Eric Pender

Eric Pender

Work History

Work History
Feb 2008 - Feb 2009

Account Manager

Rise Interactive
  • Recommended strategic search engine optimization practices for client websites
  • Strong knowledge of SEO best practices and algorithm criteria
  • Helped develop company process of link building and link baiting
  • Experience optimizing for local/geotargeted organic search
  • Knowledge of web analytics programs including Google Analytics and Net Tracker
  • Experience with online reputation management campaigns
  • PPC account management for clients exceeding $250k anually
  • Extensive keyword build-out and research work
  • Setup and optimization of CSE accounts and data feeds
  • Implementation of A/B testing to optimize marketing efforts
  • Negotiated CPA/CPC deals with various ad networks
  • Knowledge of DART for Advertisers
  • Experience with proposal writing and budgeting
  • Contributed to development of content for company intranet/wiki
Jan 2007 - Jul 2007

Senior Recruiting Coordinator

National Collegiate Scouting Association
  • Supervised RC department to most enrollments in company history (426 in March ’07) 
  • Increased revenue by 21% ($1.2M revenue increase per year) 
  • Increased meeting set percentage to over 50% 
  • Supervised most meetings set (2728, May ’07) and most actual meetings (2124, May ’07) 
  • Developed the most accurate and comprehensive RC ranking system in company history 
  • Developed preliminary plans for production-based scheduling, RC shadow program and development of an integrated Google calendar for daily meeting settings tasks 
  • Created a revolutionary tier system whereby RCs could match family characteristics with specific scouts and where canceled and rescheduled meeting slots could be filled within minutes 
  • Instituted a competitive culture with exciting, inclusive challenges and bonuses to increase production 
  • Integrated all phone call recordings into NCSA software database 
  • Hired 16 Recruiting Coordinators / Trained 2 Recruiting Coordinators
Jan 2006 - Dec 2006

Recruiting Coordinator

National Collegiate Scouting Association
  • Member of department during rapid growth phase of over 500% in sales 
  • Instrumental in training new employees (11 employees in 6 months) 
  • Facilitated communication between leads and Collegiate Scouts 
  • Brought in over $236,000 in revenue

Education

Education

Certifications

Certifications
Mar 2008 - Present

AdWords Qualified Individual

Google
Mar 2008 - Present

Sponsored Search Ambassador

Yahoo!