Write, edit, and proofread communications for the parent company of BlueCross BlueShield of Western New York and BlueShield of Northeastern New York.
- Simplify complex messaging to maintain brand“ voice” throughout letters, newsletters, promotional materials, employee and marketing communications, intranet, Internet, and overall communications
- Reflect and reinforce brand campaign in language and tone
Personal achievements include:
- Editorial lead for Medicare sales materials and implementation of a new letter and reporting system
- Renaming the BlueCross BlueShield hockey team that plays during Buffalo Sabres intermissions