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Work experience


Sales Operations Manager/sr. Sales Analyst

Hologic| Gen-Probe Inc
San Diego, CA Global leader in the development of medical diagnostic testing Sales Operations Manager/Sr. Sales Analyst Managed San Diego sales operations group providing global revenue and performance reporting/analysis Reporting to Sr. Vice President of Sales, directly responsible for developing executive metrics, board presentations, incentive compensation plans, territory alignments, strategy reviews and financial forecasts Led the development and worldwide launch of CRM system resulting in 30% increase in forecasting accuracy and 10% reduction in contract closing time Developed and maintained automated sales reporting and provided guidance and training to sales team which allowed sales reps access to on demand territory data improving territory management Led merger integration of 130 person sales force including territory structure, incentive compensation design, CRM and sales reporting consolidation, and product portfolio makeup totaling $730 million in annual revenue Developed sales and marketing KPI dashboards which decreased strat planning processing time by 50% Created pricing and investment strategies that led to $85 million contracted partnership with world's largest reference lab and 25% market share within 2 years of HPV diagnostic launch Implemented global pricing system and strategy resulting in 15% reduction in AUP erosion and 20% decrease in contract processing time Restructured S&OP forecasting process, reducing backorders by 30% and processing time by 60% Partnered with sales, marketing and business unit leaders to identify account strategies and selling opportunities to drive revenue gaining opportunities resulting in 10% annual growth



Whittier College


Instituto de Empressa Business School


University of San Diego School of Business Administration