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Summary

Co-founder of two startups, digital marketing analyst and a former web developer. Fascinated by all forms of internet businesses including SASS, physical product, online services and information product. Have built and launched successful advertising campaigns for clients across real estate, education, sports, chiropractic and many more industries. Regularly use Unbounce and Shopify to build landing pages and have hired/managed contract employees in the past for design and copy-writing. Highly comfortable with online advertisement via Facebook ads and Google Adwords. Enjoys tackling challenging problems and talking to clients to help them get from point A to point B.

Skills

Advertisement Channels: Facebook Business, Google Adwords

Landing Page Builders: Shopify, Unbounce, ClickFunnels

Languages/Frameworks: HTML, CSS, WordPress

Project Management Tools: Trello, Asana, File Stage, Zapier

Analytics Tools: Google Analytics, SEMRush, Moz, SiteAnalyzer

Work History

2014Current

Eric Lee Consulting

Digital Marketing Consultant
  • Launched and split-tested 15 + landing pages for service-based businesses
  • Set up and managed online advertisement campaigns via Facebook and Google Adwords 
  • Initiated and communicated with prospects and clients from all cycles of business 
  • Increased web traffic of clients' websites/landing pages up to 1100% over a month
  • Conducted a thorough market research via SEM Rush and Similar Web
  • Implemented email-marketing campaigns to acquire organic leads
  • Implemented SEO strategies to organically build up SERP rankings
April 2012August 2012

Summer Marketing Analyst

Blue-In Marketing Service
  • Analyzed and developed statistical and qualitative data for targeting young demographic interested in the Samsung Passion Talk event

  • Drew more than 100,000 participants in the 12 events hosted in 9 cities in Korea

Nov 2011Apr 2014

Co-Founder/Business Development Director

Hollis Mason Creative
  • Created and designed optimal promotion strategy via combining various market reports and analyzing qualitative/quantitative data
  • Simplified and outlined business requirements, leading to clear translation of corporate to practical requirements which enabled effective communication with the business partners
  • Promoted client products via social media marketing

Education

Sep 2011Dec 2015

B.Com

University of British Columbia

Major in Finance & Business Technology Management

May 2014Jul 2014

Web Development Bootcamp

Lighthouse Labs

Full-time Web Development Immersive