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Work History

August 2013Present

Copywriter, Corporate Relations

HealthNow New York Inc.

Create and manage strategic communications for the parent company of BlueCross BlueShield of Western New York and BlueShield of Northeastern New York.

  • Head writer for all sales and marketing materials, collaborating with internal clients to produce more than 2,000 pieces of B2B and B2C collateral yearly 
  • Editorial lead for Medicare communications; e.g., author of Healthy Blue magazine, distributed to 570,000 members biannually
  • Regulate content to maintain consistency and brand “voice” throughout sell sheets, presentations, white papers, speeches, press releases, brochures, ad campaigns, direct mail (print and digital), intranet, internet, and overall routine communications
  • Collaborate with designers to compose conceptual, forward-thinking marketing that moves the needle

Personal achievements include:

  • Promotion from Editorial Specialist to Copywriter (November 2016)
  • Recipient of Second Quarter TIPPER Best in Class award (June 2016)
  • First intern to begin an internship on-site (Buffalo, NY; June 2012) and continue remotely (Washington, DC; December 2012)
June 2015Present

Freelance Editor and Copywriter

Erin Collins Editorial
  • Sole proprietor, implementing clients' visions and providing consultation 
  • Write and edit content for print materials and online platforms, including brochures, press releases, ads, blogs, and websites
  • Clients include, but are not limited to Green Building Partners LLC, CJ Sound Entertainment, Colin Gordon Photography, and Axis2Design
June 2013August 2013

Marketing Intern

NOCO Energy Corp.
  • Corresponded with external vendors and participated on behalf of NOCO in 15 company-sponsored events
  • Collaborated with marketing coordinator to write and edit company newsletters, media, and advertising materials
  • Assisted with writing a new company commercial and implementing a new employee onboarding guide

Activities

July 2016Present

Member, Board of Directors

American Advertising Federation: Buffalo (AAF Buffalo)
  • Communications committee chairperson, resident copywriter, and event planner
  • Organizand execute events for 300-person membership; maintain professional blog; create digital and print marketing content; and perform duties for communications, programming, and membership committees
May 2014Present

Vice President, Board of Directors

Buffalo Equestrian Center
  • Advertising and marketing lead; review monthly financial reports and relevant business; oversee promotion of special events

Education

August 2009May 2013

Bachelor of Arts, English Literature and Language

The Catholic University of America: Washington, D.C.
  • GPA: 3.329                                                               
  • Study abroad: University College Cork, County Cork, Ireland (2012)