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Work experience

Feb 2008Feb 2009

Account Manager

Rise Interactive
  • Recommended strategic search engine optimization practices for client websites
  • Strong knowledge of SEO best practices and algorithm criteria
  • Helped develop company process of link building and link baiting
  • Experience optimizing for local/geotargeted organic search
  • Knowledge of web analytics programs including Google Analytics and Net Tracker
  • Experience with online reputation management campaigns
  • PPC account management for clients exceeding $250k anually
  • Extensive keyword build-out and research work
  • Setup and optimization of CSE accounts and data feeds
  • Implementation of A/B testing to optimize marketing efforts
  • Negotiated CPA/CPC deals with various ad networks
  • Knowledge of DART for Advertisers
  • Experience with proposal writing and budgeting
  • Contributed to development of content for company intranet/wiki
Jan 2007Jul 2007

Senior Recruiting Coordinator

National Collegiate Scouting Association
  • Supervised RC department to most enrollments in company history (426 in March ’07) 
  • Increased revenue by 21% ($1.2M revenue increase per year) 
  • Increased meeting set percentage to over 50% 
  • Supervised most meetings set (2728, May ’07) and most actual meetings (2124, May ’07) 
  • Developed the most accurate and comprehensive RC ranking system in company history 
  • Developed preliminary plans for production-based scheduling, RC shadow program and development of an integrated Google calendar for daily meeting settings tasks 
  • Created a revolutionary tier system whereby RCs could match family characteristics with specific scouts and where canceled and rescheduled meeting slots could be filled within minutes 
  • Instituted a competitive culture with exciting, inclusive challenges and bonuses to increase production 
  • Integrated all phone call recordings into NCSA software database 
  • Hired 16 Recruiting Coordinators / Trained 2 Recruiting Coordinators
Jan 2006Dec 2006

Recruiting Coordinator

National Collegiate Scouting Association
  • Member of department during rapid growth phase of over 500% in sales 
  • Instrumental in training new employees (11 employees in 6 months) 
  • Facilitated communication between leads and Collegiate Scouts 
  • Brought in over $236,000 in revenue

Education

Sep 2005Jun 2007

Masters

Aug 2001Aug 2005

Bachelors

Certifications

Mar 2008Present

AdWords Qualified Individual

Google
Mar 2008Present

Sponsored Search Ambassador

Yahoo!

Portfolio

Eric Pender on Social Media