Download PDF

Summary

5 years' experience of study and work in the UK and U.S.A, 4 years' teaching experience of international courses and 10 years' experience in global and domestic sales and marketing (7 years' management experience in MNC).  This CV is for general purpose.  

Work experience

June 2014Present

Economics Teacher

Sanxin Bilingual School International Department

Teach Economics to grade 9 -12 students for initiation and AP exams

Familiar with the test skills in Economics from British education system

Minimum requirements for students and track record: IELTS 4.5; 5 lessons (40mins each) per week for 7 months; 2 assignments per week; AP5 75%, >AP4 90%, >AP3 100%. 

Professional training: CEU certificate from 2017 AP Fall Workshop for experienced (>3 years) AP Economics teachers organized by The College Board.

Jun 2013Jan 2014

Senior Marketing Manager

Reed Exhibitions

*A FTSE 100 company

  • Propose, manage and implement the marketing plan for all assigned projects according to agreed budget and timeline. Adjust marketing plan and develop new strategies according to sales progress. Lead marcom executives to execute action plans and meet projects targets.
  • Create E-Marketing plan and action schedule for assigned projects. Lead marketing team to create content for Linkedin, Facebook, Sina weibo, Twitter and EDM to deliver consistent and timely messages to targeted audiences.
  • Coordinate E-Business team to promote sponsorship. Develop Mobile Marketing strategies including mobile app development.
  • Manage and monitor all aspects of print production, distribution and effectiveness tracking.
  • Manage overall media relationship for assigned projects in China with achievement of frequent, timely and positive media coverage.
  • Manage and direct visitor development including the creation and management of special VIP programs, subscription and similar schemes in order to encourage more new and repeat visitors.
  • Understand visitor behavior by planning behavior surveys, analyzing and reporting the survey results.
  • Evaluate the effectiveness of marketing channels for respective events by collecting and analyzing data of each channel.

 

    Mar 2011Mar 2013

    Marketing Manager

    Direct International Trade Ltd
    • Develop digital marketing campaigns to deliver positive and healthy brand image. Improve sales strategies to enhance sales volume and customer loyalty. That includes development of e-commerce channels, such as Alibaba, Tmall and Lashou. 
    • Conduct marketing decisions include but are not limited to pricing, product combination, advertising and media cooperation. Regulate and improve logistic plan and CRM, especially feedback management and complaint handling mechanism.
    • Hire and train sales team, integrate resources across regions. Develop and maintain traditional distributor network. Plan and organize marketing campaigns such as exhibitions, road shows and banquets. Ensure the whole operation is under budget and goes smoothly.
    • Ensure U.S headquarters’ products and business decisions in compliance with Chinese law and regulation. Coordinate design for product combination with American suppliers. Identify growth opportunity and provide specific market intelligence required by CEO, such as status of competitive products and services, pricing and distribution channels.
    • Work with vendor to plan and execute market research programs. Improve marketing and sales strategies according to research results.
    Aug 2006Dec 2010

    International Market Manager

    NewBay Media (USA) - IMAS Media & Exhibition (Int'l) Ltd

    I am in charge of the following two projects

    • Project 1. Optimal goal is to maximize our sales of booths and sponsorships. As the official co-organizer of four international mega exhibitions (1000+ exhibitors & 60,000 attendees each) – CCBN & BIRTV in Beijing, IBC in Amsterdam, NAB in Las Vegas, the duty of my lead includes but are not limited to Promotional material development, Booth Sales, Booth reservation and coordination, After sale service, CRM, Internal & External communication, Sales Staff Training and Risk Management. Achievement: Average 90% retention rate of my clients at each show annually. Average 12% more new clients each year.
    • Project 2. Coordinate with our marketing team, advertising team and sales team to plan and supervise the implementation of our marketing campaigns. Develop advertising materials required to support clients’ marketing targets. Advertising sales of our magazines including Broadcast & Production, InfoAV China, Digihouse Chinaand TV Technology Asia Pacific. Control quality of graphics, text, photography and other elements that have an effect on corporate image. Improve brand development and manage marcom projects such as road shows, presentations, contests, industrial summit, press release etc. Optimal goal is to maximize our sales of sponsorship and strengthen our leading position of media in broadcast industry.
    Sep 2005Jul 2006

    International Sales Manager

    Zhongshan Qi Xing International Economic & Technical Cooperation Ltd.
    • As the authorized overseas sales agent of several manufacturers in Zhongshan (including garment, lights, rosewood furniture and electronic home appliance), I lead a team to plan and implement for their international sales. Design, implement and facilitate the brand strategies of our products. Conduct market research, competitor analysis and industry trend monitoring. Develop promotional materials and supervise programs such as trade shows and road shows.
    • Implement sourcing for foreign buyers and work as the local agent for their import and export business. Frequent negotiation with Chinese manufacturers and foreign buyers. Maintain strong internal and external network. It requires genuinely strong leadership, language skill, persuasive skill and interpersonal skill. It also involves frequent business trip regionally. 
    May 2005Aug 2005

    Sales Consultant (Part-time Work)

    Phones4u, Caudwell Group

    I was appointed to work in the flagship shop of  Edinburgh after passing their intensive training program in Manchester.

    • Direct sales of Mobile phone, landline and internet service contracts
    • Summer marketing campaigns, implementation of credit check on customers and customer care service.

    Excellent experience of improving my negotiation and interpersonal skills.

    Jul 2004Aug 2004

    Broker Assistant (Summer Internship)

    Equity Solutions Team, Inc.
    • Assist my manager on mortgage loan service for clients, advisory and planning for refinancing strategy
    • Assist my manager to conduct house appraisal
    • Deal with general files regarding real estate purchases and sales

    Publication Marketing & Ad Sales

    Interest

    • Travel and experience different cultures (Visited 5 continents and 28 countries, more are coming)
    • Salsa (10 years Salsa dance experience, member of Edinburgh Salsa Fiesta Dancing Club 2004-2005), 2 years part-time salsa instructor at Dance Addiction Workshop (HK 2006-2008)
    • Enjoy playing badminton (Committee of Dundee University Badminton Club 2003-04), surfing, scuba diving (PADI Advanced Open Water Diving Certificate since 2016) and sailing (Member of Tayside Sailing Club 2003).
    • High street fashion, Electronic gadgets, Pop music, Documentaries & Comedy Films. 

     Other details

    • Committee and Event Organizer of Young Entrepreneur Society of Dundee University 2004
    • Member of International Student Society of Edinburgh University 2005 

    References

    Simon Chan

    Wengong Wang

    Chris Semple

    Andy Snell

    Huan Zhao Lin

    Jenny Cheung

    Statement

    References regarding my education, work experience, skills and personal details are all available. Please let me know if you need any specific evidence.

    Outside of Work

    Education

    Sep 2004Sep 2005

    MSc

    The University of Edinburgh

    Course Structure:

    Term 1: Advanced Microeconomics, Advanced Macroeconomics, Quantitative Methods

    Term 2: Financial Economics, International Money and Finance, Environment, Energy and           Natural Resources

    Term 3: Dissertation: “Efficient Markets Hypothesis or Behavioral Finance?”

    The dissertation is a new approach of the comparison between Efficient Market Hypothesis (EMH) and Behavioral Finance, analysis of several important anomalies in financial market and tests for different forms of EMH.

    Apr 2002Jun 2004

    BA (Hons)

    The University of Dundee

    Courses:

    Courses: Economic Principles, Econometrics, Business Decisions, Risk and Information, International Finance, Economic Policy, Economic Theory, Financial Economic Analysis

    Clients

    Official Agent of Global Expo

    E-Marketing

    Skills

    Auto CAD

    I use it to create or adjust floor plan for exhibitions. 

    Driving

    19 years driving experience (Permit Driving Code - B1 & E)

    E-marketing

    SEO, Social media promotion, E-commerce advertising

    Microfit

    An Econometric Analysis Program from Oxford University

    Office Suite

    Word, Excel, Powerpoint, Keynote

    Mandarin
    Grow up and educated in China before university
    Cantonese
    Mother tongue
    English
    Full professinal English  *Familiar with the English speakers with different accents.
    Scuba diving

    PADI Advanced Open Water Diving Certificate since 2016

    Work Samples

    Other Projects Involved