Objective

To create dynamic and innovative marketing strategies that address the ever-changing way audiences recieve and respond to information.  To provide world-class customer service to customers through comprehensive box office training and supervision.  To be a trendsetter in the industry.

Summary

Marketing director with eight years of experience in achieving sales targets for major theatres and nonprofits. Skilled in budget management; marketing plan development; brand strategy; demographic analysis; direct mail campaigns; media planning for magazine, newsprint, outdoor, radio, TV, and cable; consumer lists; social media; telemarketing; call center training; subscription pricing models; marketing performance measurement; web design; media buying; search engine marketing; and public relations. Expertise in $1 million+ marketing budgets. Skilled in writing, financial modeling, art direction, vendor management and staff supervision. Career highlights include achieving a 12% increase in direct mail response rates; 13.5% cost savings by rebalancing staff and vendor management; achieving $150,000 in sales above fiscal year targets; and launching several target market initiatives.

Work History

Work History
Feb 2007 - Present

Director of Marketing

Westport Country Playhouse

·Directed $1.3 million annual budget.

·Achieved $130,000 in annual cost savings in FY08 and $90,000 in annual cost savings in FY07 by redesigning marketing organization, changing vendors, and reducing marketing expenses.

·Developed marketing strategy targeting new theater demographics to achieve 75,000 annual ticket sales and $1.2 million in annual theatre subscriptions.

·Led research project to assess geographic and demographic variances in customer base.

·Directed media planning agency to achieve 45% more impressions from existing advertising budget by rebalancing radio, newsprint, outdoor, guerilla and insert media options.

·Relaunched website to include online ticket sales transactional capabilities, search engine marketing, blogs, and a second microsite to build contacts within the professional arts community.

·Revised theatre brand identity, logo, and all corresponding marketing communications materials.

·Directed vendor specialists in marketing including media planning agency, strategic planning agency, list brokerages, mailhouses, and interactive shop.

·Acted as primary liaison for Board.

Jun 2006 - Feb 2007

Associate Director of Marketing & Communications

Long Wharf Theatre

·Assisted in managing $1 million annual budget.

·Achieved $3,250,000 in annual ticket sales and 7% increase in theater attendance.

·Developed comprehensive media and public relations strategy for integration of multi-tiered media campaign.This included leading a major shift away from “broad product bundling” to geographic targeting, demographic targeting, and vertical integration of products.

·Responsible for implementation and analysis of market penetration as it relates to media planning, public relations strategies and website content.

·Negotiated and implemented all media buys for radio, print and online outlets.

·Managed communications to local and national media.

·Directed media implementation including placement, coverage area, budgets, direct sales and brand loyalty.

Aug 2005 - Jun 2006

Public Relations Manager

Long Wharf Theatre

·Directed the creation, trafficking and tracking of all media materials for $6 million theatre.

·Generated and edited all public copy including press releases, photo ops, newsletter, brochure copy and Playbill.

·Directed all communications to feed reviews in 30+ publications including The New York Times, Variety, and The Wall Street Journal.

·Managed all external communications regarding a new $60M dollar facility project.

·Edited and contributed to bimonthly newsletter distributed to 5,000 subscribers.

Dec 2003 - Aug 2005

Marketing & PR Director

Merrimack Repertory Theatre

·Managed the Marketing Department for a $2 million dollar theatre, including all media buys, ad schedules, box office, sales, PR and telemarketing.

·Generated all marketing and sales materials including the season brochure, group and student sales pieces, ad mattes, radio copy, postcards and playbills.

·Served as Art Director in major media redesign including all graphic materials, ads, and brochure.

·Helped to spearhead revitalization of YAAP (Young Artists At Play) Program for students ages 5 -16.

Jun 2001 - Dec 2003

Director of Marketing

Ulster Performing Arts Center

·Directed all marketing materials for a 1,500-seat live event theater.Marketing material includes ad mattes; radio copy; flyers; letterhead; logo creation; press releases and promotional packages.

·Generated more than $75,000 in Playbill revenue.

·Developed and implemented new memberships drive.

·Created the first marketing strategy to modernize the theater’s branding, fund-raising, capital campaigns, and image within the community.

Jun 2001 - Dec 2003

Director of Marketing

Ulster Performing Arts Center

·Directed all marketing materials for a 1,500-seat live event theater.Marketing material includes ad

    mattes; radio copy; flyers; letterhead; logo creation; press releases and promotional packages.

·Generated more than $75,000 in Playbill revenue.

·Developed and implemented new memberships drive.

·Created the first marketing strategy to modernize the theater’s branding, fund-raising, capital   

    campaigns, and image within the community.

Dec 1990 - Aug 1994

Petty Officer 3rd Class

United States Navy

·Managed the Educational Services Department for a large-scale aviation base.

·Consistently recognized for high level of organizational and managerial skills, including several letters of commendation.

Skills

Skills

Social Media Development

Quickly becoming an expert in the area of Social Media including Facebook development, Twitter, Myspace blogging, Tweetdeck and other platforms for e-marketing.

Media Planning

Customer Analytics

Adobe Indesign

Art Direction

Editor

PR Writing

Copywriting

Education

Education
Aug 1994 - Present

BFA

University of Colorado

Graduation date August, 2009.  Left college to pursue a family.