Summary

Internet marketing strategist, experienced in creating synergy between elements of PR, search marketing and social media.

Work History

Work History
Jan 2006 - May 2009

Social Media Services Manager

Off Madison Ave
- Creating and implementing social media strategies - Monitoring client brand discussions - Online public relations management - Researching emerging social media platforms - Keyword analysis - Link Marketing - Press release optimization - Writing, editing and maintaining company blogs
Oct 2002 - Dec 2003

Data Analyst

Aimar Management Consultants
Accounts Receivable for Los Angeles Unified School District. Provided payment, reconciled billings, and maintained supplier database.
Jun 2000 - Mar 2001

Campaign Coordinator

Flying Crocodile, Inc.
- Placed banner advertisements across four separate company portal sites, using Open AdStream software. - Tracked and analyzed success of client advertising campaigns. - Developed and implemented productivity changes to improve productivity in ad placements and reporting. Specific ad placement modifications resulted in a 15% increase in customer click through rates. - Created the company's Sales Prediction Schedule, which made it possible for the Sales Team to contact advertisers about purchasing renewals before their campaigns concluded. This reduced down-time for ads and increased income from ad buys. - Rotated paid and auctioned advertisements on a weekly and monthly basis, as necessary. - Wrote effective ad copy for client text and banner advertisements. - Resolved both technical and billing issues for clients as necessary.
Aug 1999 - Jun 2000

Marketing Assistant

DHD Media
- Negotiated ad buys for the company on various sites. - Tracked the success of these advertisements in terms of click through, conversion, and total ROI. Also generated monthly reports on these figures, and pruned campaigns that did not deliver sufficiently. - Made presentations to potential clients of company services, and closing sales with several of these. - Conducted marketing department studies to make determinations as to the most effective ad copy and creatives in banner advertisements and micro sites. - Coordinated work between the Marketing and Design departments to ensure banners and micro sites satisfied needs dictated in internal marketing studies. - Improved tracking of return links from partner sites by 70% through hand coding and distributing common gateway interface (.cgi) links. - Increased search engine placement on Yahoo! for all targeted keywords by implementing improvements to web page code. This improvement was monitored using Web Position Gold software.

Education

Education
1994 - 1996

Master's

Boston University
1989 - 1994

Baccalaureate