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Erin Dodd

Branding & Marketing

Work History

Nov 2014July 2016

Program Director

Generation Tux
  • Spearhead the creation and improvement of affiliate microsites.
  • Build brand awareness through multiple channels such as social media, webinars, and newsletters.
  • Direct and monitor daily affiliate performance, and course-correcting as necessary .
  • Manage program development to grow brand awareness and trust with our partners.
  • Primary liaison between affiliate agency, publishers, and shareholders, communicating effectively with all parties, to strategically grow awareness and revenue stream.
  • Conceptualize, launch and promote new tools, creative, custom offers, advertising ideas, and campaigns.
  • Research and identify new online opportunities, betas, and potential partners.
Sep 2014Present

Merchandiser Manager

Chloe + Isabel
  • Mentor a team of 200 small business owners, while expanding personal and team networks, goals, and sales revenue.
  • Strengthen client relationships to ensure a seamless customer experience and brand loyalty.
  • Increase brand-awareness through social media strategic partnerships and affiliate programs.
  • Merchandise product at all pop-up shops and in the online boutique, constantly updating to stay on trend, and on target with my clients' needs.
  • Create monthly newsletters to engage clients with current promotions, styling advice, and community updates.
  • Produce on brand marketing graphics for web and print materials, and have been featured in the national Chloe+Isabel blog, Instagram, and Lookbooks.
  • Create brand recognition and engagement through social media channels including Instagram, Facebook, Twitter, Newsletters, and Pinterest.
  • Create incentive programs to encourage continual growth within my team as well as the overall brand.

Mar 2014Dec 2014

Creative Director

Perfect Locks
  • Optimize brand recognition and sales through marketing, social media, and graphic design.
  • Create and disseminate branding and marketing materials, such as website and social media content, promotional videos, and product photo shoots for web and printed material.
  • Collaborate with COO to maximize sales through trend-right product placement and promotions.
  • Create new partnerships with clients to increase brand visibility and identity in local and national markets.
May 2012Mar 2014

Creative Director

PrivateIcon/Shentex International
  • Create brand vision and growth strategy for all private label and in-house labels.
  • Pitched and designed product 8-10 deliveries a year to big box and boutique retailers.
  • Communicated with overseas factories to ensure deadlines and quality are met for all product lines.
  • Supervised and executed all parts of development process from trend analysis and sketch-to-sample to fit sessions (wash house, send out, appliqué, overseas factory visits, etc.).
  • Constantly evaluated the market and utilize trend tools to create a cohesive and brand-appropriate product.
  • Managed and contributed to all internal operational procedures for inventory, sales, costing, sourcing, and pre-production.
  • Worked directly with sales team and buyers to ensure we are on target with product, cost, and delivery.
  • Created multi-channel marketing and sales tools utilizing lookbooks, catalogues, branding, and social media.
Feb 2008May 2012

Head Designer/Merchandiser

4Whatitsworth Inc
  • Selected to live in China for one year to establish and supervise new product development and production channels, including sample rooms, merchandising teams, and wash houses.
  • Responsible for all private label and branded design flow, oversaw 6 designers and 6 assistants to maintain a trend forward and cost effective line based on our customers' needs.
  • Consistently traveled to China, Korea, and Taiwan for trend and sourcing research, and to build strong relationships with current and new factories.
  • Strengthened relationships with buyers and product teams at various big box retailers and boutiques.
Jul 2006Dec 2008


Revise Clothing Inc
  • Designed all private label styles for high value accounts such as Target, Macy's, and Walmart.
  • Developed internal CMS and sample tracking system to increase productivity and streamline the development process.
  • Designed textile prints for woven bottoms, trims, and dresses.
  • Created packaging and marketing materials for in-house brands such as hangtags, labels, billboards, buttons, and more.



Associate of Arts, Fashion Design

Fashion Institute of Design and Merchandising


San Diego State University