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Summary

Internet marketing strategist, experienced in creating synergy between elements of PR, search marketing and social media.

Work experience

Jan 2006May 2009

Social Media Services Manager

Off Madison Ave
- Creating and implementing social media strategies - Monitoring client brand discussions - Online public relations management - Researching emerging social media platforms - Keyword analysis - Link Marketing - Press release optimization - Writing, editing and maintaining company blogs
Oct 2002Dec 2003

Data Analyst

Aimar Management Consultants
Accounts Receivable for Los Angeles Unified School District. Provided payment, reconciled billings, and maintained supplier database.
Jun 2000Mar 2001

Campaign Coordinator

Flying Crocodile, Inc.
- Placed banner advertisements across four separate company portal sites, using Open AdStream software. - Tracked and analyzed success of client advertising campaigns. - Developed and implemented productivity changes to improve productivity in ad placements and reporting. Specific ad placement modifications resulted in a 15% increase in customer click through rates. - Created the company's Sales Prediction Schedule, which made it possible for the Sales Team to contact advertisers about purchasing renewals before their campaigns concluded. This reduced down-time for ads and increased income from ad buys. - Rotated paid and auctioned advertisements on a weekly and monthly basis, as necessary. - Wrote effective ad copy for client text and banner advertisements. - Resolved both technical and billing issues for clients as necessary.
Aug 1999Jun 2000

Marketing Assistant

DHD Media
- Negotiated ad buys for the company on various sites. - Tracked the success of these advertisements in terms of click through, conversion, and total ROI. Also generated monthly reports on these figures, and pruned campaigns that did not deliver sufficiently. - Made presentations to potential clients of company services, and closing sales with several of these. - Conducted marketing department studies to make determinations as to the most effective ad copy and creatives in banner advertisements and micro sites. - Coordinated work between the Marketing and Design departments to ensure banners and micro sites satisfied needs dictated in internal marketing studies. - Improved tracking of return links from partner sites by 70% through hand coding and distributing common gateway interface (.cgi) links. - Increased search engine placement on Yahoo! for all targeted keywords by implementing improvements to web page code. This improvement was monitored using Web Position Gold software.

Education

19941996

Master's

Boston University
19891994

Baccalaureate