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EXPERTISE

  • Strategic Communications
  • Media Relations
  • Corporate Communications
  • Presenting to Executives and Clients
  • Social Media
  • Influencer Relations
  • Business Development
  • Content Creation (Written, Visual, Video)
  • Management
  • Negotiation
  • Media Training
  • Presenting to Executives
  • Budget Development

PROFESSIONAL EXPERIENCE

20112016

Group Manager

B/HI (Entertainment Public Relations Firm)

Led the communications firm’s entertainment technology and games division, managing 7-15 professionals and client accounts worth $1.5 million in annual revenue.

  • Generated millions of low cost positive earned media impressions through strategies that generated coverage in top-tier outlets across consumer, business, industry, tech and entertainment
  • Acquired and managed the firm's largest client (Square Enix) for 5 years, securing increases based on performance while launching award-winning products, including Tomb Raider, Hitman, Deus Ex: Mankind Divided and Just Cause 3.
  • Led the agency launch team (comprised of three junior staff and two part-time consultants) for Game of the Year Award candidate Deus Ex: Mankind securing over 700 million impressions across major consumer, industry, tech and business media.
  • Leveraging film/games expertise, led agency's efforts to acquire Rovio account, publisher of the renowned Angry Birds franchise, prior to launching its first animated film (The Angry Birds Movie) and a new mobile game. Devised the strategy for unveiling the new mobile title and helped achieve coverage across national business, consumer and industry outlets.
  • Acquired agency clients through customized strategic proposals and then developed and executed the strategies for dozens of successful campaigns including the 2015 Apple iOS Game of the Year (Lara Croft GO) and the 2015 GMA Nominated PR Campaign of the Year (Metal Gear Solid V).
  • Clients included: Square Enix (Tomb Raider, Hitman, Deus Ex), Sony Online Entertainment, Rovio (Angry Birds, The Angry Birds Movie, ToonsTV animation), Konami (Metal Gear Solid), Warner Bros., GungHo Online, Performance Designed Products (gaming hardware), Halfbrick (Fruit Ninja), Immplay (interactive toys), VRTIFY (VR music), Sixense (VR hardware), TransGaming, Imperative (Heroes Reborn games) and Condition One (VR documentary).

    20052011

    Senior Global Communications Manager

    Disney Interactive (The Walt Disney Company)

    Drove global communications strategies for priority franchises and original properties; served in corporate, product and internal communications roles.

    • Managed Disney campaigns in North America with strategy oversight on Europe and Asia teams; frequently traveled abroad to manage
    • Secured earned media in major national outlets including USA Today, Los Angeles Times and ESPN
    • Generated thousands of content items: press releases, external documents and internal messages; created videos; and contributed to social media campaigns; liaised directly with senior executives including myriad divisions and global partners. Managed presence at industry and media events. 
    • Devised and led campaigns based on $1 million+ annual PR budgets
    • Projects: Pirates of the Caribbean (3 projects), Split/Second, Pure, Turok, Chicken Little, Nightmare Before Christmas, Chronicles of Narnia (2), Spectrobes (3; kids series) TRON and Bolt

    20002004

    Senior Account Executive

    Edelman Public Relations

    Joined three-person team that grew to more than 30 for the launch of the original Xbox, Microsoft's first entertainment hardware device, and its innovative Xbox Live online service. 

    • Developed and executed successful plans, securing millions of impressions via top-tier media coverage
    • Handled corporate communications for high-level senior Microsoft executive interviews with top-tier business media and industry analysts
    • Led planning and execution for numerous priority Microsoft games, including Halo, NFL Fever, NBA Inside Drive, MLB Inside Pitch, NHL Rivals, Links (PGA) and racing games like Project Gotham Racing, Forza Motorsport, RalliSport Challenge and Midtown Madness

    Education

    M.B.A.

    USC Marshall School of Business

    Emphasis: Marketing and Management
    President of MBA Program; VP of Communications

    B.A.

    University of Arizona

    Major: Journalism; Minor: Film
    Student Newspaper, National Journalism Award Winner