Erin Dailey
- United States
- 917-208-3791
- erin@erindailey.com
Currently heading up the Digital Lifestyle Group’s shopping and inspiration initiatives, bringing content and products together in a meaningful way for our audience. Working with the AEM platform to create multiple editorial and sales tools that enable the content creators to deliver contextual shopping and photo experiences on and off-platform. Current shopping initiatives have doubled our product CTR since launching in January.
Responsible for launching the HGTV Photo Library on the new HGTV portal site. The Photo Library consists of thousands of curated and metadata-rich photos from the vast HGTV warehouse of digital imagery. Oversaw digital asset data migration, the development of an editorially-friendly DAM tool, and the design and development of a high-touch user experience.
Collaborated with businesses to determine digital needs. Provided guidance and detailed recommendations for websites and digital products, including content plans, designs and functional technical requirements. Projects included:
Oversaw all website projects and products, including full-scale site builds, site redesigns, brand-specific product implementations and mobile applications.
Managed editorial and technical aspects of the Hearst Magazine Web Network, consisting of 16 magazine and 2 pure-play websites.
Responsible for all digital content and initiatives on the House Beautiful website, converting and optimizing monthly print content while producing original web-only story features.
Edited, produced and managed websites for six locations in the Southeast.
Lead copywriter for major digital accounts including Best Buy, Grainger and Allstate.
Responsible for researching, writing and editing over 300 military job descriptions for the GoArmy.com and AMEDD websites.
Conceived, wrote, designed and produced e-commerce web pages and HTML newsletter promotional campaigns surrounding featured products.
Digital Content and Product Director with expertise in lifestyle and design/décor brands, images and content, content management systems & publishing platforms, and designing & building branded websites and products.