- Negotiated ad buys for the company on various sites.
- Tracked the success of these advertisements in terms of click through, conversion, and total ROI. Also generated monthly reports on these figures, and pruned campaigns that did not deliver sufficiently.
- Made presentations to potential clients of company services, and closing sales with several of these.
- Conducted marketing department studies to make determinations as to the most effective ad copy and creatives in banner advertisements and micro sites.
- Coordinated work between the Marketing and Design departments to ensure banners and micro sites satisfied needs dictated in internal marketing studies.
- Improved tracking of return links from partner sites by 70% through hand coding and distributing common gateway interface (.cgi) links.
- Increased search engine placement on Yahoo! for all targeted keywords by implementing improvements to web page code. This improvement was monitored using Web Position Gold software.