Erin Velepec

Strategic plan development, implementation, and execution of corporate special events including annual client and prospect seminar series responsible for the oversight and management of all event related marketing and communication initiatives, event logistics, contract negotiation, and budget management.

• Planned, coordinated and executed 90% of overall corporate events and 100% of all annual client and prospect seminars; 2014 executed 20 in-person national and regional seminars.
• Researched, compared and selected event locations and negotiated contracts; responsible for managing events budget over $200,000. 00 budget, effectively reduced annual spend by more than $50k over the past five years saving more than $10,000. 00 year-over-year.
• Increased event attendance and overall number of events by more than 40% over the past five years, gaining company exposure into new markets and building brand awareness. Proposed initiatives that led to the reformulation of the marketing and event strategy to address deficiencies in an outdated policy, efforts that successfully facilitated the launch of a new event series that effectively increased the relevance of presentation materials and enhanced event effectiveness.
• Developed, analyzed and deployed an improved event evaluation method and reporting process to gauge event success, reported annual results to Marketing Director, CEO and other company executives.
• Researched, analyzed and proposed provider and service recommendations and implemented solutions at reduced cost; leveraged existing budget dollars and successfully hosted a live webinars series with more than 60% attendance rate.
• Supervised, trained, and oversaw junior marketing/PR associates daily activities; completed annual performance reviews and employee evaluations that included individual goals tied to performance bonuses and timelines for completion.
• Collaborated closely with Marketing Director, President, CEO and other top executives on a regular basis to develop seminar content and create presentation materials, worked with in-house design and web teams to develop event theme and design development for print and digital marketing.
• Produced and launched company press releases, coordinated reprint purchases for print and web, contract and pricing negotiations with national and regional publications.

A continuously evolving role in a full-functioning internal marketing communications department, focusing on client and prospect-facing initiatives including event coordination, public relations, foundation/corporate giving.

• Lead vendor searches for multiple projects; researched, analyzed, and proposed recommendation for selection. Responsible for selecting third party vendor for company storefront site for internal and external marketing promotional merchandise to ensure brand integrity.
• Assisted in the development and implementation of marketing site for internal and external promotional merchandise to ensure brand integrity.
• Drafted, edited, and distributed press releases to local and national media outlets.
• Reviewed, edited, and approved firm-wide prospect correspondence.
• Coordinated firm wide Foundation and Corporate Giving requests. Researched and analyzed competitor brand strategies as part of firm wide branding overhaul.

Provided an array of marketing and sales support materials for use by lead generation team and marketing efforts to increase brand and company awareness. Developed, reorganized and maintained new structured collateral management process that successfully improved overall efficiencies.

• Lead efforts, working with US and UK business development teams, to design and produce sales support materials for use by lead generation team as well as collaterals used in marketing campaigns driven by the marketing database.
• Created and implemented strategic mailing and marketing campaigns to nurture prospects. Lead efforts to maintain and update company information available on website. Assisted Marketing Database Director with creation and maintenance of marketing portal and website SEO optimization project.
• Worked with directors of marketing database and sales teams to create and implement broad campaigns for target companies and target verticals. 

Marketing/Production Liaison A continuously evolving role in a full-functioning internal marketing communication department, focused on client/prospect-facing initiatives including event coordination, public relations, foundation/corporate giving. Updated and maintained marketing and sales materials and presentations for the Risk Management Group; reduced lead time for marketing materials by 20%, despite a 45% increase in production requests. Design, development and concept creation for all new department marketing collateral produced including white papers, tri-fold brochures, monthly market updates, and quarterly newsletter. Coordinated and implemented new process for approving individual presentation slides as stand-alone marketing collateral. This resulted in offering a wider variety of available sales materials that were easier to comprehend and explain and improved material effectiveness for sales reps, business partners, consultants, clients and non-clients. Manning & Napier, Rochester, NY

Administrative Assistant Organized and oversaw all Compliance requests for the Risk Management Group; processed more than 900 packets of marketing materials per year. Managed, organized, and trained temporary employees. Provided administrative support to group members such as creating and maintaining databases, maintained an inventory of files, travel arrangements, etc.