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Work History

August 2016Current

Founder

Blonde Amazon, LLC

Blonde Amazon, LLC was created by Erin Dodd, a seasoned veteran in fashion, design, marketing, and influencer program industries. With over 10 years of experience working with big box retailers, small businesses, and startups she wanted to build a community of her own to share her experiences and help others grow.

Part of that plan includes the WANDER community. WANDER is comprised of two parts: a virtual community for education, networking, and support, as well as an in person floating pop-up shop featuring local artists, makers, and businesses.

WANDER was created to celebrate, support and promote local artists, makers, boutiques, and small business owners. By hosting pop-ups all over the San Francisco bay area, Napa, Sacramento, and the South Bay we aim to increase visibility for local brands and businesses, and help them grow.

Nov 2014August 2016

Program Director

Generation Tux
  • Spearhead the creation and improvement of affiliate microsites.
  • Build brand awareness through multiple channels such as social media, webinars, and newsletters.
  • Direct and monitor daily affiliate performance, and course-correcting as necessary.
  • Manage program development to grow brand awareness and trust with our partners.
  • Primary liaison between affiliate agency, publishers, and shareholders, communicating effectively with all parties, to strategically grow awareness and revenue stream.
  • Conceptualize, launch and promote new tools, creative, custom offers, advertising ideas, and campaigns.
  • Develop digital content for site, social media, blog and DM collateral.
  • Research and identify new online opportunities, betas, and potential partners.
Sep 2014Present

Divisional Merchandiser Manager

Chloe + Isabel
  • Mentor a team of 200+ small business owners, while expanding personal and team networks, goals, and sales revenue.
  • Develop specialized sales and marketing training content including webinars, workshops, and e-books.
  • Strengthen client relationships to ensure a seamless customer experience and brand loyalty.
  • Increase brand-awareness through social media strategic partnerships and affiliate programs.
  • Merchandise product at all pop-up shops and in the online boutique, constantly updating to stay on trend, and on target with my clients' needs.
  • Create monthly newsletters to engage clients with current promotions, styling advice, and community updates.
  • Produce on brand marketing graphics for web and print materials, and have been featured in the national Chloe+Isabel blog, Instagram, and Lookbooks.
  • Create brand recognition and engagement through social media channels including Instagram, Facebook, Twitter, Newsletters, and Pinterest.
  • Create incentive programs to encourage continual growth within my team as well as the overall brand.

Mar 2014Dec 2014

Creative Director

Perfect Locks
  • Optimize brand recognition and sales through marketing, social media, and graphic design.
  • Create and disseminate branding and marketing materials, such as website and social media content, promotional videos, and product photo shoots for web and printed material.
  • Collaborate with COO to maximize sales through trend-right product placement and promotions.
  • Create new partnerships with clients to increase brand visibility and identity in local and national markets.
May 2012Mar 2014

Creative Director

PrivateIcon/Shentex International
  • Create brand vision and growth strategy for all private label and in-house labels.
  • Pitched and designed product 8-10 deliveries a year to big box and boutique retailers.
  • Communicated with overseas factories to ensure deadlines and quality are met for all product lines.
  • Supervised and executed all parts of development process from trend analysis and sketch-to-sample to fit sessions (wash house, send out, appliqué, overseas factory visits, etc.).
  • Constantly evaluated the market and utilize trend tools to create a cohesive and brand-appropriate product.
  • Managed and contributed to all internal operational procedures for inventory, sales, costing, sourcing, and pre-production.
  • Worked directly with sales team and buyers to ensure we are on target with product, cost, and delivery.
  • Created multi-channel marketing and sales tools utilizing lookbooks, catalogues, branding, and social media.
Feb 2008May 2012

Head Designer/Merchandiser

4Whatitsworth Inc
  • Selected to live in China for one year to establish and supervise new product development and production channels, including sample rooms, merchandising teams, and wash houses.
  • Responsible for all private label and branded design flow, oversaw 6 designers and 6 assistants to maintain a trend forward and cost effective line based on our customers' needs.
  • Consistently traveled to China, Korea, and Taiwan for trend and sourcing research, and to build strong relationships with current and new factories.
  • Strengthened relationships with buyers and product teams at various big box retailers and boutiques.
Jul 2006Dec 2008

Designer

Revise Clothing Inc
  • Designed all private label styles for high value accounts such as Target, Macy's, and Walmart.
  • Developed internal CMS and sample tracking system to increase productivity and streamline the development process.
  • Designed textile prints for woven bottoms, trims, and dresses.
  • Created packaging and marketing materials for in-house brands such as hangtags, labels, billboards, buttons, and more.

Education

20042006

Associate of Arts, Fashion Design

Fashion Institute of Design and Merchandising
20022004

Kinesiology

San Diego State University