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Business/marketing analyst and a former web developer. Fascinated by all forms of internet businesses including SASS, physical product, online services and information product. Have built and launched successful marketing  campaigns for clients across real estate, education, sports, construction and many more industries. Enjoys tackling challenging problems and talking to clients to help them get from point A to point B. Comfortable coordinating, scheduling and managing multiple projects.


Advertisement Channels: Facebook Business, Google Adwords (Search Certified)

Landing Page Builders: Shopify, Unbounce, ClickFunnels

Languages/Frameworks: HTML, CSS, WordPress

Project Management Tools: Trello, Asana, File Stage, Zapier

Analytics Tools: Google Analytics, SEMRush, Moz, SiteAnalyzer

Others: Google Drive, Microsoft Word, Excel and MS Project

Work History


Market Advisory Consultant

Exalto Advisory 
  • Administering and managing inbound/outbound marketing projects
  • Responsible for generating leads via online marketing strategies (PPC, SEO / SEM) 
  • Managed over 50+ projects for localization and market expansions in North America
  • Helped 100+ private Korean clients in market research and B2B market realization
  • Led private roadshows for key manufacturing and consumer goods companies in Korea; Responsible for document delivery 
2014 Current

Eric Lee Consulting

 Digital Marketing Consultant 
  • Launched and split-tested 15 + landing pages for product and service-based businesses
  • Set up and managed online advertisement campaigns via Facebook and Google Adwords
  • Initiated and communicated with prospects and clients from all cycles of business
  • Increased web traffic of clients' websites/landing pages up to 1100% over a month
  • Conducted a thorough market research via SEM Rush and Similar Web
  • Implemented email-marketing campaigns to acquire organic leads Implemented SEO strategies to organically build up SERP rankings
April 2012August 2012

Summer Marketing Analyst

Blue-In Marketing Service
  • Analyzed and developed statistical and qualitative data for targeting young demographic interested in the Samsung Passion Talk event

  • Drew more than 100,000 participants in the 12 events hosted in 9 cities in Korea

Nov 2011Apr 2014

Co-Founder/Business Development Director

Hollis Mason Creative
  • Created and designed optimal promotion strategy via combining various market reports and analyzing qualitative/quantitative data
  • Simplified and outlined business requirements, leading to clear translation of corporate to practical requirements which enabled effective communication with the business partners
  • Promoted client products via social media marketing


Sep 2011Dec 2015


University of British Columbia

Major in Finance & Business Technology Management

May 2014Jul 2014

Web Development Bootcamp

Lighthouse Labs

Full-time Web Development Immersive