Printing tool Download PDF

Work experience

Nov 2013Present

Marketing Brand Ambassador - Field Marketing Team - Rocky Mountains



  • Increased awareness of brand and products in the Colorado market
  • Received favorable performance review after 3 months in position leading to salary increase 


  • Stay up to date and informed on the Denver market in regards to KIND's 3 pillars: 1) Feel Good Fitness, 2) Music and 3) Entrepreneurship 
  •  Increase brand awareness through retail demos, influencer seeding, event execution and living the KIND brand 
  • Research, coordinate and host marketing events relevant to the KIND brand partnering with like-minded companies
  • Collaborate with Field Marketing Team Lead on field marketing events; building community relationships
  • Create a unique consumer experience to increase brand awareness and develop  relationships with consumers to build brand loyalty
  • Strategically coordinate and execute sampling initiatives, reaching consumers where they live, work and play
Apr 2012Nov 2013

Marketing Brand Ambassador


As the Marketing Brand Ambassador for company; a full product line of healthy performance products, I assisted with increasing awareness of brand and products at statewide athletic/fitness events.


  • Developed and maintained solid understanding of products, marketing plan, communication trends and market conditions
  • Supported Area Marketing Manager with marketing/PR at a variety of outdoor athletic/fitness events
  • Interfaced with customers and clients at local events for the promotion of product and branding initiatives
  • Maintained all aspects of collateral; inventory levels, timelines of replenishment and product descriptions 
Jun 2010Nov 2011

Administrative Program Coordinator

Colorado Consumer Health Initiative

Served as the Administrative Program Coordinator with CCHI, a statewide coalition of organizational and individual members, in healthcare policy. During my tenure I provided editing support for a $400,000 grant awarded to the nonprofit. In addition, I managed the nonprofit’s most successful annual event; secured 3 in-kind donations (sponsorships) 60 silent auction items and created Reason to Attend campaign for 2011 Annual Event . Received a favorable performance evaluation leading to a salary increase.


  • Provided dedicated project management and operations support  
  • Managed all front office operations; quality control, facility management and customer service
  • Coordinated and arranged meetings; including reserving facilities and transcribing meeting minutes

  • Managed organization's website; content manager
  • Arranged for equipment and associated maintenance; provided support for I.T. environment

  • Coordinated and maintained up-to-date program spreadsheets, financial records and reports
  • Supported CCHI's mission to ensure barrier-free access to quality, affordable healthcare for all Coloradans
Oct 2009Mar 2010

Marketing Coordinator, (Temporary Support/Assignment)


I served in a temporary support capacity for company, a unique online education platform, where consumers  connect with tutors/educators who provide one-on-one tutoring and self-paced learning. Broad scope of responsibility included survey development, editing and supporting sales team.


  • Coordinated packing and shipping fulfillment of literature and RFPs 
  • Edited and proofread external marketing literature; case studies, white papers and electronic media
  • Provided logistical support for events; met production deadlines
  • Transcribed meeting minutes from conference calls including audio files
  • Supported a sales force team of remotely placed professionals who traveled extensively
  • Web-based survey development; built survey to query User's Conference past attendees
Mar 2004Mar 2009

Office Manager

Arizona State University

(5 Year Service Award Recipient in Administration) 2004-2009

Joined department in an administrative support role.  Promoted to Office Manager in 2005; based on excellent work performance.

Due to proofreading expertise; assigned to provide extensive research and editing support for new edition of academic textbook.

During my 5 year tenure I provided administrative and operations support. Received employee recognition (SUN Award) in 2004 and 2005.


  • Provided advanced administrative support to department director and faculty members
  • Served as the main point of contact; managed all phone, email and in-person inquiries
  • Generated textbook lists for department courses, ordered textbooks, instructor copies and communicated with College Bookstore and publisher's representatives
  • Conducted internal site reviews to ensure the department's website was accurate and informative; content manager
  • Coordinated and arranged travel schedules, meetings and events; including reserving facilities and transcribing meeting minutes

  • Arranged for equipment and associated maintenance; provided support for computer services

  • Maintained office systems;prepared and monitored student information and files using (SIS)
  • Edited and created PowerPoint presentations and posted class materials: Blackboard software
  • Responsible for recruiting, interviewing, training and conducting performance reviews of new team members
Jun 2003Mar 2004

Administrative Assistant (Temp Support)

School of Life Sciences/Pre-Health Department, Arizona State University
  • Provided administrative assistance to department director and 4 academic advisors
  • Assisted students with enrollment and class schedules
  • Maintained and organized files on correspondence, reports and other records
  • Served as the front office contact; managed all phone, email and in-person inquiries
  • Scheduled student appointments with director, academic advisors and pre-health advisor
  • Assisted Pre-Health Director with Annual Pre-Health Professions Fair
Feb 2002Dec 2003

Spa Receptionist: Spa and Fitness at Amansala Spa

Scottsdale Resort & Conference Center


  • Above and Beyond Employee Recognition, 2003


  • Executed reservations and operations of the spa front desk
  • Managed phone and in-person inquires
  • Maintained solid knowledge of spa services and treatments
  • Supervised recreation programming for clientele at fitness center 
  • Provided an exceptional level of customer service to resort guests
Mar 2002Jun 2003

Event Facilitator/Corporate Team Building

  • Planned and facilitated team building events for large companies
  • Performed management, event organization, promotion, and evaluation
  • Coordinated equipment distribution for TeamPlayUSA events
  • Organized program development for adults within a fun and educational learning environment
Sep 2001Feb 2002

Resort Recreation Attendant

Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch
  • Programmed and conducted guest activities 
  • Supervised recreation programs in an educational environment
  • Encouraged guest participation in resort special events 
Aug 1998May 2001

Recreation Facility Supervisor

Hamel Student Recreation Center, University of New Hampshire


  • Outstanding Employee Recognition, UNH, 2000
  • Elected Team Leader, Recreation Center Staffing Committee


  • Supervised facility operations, programs and participants
  • Performed opening and closing procedures, hiring and supervision
  • Assisted with coordinating recreation programs and special events
  • Provided customer service; handled incidents and accidents; enforced policies and procedures


I enjoy:

  • Volunteering with local charities 
  • Attending fundraiser events
  • Playing Co-ed Kickball
  • Engaging in fitness; especially yoga and zumba
  • Attending live musical performances
  • Watching Boston sports events 
  • Attending local sporting events
  • References

    Keith Rieger

    Justin Eberle

    Jeffrey Wilson

    My Alma Mater

    My Alma Mater


    I was born and raised on the North Shore of Massachusetts, in Peabody, a suburb north of Boston. In 2001, I relocated to Tempe, Arizona and then moved to Colorado in September of 2009.

    I have a Bachelor of Science in Recreation Management and Policy, with an emphasis in Program Administration from the University of New Hampshire and a Master of Science in Recreation/Sports Management, with an emphasis in Marketing from Arizona State University. Additionally, I have completed 6 sports affiliated internships.

    I plan to utilize my energetic creativity, attention to detail, enthusiasm to learn, and effective communication to provide exceptional support towards my employer's initiatives and goals. 

    Professional Development

    Sports Authority Field at Mile High, Denver, CO

    Guest Relations/Stadium Operations

    • Provided customer service; enforce policies and procedures
    • Primary contact for club level patrons and suite owners
    • Ensured authentic event tickets at premium gate entrance
    • Effectively manage patron inquiries and concerns

    Kroenke Sports Enterprises, Dick's Sporting Goods Park, Commerce City, CO                                                    Event Operations Assistant

    • Coordinated event management for field complex
    • Assisted facility needs and requirements for practice, leagues, special events, and tournaments
    • Provided ongoing customer service; enforce policies and procedures

    Phoenix Women's Sports Association, Community Relations Committee, Phoenix, AZ  Committee Member        

    • Built positive relations and maintained regular communications with communities in support of the nonprofit
    • Assisted in planning, coordinating, and implementing a wide variety of special projects and events, such as Sports Explosion and The Power to Inspire dinner gala; Jennie Finch served as keynote speaker
    • Worked collaboratively with the Community Relations Committee by forming key partnerships to provide education, programming, and economic support
    • Served as a connector of like-minded nonprofit organizations to further the PWSA's mission
    • Attended monthly meetings to ensure goals and objectives were being met

    After Graduating from UNH

    In May 2001 I earned my Bachelor's of Science from the University of New Hampshire. In September of the same year I relocated from the Boston area to Tempe, Arizona where I worked in recreational positions at the Hyatt Regency Gainey Ranch Resort and the Scottsdale Conference Resort before transitioning to working in higher education at Arizona State University, from 2003-2009.

    What Others Say

    "She has a proactive approach to tasks, grasps new concepts quickly, communicates, and works well with her colleagues, and has successfully met assigned deadlines."

             -Eileen Demers, Executive Director, Marketing, GlobalScholar

    "Erika's professional manner and attention to detail has enabled our organization to be better prepared to meet deadlines. With her keen editing and proofing skills, GlobalScholar was able to produce the much needed marketing literature inventory."

           -Trina Heimgartner, Marketing Communications  Assistant, GlobalScholar

    "Erika exemplifies the true meaning of teamwork. She has a great appetite for knowledge and is a hard  worker. Her personal warmth and her ability to quickly establish healthy and productive relationships with co-workers and outside constituents have been an attribute to her on-going successes."

           -Keith Rieger, Marketing Consultant, Optimized Executive

     "Her work has been completed in a timely manner and is consistently high quality."      -Jeffrey Wilson, PhD, Statistics Professor, W. P. Carey School of Business, Arizona State University

    "She has definitely filled the responsibilities of her job in a sustained and exemplary fashion. I am fully confident that whoever is fortunate enough to hire Erika will be pleased at how well she will fit into your organization."      -Alleen Nilsen, PhD, Director, ASU, English Education

    "Erika demonstrated a strong work ethic, positive attitude, professionalism and desire to excel. She was thorough, enthusiastic and a pleasure to work with."

          -Benjamine Knight, Director of Hospitality Services, Arizona Super Bowl XLII Host Committee

    "Erika actively seeks out opportunities to learn and strengthen her professional knowledge and skills. I fully expect Erika to emerge as a strong professional leader in the future."      -Lou Powell, PhD, UNH, Dept. of Recreation Mgmt & Policy

    "Among those traits seen most often are energy, patience, dedication, leadership and exceptional 'people' skills-communication. She regularly volunteers for tasks such as the monthly student employee newsletter, involvement in our student development (training) and anything else needed."

          -Denny Byrne, Director, Hamel Student Recreation Center

    Uniqueness Inventory

    Speak effectively, write concisely, edit efficiently, listen attentively, express ideas, provide feedback, perceive non-verbal messages, report information, identify problems, imagine alternatives, locate resources, goal-setting, define needs, develop rapport, motivate others, coordinate tasks, seek solutions, proactive,provide customer service, teach or coach others in job duties, promote change, make decisions, time management, creative, attention to detail, take initiative, results-focused and promote teamwork.

    Local Organizations I Support

    The National Sports Center for the


    The mission of the National Sports Center for the Disabled (NSCD) is to provide quality outdoor sports and therapeutic recreation programs that positively impact the lives of people with physical, cognitive, emotional, or behavioral challenges.


    Colorado Sports Organization


    Colorado Sports Organization (CSO), is a Colorado-based company founded in 2009 by a group of local sports industry professionals with strong community ties. CSO is dedicated to uniting youth and adults with the right sport, active event, or recreational opportunity.

    CSO's goal is to promote and present opportunities to enjoy sport in all its forms. CSO's focus is to build a strong Colorado sports community by bringing all sports entities together and giving back through scholarships, donations, charity events and community outreach.


    American Lung Association in Colorado 

    About:The mission of the American Lung Association is to save lives by improving lung health and preventing lung disease.

    The American Lung Association in Colorado offers practical help to people living with asthma, emphysema and other lung diseases. We also confront lung disease at the root level, educating kids about the dangers of smoking, pushing for more smoke-free workplaces and even working to reduce air pollution.


    Special Olympics Colorado


    The mission of Special Olympics Colorado (SOCO) is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendships with their families, other Special Olympics athletes and the community.

    Selected Articles

    Special Olympics Equestrian Show by Erika L. WattJune 2009

    On Saturday, June 13, Special Olympics' young athletes competed in the second annual Equestrian State Show.  Horses Help, a premier accredited therapeutic and recreational agency serving the special needs population, played host to the Special Olympics Arizona Equestrian Show. Horses Help is a unique institution, using a collaboration of horses and people to empower the special needs population to break through physical, cognitive, and emotional barriers. Their mission and vision are inspiring and they are an ideal partner for the Special Olympics.

    A total of forty participants and six teams competed  in four Equestrian events:  Western Equitation, Working Trail, Barrels, and Showmanship. Each participant impressed the audience with their talents and competitive spirit.

    Special Olympics Arizona would like to express our appreciation to Horses Help for hosting the Equestrian State Show this year. Thank you for helping to make this day special for all our Equestrian athletes.

    Beauty of Coloradoby Erika L. WattNovember 2009

    When there's a sunny day, go and hike. I invite you to be a part of Colorado's beauty by taking a local hike. I've quickly discovered Colorado is a beautiful place for hiking. The weekends are a perfect opportunity to just escape from the busy life in the city. A perfect day hike is to visit the beautiful foothills surrounding Lory State Park. The 2,492 acre park contains Arthur's Rock, located at an elevation of 6,780 feet, 3.6 total miles, and named in honor of the early settler, Dr. Charles A. Lory.

    The drive to the park is spectacular, a meandering path, to the destination of Arthur's Rock which overlooks the Fort Collins area. After climbing the 1.7 mile trail and reaching 6, 900 feet in elevation, you arrive to the summit with amazing views of Horsetooth Reservoir.

    Inhale...exhale...inhale...exhale. The hike was moderate to difficult terrain; but pure rejuvenation sets in afterwards. A purely peaceful hike with time spent viewing nature's beauty. One requirement of any nature hike: capture the scenery with a camera.

     Come As You Areby Erika L. WattDecember 2009

    "Yoga is invigoration in relaxation.  Freedom in routine.  Confidence through self control.  Energy within and energy without."  ~Ymber Delecto

    Sometimes life becomes so stressful you need to find an escape and relieve stress. Yoga is a wonderful way to relax, refresh, and get revived. I'm a yogi myself; having practiced yoga for almost 10 years. 

    Yoga offers amazing benefits: reduced stress, improved breathing, greater flexibility, strength, and balance.

    Yoga focuses on the goal of developing a continually growing awareness of and integration of all aspects of one's physical, emotional, and intellectual being.  There are many types of yoga classes to choose from, such as: 1) Hatha: Examines the health benefits of asana and develops an understanding of body alignment, breath control and balance; 2) Restorative: A relaxing and rejuvenating practice with passive poses supported by blankets, blocks and props; 3) Vinyasa: The art of sequencing yoga postures and using the breath to flow from one asana to another;  4) Yin: A deep practice that settles into poses for 3-5 minutes bringing you inward. Yin is slow, deep and quiet and targets the connective tissue of the hips, pelvis, lower spine and ankles.

    Come as you are. Yoga is for all ages and ability levels. Yoga poses can be adjusted to your experience and flexibility levels. Check out this site which shows a variety of common yoga poses: Remember to set an intention before your class. For example, I will not judge my performance against others in the class.

    I challenge you to go explore the breath, postures, deep rest and relaxation, and setting the tone for the year ahead.


    Graduate Level Internships

    Arizona Super Bowl XLII Host Committee, Scottsdale, AZ                                                          

    Hospitality Services Event Intern 

    • Assisted with planning and implementation of 6 volunteer-based community outreach campaigns in partnership with the NFL and local resources in the community
    • Supervised volunteers at community events and activities; quality control; set-up, and on-site customer service
    • Worked closely and continuously with program staff to understand the volunteer needs
    • Assisted with all facets of volunteer program; maintained volunteer data management system (VolunteerTrax);
    • Provided recruiting, training, and evaluation of nonprofits' volunteers
    • Helped the nonprofit come closer to meeting their goal of 10,000 volunteers
    • Developed and administered the first official paper application for Arizona Super Bowl XLII volunteer program

    Intercollegiate Athletics, Arizona State University, Tempe, AZ                                                               

    Graduate Intern

    • Engaged in a rotational practicum/field work experience involving: Marketing, Media/Public Relations, Student-Athlete Development, and Ticket Operations
    • Attended meetings in all departments to become familiar with issues and operations of athletic department
    • Developed and administered a web-based, fan satisfaction survey to query 5,000 student season ticket holders about game day experiences and preferences for Arizona State University football
    • Compiled and analyzed response data of 21.5% from Zoomerang survey program and evaluated and presented important insights to ASU's Intercollegiate Athletics' administration and graduate committee

    Sun Devil Athletics Ticket Office, Arizona State University, Tempe, AZ 

    Sales Representative (Part-Time)

    • Monitored sales and ticket inventory for university athletic events
    • Cash and credit card handling; balanced out the bank after each shift
    • Provided ongoing customer service, enforced policies and procedures
    • Effectively managed patron inquiries and concerns

    Maricopa County Stadium District, Chase Field/Diamondbacks, Phoenix, AZ                                              

    Graduate Intern

    • Updated facility (Chase Field) use contracts for amendments
    • Researched the planning and permit process of baseball facility construction
    • Investigated professional baseball advertising and marketing stadium technology
    • Arizona Diamondbacks Survey Team 

    Undergraduate Internships & Professional Development

    Chatham Bars Inn, Recreation Department, Chatham, Cape Cod, MA                                               

    Program Leader

  • Programmed and conducted youth events and activities
  • Ensured event rules, regulations, and policies were adhered to
  • Supervised day-to-day activities of counselors
  • Developed website and brochure to illustrate programs
  • Promoted to assistant supervisor summer 2001
  • Hamel Student Recreation Center, University of New Hampshire, Durham, NH

    Recreation Management Practicum

  • Coordinated recreation programs and special events
  • Directed assignments and communication between faculty and work site supervisors
  • Supervised and encouraged participation by students, visitors, and staff
  • Attended meetings to learn more about department operations
  • Whittemore Center Arena, University of New Hampshire, Durham, NH

    Guest Relations

  • Provided ongoing customer service; enforced policies and procedures
  • Ensured authentic event tickets and count
  • Effectively managed patron inquiries and concerns
  • Highlight of Qualifications

    • Diverse professional with experience in multiple environments: health and wellness, higher learning institutions, corporate and nonprofits;
    • Demonstrated success in all levels of program management: planning, analysis, design, development, delivery/implementation and evaluation;
    • Established knowledge of office administration, operations, event management and marketing; 
    • Exceptional written and verbal communications skills;
    • Excellent editing and proofreading skills;
    • Strong critical thinking skills;
    • Adept at establishing and maintaining positive relationships; fostering an environment of open communication and support;
    • Proficient with numerous computer applications including Microsoft Word and Power Point;
    • Knowledge of database management; and web editing software. 


    May 2008

    Master of Science

    Arizona State University: School of Community Resources & Development
    May 2001

    Bachelor of Science

    University of New Hampshire: College of Health and Human Services