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Work experience

20122013 Present

Events Coordinator (Volunteer)

Dove Lewis Emergency Animal Hospital

Volunteered At Dove Lewis Animal Hospital and did fund-raising for various organizations including the National Brain Tumor Association

Jun 20102012

Senior Executive Administrative Assistant 

Though this is not my vocation of choice, I excelled in a wide range of temporary and long-term Senior Executive Administrative assignments with the following companies:

  • Clark Lindauer, LLP 
  • EPIQ Systems 
  • KPMG 
  • Lifewise Health Plan of Oregon 
  • Northwest Health Foundation 
  • OHSU ( Oregon Health and Science University)  
  • Oregon Parks and Recreation 
  • Oregon School Boards’ Association 
  • Randstad US 
  • Travel Oregon (Portland Oregon Visitor's Association
  • Tripwire

Held key support role to high-level executives in sales, marketing and other departments. Responsible for front line administrative duties in fast-paced offices in a variety of environments. Duties included on-going coordination of multiple executives’ schedules using Outlook and other proprietary scheduling software. Managed all travel arrangements, conference preparation, event planning, meeting agendas and action items, etc. Handled multi-line incoming and outgoing calls, processed billing, expense reports, RFPs, grant proposals, administrative policies and check requests. Facilitated teleconferences, prepared agendas, simultaneous iWeb interactions and managed corporate sponsorships, promotional, incentive/bonus programs, corporate off-sites, team builders and project coordination. Developed marketing materials, weekly and monthly sales reports and wrote press releases and other promotional and sales/marketing materials. Assignments acquired through the following personnel agencies:

·Adecco, ·Advanced Personnel Services, ·Boly-Welch, Kelly Services, Northwest Staffing and Randstad US

20092010

Interpretative Services Dispatcher

Oregon Health and Sciences University - OHSU
  • Managed and dispatched 22 in-house (and three additional agencies of) medical interpreters between the doctors, nurses and non-English speaking patients of OHSU.
  • Kept calm demeanor during emergencies. Instituted many administrative systems to help expedite and improve customer service and productivity.
  • Studied and spoke various phrases in a wide variety of languages including Spanish, Russian, Cantonese, Mandarin, Vietnamese and Arabic.
  • Consistently trained in HIPAA standards, medical safeguards and interpersonal relations.
  • Proficient in using OHSU’s in-house patient medical records database, EPIC.
20062008

Freelance PR professional

Various Consumer and High-Tech Clientele
  • Developed press releases, monthly sales reports and other promotional or sales/marketing and administrative materials.
  • Wrote Q & A’s, FAQ sheets and other press pieces for client use. 
  • Interviewed key media and local spokespeople including then mayor Vera Katz and  jazz club owner Jimmy Mak.
  • Was innovative in creating additional strategies and ideas to further promote our clients’ products and services. 
  • Clients included high tech, consumer and local Portland-based industries.
20052006

News Writer and Segment Producer

KATU Channel 2
  • Wrote daily news stories for local ABC affiliate’s evening news programs ­– coverage including breaking news, national, local, political, crime, etc. 
  • Worked with producers and reporters on preferred angle of story. Hunted down most recent wire updates and stories written by sister networks. 
  • Contacted local authorities, hospitals and law officials to obtain last minute details and updates before going live. 
  • Tracked photographer schedules and coordinated with assignment desk. Initiated story links with web department. 
  • Used Associated Press’ ENPS software program to create VO’s, VOSOTs, appropriate graphics, CGs, full-screen graphics and franchise pieces. 
  • Downloaded Pathfire and NewsOne feeds to incorporate in stories I was writing. 
  • Selected sound bytes from raw footage, stripped VO’s into on-camera tags from packages, and gave specific editingdirection lists to editors for stories I’d written. 
  • Ran teleprompter for anchors while live on-air.
20032005

High-Tech Public Relations Account Executive (Microsoft primary client)

Waggener Edstrom
  • Managed and drove front-line client relationships, provided strategic and tactical advice and was responsible for the implementation of communication solutions for my client -- Microsoft. 
  • Facilitated press meetings, events, panels and orchestrated the details surrounding trade shows, including CeBIT America 2003 in New York. Served as liaison between panel organizers, Inc. Magazine, and panel members, Intel and Toshiba. 
  • Provided direct, honest counsel to client. Apprised client on influentials’ thinking, activity status and PR results. Established a true rapport, trust and mutual respect with my clients. 
  • Served as day-to-day contact with influential media on behalf of my Microsoft clients. Added strategic value by sharing broader industry context and analysis.
  • Developed organized, professional, concise written materials and emails that provided “value-add” and relevance to my client’s business.
20012003

Booking Manager/Talent Manager

TechTV
  • Booked guests for TechTV’s nightly live news broadcast program, Tech Live. Guests included major technology industry experts, high-tech corporate CEOs and Hollywood celebrities including Arnold Schwarzenegger, Herbie Hancock, Tom Hanks, George Lucas and Christopher Reeve (more extensive list available)
  • Was instrumental in producing TechTV’s half-hour special, “Bond: Guns, Gadgets and Girls” and the five preliminary nightly segments to promote MGM’s “Die Another Day” launch
  • Scheduled celebrity and expert interviews, conducted pre-interviews with guests, and wrote sample questions 
  • As the sole entertainment booker for the show, I arranged movie junkets, on-set shoots, and met with major television and movie studio executives 
  •  Pitched and developed news stories during twice daily meetings with show editors and producers and consistently delivered necessary elements; VNRs, EPKs, experts, etc; by nightly show deadline
  • Cultivated an extensive Rolodex and developed relationships with news contacts and entertainment industry sources
  • Utilized the latest newsroom graphics and guest booking software
19992001

High-Tech Public Relations Account Executive - (Sony Electronics, primary client)

TSI / Mindstorm Communications
  • Extensive experience with strategic public relations planning, client and media relations, editorial and analyst tour booking and conducting intensive competitive research and industry analysis
  • Exhibit excellent writing skills, generating creative ideas to promote clients
  • Also exhibit superior quality in monthly reporting, meeting preparation, trade show support, etc
  • Primary clients include Sony Electronics’ PC Division, Sony’s Storage Division, Sony’s eMarker device and MiniDisc camera accounts. Additional clients include iManage, AgileVision, SGI and Snapfish.
19971999

Publicist

Ten Speed Press
  • Promoted 20-30 titles and authors a year, which included press material writing and design, planning national book tours, media pitching and scheduling for major television, radio, magazines and newspapers
  • Developed strategic marketing plans, collaborated with editorial, production, marketing, sales and acquisitions on variety of book promotion projects
  • Responsible for instituting and editing author video demo reels for media pitches
  • Reviewed and evaluated manuscripts, represented publisher at various trade show and author events, built and maintained strong media relationships and contacts 
  • Solely responsible for author placement including “The Rosie O’Donnell Show”, “Late Night with Conan O’Brien”, Howard Stern, People magazine, “The Big Breakfast” (UK), and various radio programs on NPR, ABC and the BBC.
19921997

Producer, Director, Screenwriter

SFTV/ Paragon Productions
  • Conceived of and created scripts for local (San Francisco Bay Area) television commercials, marketing and sales videos, editorial segments and corporate training videos. 
  • Extensive experience working as producer, director, art director, casting director, off-line editor, online editing supervisor, on-camera talent, voice-over artist and a variety of other positions. 
  • Production clients included the San Francisco Giants, Discovery Channel, Cirque du Soleil, Kodak and Paramount’s Great America.

Education

19881993

Bachelor of Arts (B.A.) in Broadcast Communication Arts

San Francisco State University

Graduated summa cum laude from San Francisco State University's Broadcast Communication Arts department with a minor in Writing for the Media.

References

Cynthia Traina - CEO and Director, Traina PR

“One of the best writers I know. I highly recommend Erika."

Dennis Hayes - Director, Special Markets, Ten Speed Press

"As director of Special Markets at Ten Speed Press I relied on the publicity department for a variety of sales and marketing tools. As a member of the PR dept, Erika always provided prompt, professional and efficient service to any requests made of her. She was always willing to go above and beyond her job description to assist wherever needed, from trade show participation, author events, consumer events and more. She also performed these duties with a cheerful demeanor, always professional and in general, a genuine "people person". I would not hesitate to recommend her for any position as she also was eager to learn and listened well..” 

John Stalnaker - Director of Marketing, Oregon First Realty

Erika organized our Agent Services at Oregon First. She is very professional and provided great marketing and administrative support to our agents, helping us stay on top of the licensing, billing, and collateral publishing needs for over 400 agents. Needless to say she is very detailed, organized, and good at working with others. In addition, Erika is a pleasant, outgoing person who is a delight to work with. I recommend her highly and would gladly work with her again.

Richard Nelson Bolles - Award- Winning Author, "What Color Is Your Parachute?"

December 1970 – Present (39 years 8 months)

The book, What Color Is Your Parachute? A Practical Manual for Job-Hunters and Career-Changers, has been published for 34 years now, revised (sometimes drastically) each year, has in 38 years sold ten million + copies. Chosen by Library of Congress as one of 25 books (thru history) that have shaped readers' lives. I am a frequent keynote speaker in U.S., Canada, and England, as well as in other countries. Also a consultant to organizations with hiring, or retention, problems, or major layoffs.

Sunrise, Portland

On Writing and Life

You can't wait for inspiration, you have to go after it with a club.

- Jack London

Either write things worth reading or do things worth writing about. 

 - Benjamin Franklin

Keep in mind that the person to write for is yourself. Tell the story that you most desperately want to read.

- Susan Isaacs

Work's what's kept us happy!

- Gale and Evelle Snoats,  "Raising Arizona"

Interests and Hobbies

Love learning foreign languages, public speaking, acting, playing classical piano, volunteering, writing, reading, camping, pets, traveling, nature, baseball, ice skating, board games, fine dining and dancing.

Computer and Technology Acumen

  • Skilled in most Microsoft suite software including Word, Excel, Access and Outlook
  • Have utilized PowerPoint, Publisher, Filemaker Pro, FrontPage, Lotus Notes and QuarkXPress
  • Have used and supervised use of offline video editing systems (CMX), and online non-linear editing systems  such as Avid, Henry, and Smoke, graphics software /CG editors, i.e. Adobe After Effects, etc.
  • Adept at using scheduling programs for client and co-worker events and meetings
  • Excel in conducting online research and quickly adopting proprietary software programs, such as iNews and ENPS newsroom software
  • Type 60 words per minute, 75 wpm on Red Bull

"Life isn't about finding yourself. Life is about creating yourself."

-Anonymous

Select Career History

CORE COMPETENCIES

  • Possess exceptional written and verbal communication acumen and keen organizational and presentation skills
  • Positively influences others, mediates differences and manages actions, people and projects
  • Award-winning creative and technical writer.  Continuously seeking out emerging trends, ideas and technologies to cultivate newer marketing strategies
  • Thrive in project-oriented, multi-tasking and fast-paced environments with little direct supervision
  • Self-motivated team player – thoroughly enjoys working with and collaborating with others

AREAS OF EXPERTISE

Television/Video Production:

  • Extensive experience working above and below the line as producer, director, art director, casting director, off-line editor and on-camera talent
  • Wrote television commercials, news stories, interview questions for guests and PSAs
  • Designed storyboards and pitched ideas and concepts to commercial clients
  • Developed budgets for video productions including cast, crew and equipment rental
  • Supervised voice-overs and on-line edits with non-linear editing equipment
  • Booked guests for live news program and arranged for satellite feeds and transportation of guests
  • Successfully worked with executive producers, on-air reporters and assignment editors
  • Proficient in both iNews and Associated Press’ ENPS news production software programs

Public Relations and Marketing:

  • Worked in high-tech PR with Microsoft and Sony Electronics as my core clients
  • Worked as a literary publicist for authors at a non-fiction publishing company
  • Produced author broadcast reels and pitched to television media
  • Developed strategic PR campaigns and launch plans
  • Provided key counsel and advice to clients
  • Conducted extensive comparative analysis reports
  • Highly skilled in using PR media tools such as MediaMap, Bacon’s, LexisNexus and conducting online research