chaos and manage the infinite details of any project. She has exceptional written and verbal skills and a keen eye for style. Erin takes initiative and is a real team player who engenders the respect and goodwill of everyone who works with her. – Jeffrey Romano, VP Global Marketing & Partner, BAXL Technologies

Hobbies & Interests

  • Photography
  • Music
  • Learning to Fly
  • And so much more!

Tactical skills