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Work experience

Nov 2010Oct 2011

Pricing Officer

Merck Inc. - Chemicals Division

  • Reported directly to the Director for Sales and Marketing (expatriate) and closely coordinated with the Product Management Group.
  • Responsible for the implementation of the new pricing framework and new pricing software in the country office.
  • Responsible for the coordination of pricing processes with Headquarters in Darmstadt, Germany.
  •  Performed price analysis, price calculation, drafting of price policies and implementation of prices through published price lists.
  • Supported the Division with preparation of price negotiations and addressed price queries.
  • Consolidated and synthesized the Division’s sales and business updates and furnished reports to region.
  • Acted as a local Change Manager who supported the management in driving the mind shift to value pricing.
  • Liaised and coordinated market studies internally within the Division and externally with third party research agencies.
  • Verified semi-monthly and monthly incentive program rewards claims of the Sales Management Group and Customer Care Centre.
  • Ad Hoc reports / briefs such as economic, industry and business.
Mar 2010Oct 2010

Account Executive

GfK Retail & Technology (Philippines)
  • Worked for the Home Appliance and Consumer Electronics Division and directly reported to the Group Head.
  • Assisted the division with account management, market analysis and presentation and other commercial activities pertaining to home appliances.
  • Assigned extrapolation factors and performed other quality check parameters on market data and ensured all panel data, sample stability, and market information are in place pertaining to data control period.
  • Provided the clients with advanced analysis reports on a monthly basis that gave the client further insights about the market.
  • Delivered advance analyses such as brand analysis, distribution analysis, trade analysis, pricing analysis, model (product) analysis, and other support analyses like price elasticity of demand and income elasticity of demand.
  • Carried out market estimates and forecast to support analysis.
  • Liaised and attended to client inquiries and requests.
Sep 2008Dec 2009

Market Researcher / Field Executive

GfK Retail & Technology (Philippines)
  • Engaged in gathering of monthly retail sales data from mobile phone traders (panels), verification and quality control, coding and processing, and running of charts.
  • Performed monthly trade visits or as needed and come up with bi-monthly market intelligence reports (intelligence gathering) to validate and support collected data.
  • Verified information like volume, price and product movement through trade visits, internet research and phone inquiries.
  • Analyzed and interpreted data to identify patterns and trends in the market.
  • Developed and maintained the base of independent panels through profiling, recruitment and building long term partnerships with retailers.
  • Supported other divisions through ad hoc activities like participation in Universe Count (UC).


Feb 2003Present

Master in Business Administration (Techno)

De La Salle University - Dasmariñas
  • Has taken and passed 54 units in the College of Business Administration - Graduate Studies.
  • Earned a Cumulative Point Average (CPA) of 3.64 (95-96) at the College of Business Administration - Graduate Studies.
  • Techno MBA program is a regular MBA course with a concentration in Information Technology (IT) in a business context.


Computer and IT
Proficient using Microsoft Windows and Microsoft Office Suite: Microsoft Word, Microsoft Excel, Microsoft PowerPoint, and Microsoft Access. Proficient using open-source office software suite: OpenOffice Writer, OpenOffice Calc, OpenOffice Impress and OpenOffice Base. Experienced using the Internet as a tool for research, learning and knowledge transfer. Working knowledge with web search engines, metasearch engines, web directories, and subject gateways. Trained key user, PROS™ Scientific Analytics (Module) - Pricing and revenue management software.
Interpersonal and Teamwork
Interacted with a wide variety of personalities and got involved with ad hoc teams in response to a particular new project or problem solving effort. Experienced performing different roles (multitasking) within a team in order to deliver the best results possible. Able to plan, organize and execute both as an individual and as a team. Able to communicate effectively across all levels of the organization.


Teresa Ramiro

Catherine Falcon

Tish Aligada

Martin Feulner

Marie Grace Aytona

Rowena Ong


To obtain the role of Pricing Champion where I can help the company in strategic and tactical areas of pricing: value mapping, customer account classification, pricing purpose, price setting, policy formulation and implementation, price list management, price analytics, price optimization, price positioning, pricing research, price elasticity, price segmentation, discount and rebate management, and price waterfall analysis.


  • Results-driven, analytical, numerate, and detail-oriented consistently exceeded all relevant performance standards of the company generating top quality work.
  • Engaged in field research (primary research), desk research (secondary research), and data analysis.
  • Diverse experience spanning from analytics, business analysis, market research (retail audit), market analysis and account handling.
  • Experienced with client presentation that includes interpretation of data and delivery of findings and recommendations.
  • Experience servicing to large consumer durable manufacturing companies (clients) operating in the Philippines such as Electrolux, LG, Panasonic, Sharp and Samsung.
  • Environmental scanning, trends analysis and eye for emerging business and technology trends.
  • Got involved with pricing analytics at Merck Inc. - Chemicals Division.
  • Experienced analyzing and synthesizing large complex data sets.
  • Good foundation on value perception, value pricing and price analytics.
  • Experienced delivering results in tight deadlines (production driven environment).
  • Earned a Cumulative Point Average of 3.64 (95-96) at the College of Business Administration – Graduate Studies, De La Salle University Dasmariñas.
  • Strategic and cross functional thinking.


  • Technical Training on Price Analytics, Darmstadt, Germany, March 29, 30, & 31, 2011
  • Positive Reinforcement Training: Motivating Others, Tagaytay City, Philippines, January 12, 2011
  • Pharmacoviligance Introduction Training, Makati City, Philippines, November 19, 2010
  • GfK Retail Audit Methodology Training, Makati City, Philippines, April 19, 2010
  • Certification: Microsoft® Office Specialist Excel 2003, Makati City, Philippines, May 20, 2009
  • Powerful Presentation Skills Workshop, Makati City, Philippines, May 21 & 22, 2009