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Work History

Apr 2015Present

Operations Manager - Partnership Strategic Management

The Nielsen Company

Operational management focusing in managing Nielsen internet and mobile panels across South East Asia & Pacific region: partnership accreditation and outsourcing, digital acquisition, mobile and online panel cookie tagging management. 

Key achievements:

  • Simply Excellent Gold Award recipient - a demonstration of leadership qualities in managing partners and acquisition processes for the Australian and New Zealand online and mobile panels.
  • Managed mobile & online panel data acquisition; digital advertising & cookie tagging API management.
  • End-to-end partnership management: service outsourcing, partners accreditation, contract negotiation, master agreement & legal contracts validation, partners onboarding, and relationship building, monthly accounting and business process improvement supervision. 
  • Lead digital acquisition for Nielsen Digital Audience Measurement product launches, such as: Digital Ads Ratings (DAR), Total Ads Rating (TAR), Digital Content Rating (DCR) and Cross-Platform Research Study for Indonesia, Malaysia, Philippines, Thailand, Singapore, Vietnam, Hong Kong, Taiwan and India (APAC) market in 2015.
  • Applied statistical analysis in business process modeling to achieve operational excellence: budget and expense forecasting, resource allocation, process optimization. 
  • Parallel projects management, driving multiple Nielsen Customer Insight & Innovation projects to deliver insight for clients in various industries (Media, Infocomm Technology, and FMCG).
Feb 2013Feb 2015

Operations & Strategy Lead

Bluestone Insight Lab

Lead and drove day to day operations of a market research and business consulting agency by leveraging analytics and technology to supply small business owners with actionable market insights, market information interpretation across the marketing spectrum: consumer segmentation and product/service categories.

Key Achievements: 

  • Forged and fostered partner accounts relationship, evangelized market research solutions and business analytics implementation to review client’s new or current marketing and sales strategy.
  • Developed business cases and market research reports on specific product per markets; proposed recommendations to identify opportunities for future growth. 
  • Applied marketing and operations analytics to navigate clients' business plans and expenses to stay lean and achieve sustainable growth and revenue milestones.
  • Executed strategic plans to increase operational efficiency: managing supervisory staff, planning budgets, streamlining expenses, and bookkeeping. 
Jul 2012Feb 2013

Program Manager - License Contract and Compliance


Executed Microsoft Licensing Contracts and Compliance (LCC) audits that adhered to the Microsoft global standard of legal audit process and methodology; drove compliance efforts that contributed to the strengthening of contract and licensing governance framework in emerging markets: Indonesia, Malaysia, and Singapore.

Key Achievements:

  • Recovered millions of revenue in year end of 2012 from completing 5 major distinguished audits successfully in Singapore, Indonesia, and Malaysia markets.
  • Established a good rhythm of business with key stakeholders and managed customer professional engagements together with partners from prominent auditors. 
Aug 2010May 2012

Business Intelligence Analyst


Developed and managed business operational reports to deliver operations analytics capacity for Microsoft Dynamics CRM business operations in Asia Pacific through the implementation of  Microsoft Business Intelligence SQL technology. 

Key achievements include:

  • Derived operational insight using statistical analysis on Microsoft volume licensing order management data to support Microsoft Dynamics in achieving business operational efficiency in Asia Pacific.
  • Executed project management on customer insight reporting systems (signup, churns, renewals forecasting) which lead to Microsoft CRM Online 2011 successful premier launch in Asia Pacific.
  • Spearheaded business intelligence (BI) solutions development & deployment of data integration, analysis, and dashboard; developed balanced scorecard on Account Managers KPI report using Microsoft Excel + PowerPivot + SQL Server BI Suite.
  • Launched interdepartmental new BI analytics reports & dashboard automation to support regional Operations Account Managers (OAM) in executing operational management initiatives with Microsoft's partners: measuring partners' monthly productivity and business delivery performance. 
Jun 2006Sep 2009

Business - System Analysts

AASK - Arizona, US

Designed and developed in-house management information systems (HR & Payroll) that yielded the organization with financial and operations analytics capacity through the implementation of software development life cycle methodology using Microsoft.Net 2005 technology.

  • Designed business requirement, data-flow procedures, flow-charts, and process diagrams outlining systems capabilities and business processes.
  • Developed and implemented organization’s online HR database (web application) and payroll systems using Microsoft .NET Framework 2.0/3.5 and SQL Server 2005 Business Intelligence Suite.
  • Developed and managed ad-hoc and monthly business intelligence reports for directors to make strategic decisions (Budgeting, Programs Marketing, and Employee Performance Quality Measurement).


Jan 2008Sep 2009

Master of Business Administration (MBA)

Ken Blanchard School of Business - Grand Canyon University, Arizona - US

Completed with 3.85 GPA

Aug 2001Dec 2005

Bachelor of Science (B.S.) - Computer Information Systems

University of Wisconsin-Stevens Point

Chancellor's Leadership & Who's Who American Students Award Recipient

Awards & Achievements


Simply Excellent Award - Gold


A demonstration of leadership qualities while managing vendors and recruitment processes for the Australian and New Zealand online and mobile panels.



World Karate Organization (WKO) Shinkyokushinkai 

Malaysia bare knuckle open contact karate tournament - 85 kg below category


Chancellor's Leadership Award

University of Wisconsin - Stevens Point

The award honors graduates who contribute significant leadership, demonstrate university or community service and display a commitment to personal growth.


Who's Who Among Students In American University & Colleges Award

University of Wisconsin - Stevens Point

A national college student recognition program in the United States of America that honors students based on outstanding campus leadership on and off campus, scholastic ability (includes a GPA requirement), and community service regardless of a student's financial ability to participate.

Skill Sets

Digital Ads/Content Measurement,  Online Campaign Marketing, Content Marketing, Market Research, Customer Development, Operations Analytics, Project Management, Data Analysis, Business Intelligence, Marketing Analytics, Vendor Accreditation, Partner Relationship Management, Business Growth, Entrepreneurship, Business and Marketing Plan, Legal and Contract Agreement, Database Management, Web Development, Collective Intelligence, SQL, HTML 5, CSS 3, Javascript, API, Business Process Modeling (BPMN).