Mission Statement

Vince Lombardi once said, "The dictionary is the only place where success comes before work." This quote has been above my father's desk my entire life. Throughout my life the value of hard work has been instilled in me over and again. I have come to form my own values based on my personal experiences, and have come to agree with this statement. I may not be as smart or talented as my classmates, coworkers, or whomever; I work harder than they do. That is how I will be successful. After graduation I am prepared to go anywhere my job takes me and work as many hours as needed to gain valuable experience and knowledge. Expanding my knowledge of the field of public relations is the first step to my ultimate goal, an enjoyable career. Success to me is not measured by a salary and a title. Success involves a whole range of life's aspects; having a meaningful and enjoyable career, a comfortable lifestyle, a family - the things my father has. That is what I am working toward and strive to achieve.

Table of Contents

I. Contact Information

II. Mission Statement

III. Professional 

    Development Plan

IV. Education

V. Work History

VI. Portfolio Samples

VII. Summary

VIII. Interests

Professional Development Plan

Public Relations Specialist

"Public relations helps an organization and its publicsadapt mutually to each other."

Overview

Public relations specialists handle organizational functions such as, media, community, consumer, industry, and governmental relations. They assist with political campaigns, interest-group representation; conflict mediation, and crisis communication. Public relations specialists also deal with employee and investor relations. Public relations specialists must understand the opinions of community members, consumers, employees, and public interest groups to establish and maintain cooperative relationships between them, the organization and the media.

Tasks

  • Effectively communicate information with the media.
  • Study the opinions of the public and develop strategies to influence public opinion.
  • Maintain positive, beneficial relationships with the public, employees, etc.
  • Prepare organizational communications for both internal and external audiences.

Knowledge

  • Media Communication - knowledge of the media's communication process, techniques and methods.
  • Sales and Marketing - understanding the principles and strategies for marketing and promoting a product or service.
  • Technology - understanding the uses for and of technology to assist in disseminating messages.

Skills

  • Effective writing and reading comprehension and expression
  • Effective speaking and listening comprehension and expression
  • Time Management and Flexibility
  • Problem Solving and Critical Thinking

Gap Analysis

At this point in my study of Public Relations, I feel that I have a solid basis of the tasks, knowledge and skills required to succeed in the field. I have taken classes in public speaking and interviewing in order to develop my oral communication skills. I have also studied conflict and cross-cultural communication, as to better understand a communication audience. I am also complimenting my degree in public relations with a minor in marketing. I feel that understanding how organizations and consumers view products and services can only be understood if there is an understanding of the products market and marketing strategies. My participation in the Public Relations Student Society of America (PRSSA) has allowed me to share my experiences with my peers and learn from their experiences as well. PRSSA has exposed me to the insights of field professionals and professors, and has provided valuable networking opportunities.

Through my classroom practice and internship experience I have been able to effectively perform duties required to be a Public Relations Specialist. For example, using my knowledge of social media; I was able to create and manage a social media presence for the Waukegan Park District during my internship with the organization. The park district is still using the sites I created and is adapting their use into the formal marketing and community affairs plans. Effectively communicating information involves utilizing the proper channels for disseminating a message. The target audience of the park district's social media campaign is teenagers in the community, a population that has low participation in district programs. Another aspect of Public Relations is to effectively communicate information with the media. Classroom practice press releases gave me the skills to properly compose and generate press releases to appropriate media outlets during my internship.

As for the more advanced responsibilities, I feel that I have not yet mastered the necessary required skills. My written communication is not as polished as I would like it to be, neither is my understanding of the tactics and strategies I will need to implement.

I understand that my education is not yet complete, and that I do not yet possess all of the skills required to successfully perform the duties of a public relations specialist. My continuances of study will only further my knowledge of the field and how to accurately perform the job. I also plan on taking a second internship position in the coming summer to help gain more knowledge and experience in the field. In the future I plan on taking courses in public relations tactics and strategies, as well as a technical writing course. The problems I see in my plan are that I have a limited amount of time to accomplish these goals. I declared a major in public relations late in my college career, which did not allow me to take many elective courses in the field. Similarly, I feel that my previous internship experience did not prepare me enough for a larger more in depth application of public relations. As I near graduation I am concerned that my skills may not be where they should be upon completing my degree, and that further study or internship experience will be required.  

References

Bureau of Labor Statistics. (2010, May 17). Public Relations Specialist. Retrieved October 21, 2010, from      http://www.bls.gov/oco/ocos086.htm

Public Relations Society of America. (2010). Public Relations Defined. Retrieved October 21, 2010, from http://www.prsa.org/AboutPRSA/PublicRelationsDefined/

Public Relations Specialist. (2010). In O*Net Online. Retrieved October 21, 2010, from http://online.onetcenter.org/link/summary/27-3031.00

Summary

Eric Jay is currently a senior at the University of Wisconsin-Whitewater. He is majoring in Public Relations and minoring in Marketing. Outside of the classroom, Eric plays on the UW-Whitewater Men's Ultimate Frisbee team. He is currently the team's Recruitment Chairmen and Vice President for the 2010-2011 school year. He also is involved with Whitewater's PRSSA Chapter, and is looking foreward to taking on his role as the chapter's Social Chair next semester. Eric has interned with the Waukegan Park District in Waukegan, Illinois as an intern in the Community Affairs and Marketing Department.

Interest

Eric is an avid golfer and spends much of his free time on the links.

Education

Education

Work History

Work History
Sep 2007 - Present

Admissions Office Lead Student Assistant

University of Wisconsin - Whitewater

The Admissions Office and its staff are the first line of contact between prospective students and the University of Wisconsin-Whitewater. Eric assists in the University recruitment process by giving tours of campus, addressing prospective students’ questions, organizing applications, and maintaining contact with prospective students’ and families, resulting in requests for additional information and continuing contact.

May 2010 - Sep 2010

Community Affairs and Marketing Intern

Waukegan Park District

The Waukegan Park District is committed to providing parks, facilities and leisure opportunities to our culturally diverse population through the resources of community involvement, dedicated staff and sound management. As an intern Eric was involved with writing and editing articles for the district's seasonal brochure. His responsibilties also included managing the park district's social media presence, by creating a Twitter and YouTube account. Eric also generated press releases for the park district.

Portfolio Samples