Erika Zambrano

Erika Zambrano

Summary

Six years’ experience in Marketing and Commercial. I have finished a Master in Marketing in the United Kingdom and currently taking a Digital Marketing Postgraduate course. Now, seeking for a challenging role that can provide me the opportunity to fast track my career in Marketing.

Work History

Work History

Senior Marketing Analyst

Ternium

·Conduct rentability analysis reports of company products ‘ exports

·Conduct steel market research projects in order to inform M&A strategies

·Alert threats and inform opportunities in exportation markets

·Evaluate the impact on EBITDA’s when products wanted to be addressed to new markets

Mar 2009 - Present

Digital Planner

Decofruta
  • Planning an strategic improvement to site structure and content
  • Analysis of appropriate keywords through Google
  • Choose sites to advertise through displays campaigns
  • Planning and implementing SEM campaigns in Google
Mar 2007 - Oct 2008

Marketing Support Specialist

Nando's

·Conduct a research that studied the impact of loyalty cards on customer loyalty

·Set hypothesis for the research using the customer loyalty theory

·Survey elaboration, data collection and data analysis using SPSS

·Report results to the university and to the company

·Support the manager in the delivery of marketing activities

·Resolving clients complaints

Feb 2003 - Dec 2003

Sales Executive

Ternium

·Responsible for automotive and pressure vessel sector in Venezuela

·Develop and manage existing and possible sales relationships

·Track and reportsales activities, project sales volume and analyse its rentability

Education

Education
Apr 2009 - Present

Postgraduate

Online Business School

This course is providing me a thorough understanding of how the digital marketing tools can be applied to help companies meet their objectives. Some topics estudied so far are:

-SEO

- Analysing the web

-Google factor

-Keyword management.

Sep 2007 - Nov 2008

MA in Marketing

Kingston University

I have learned about the operational management decisions that form the basis of the marketing plan from an international perspective. I looked at how marketing strategy places marketing management decisions and marketing plans within the broader framework of the organisation’s corporate structure, industry and business environment.

I have also examined the principles and theory of investment behaviour and their relevance to marketing decisions. The course made  focus on the collection, analysis and use of marketing data for marketing decisions, as well as the behaviours of buyers. In addition I was introduced to advertising, sales promotions and public relations, and the importance of an integrated communications campaign.

Oct 1996 - Nov 2002

BA in Industrial Engineering

Universidad Católica Andrés Bello

I was introduced to chemistry, physics, economics, mathematics, statistics, properties to materials. I have gained knowledge in mechanical engineering, computer science and electrical engineering. Additionally, I have took specialised subjetcs in marketing and management.